Difference between SEM and SEO:
Most small business owners knows a little about SEO and SEM whereas SEO is different tactics used for making a website rank well in the organic search results of the search engine and SEM includes SEO, paid listings and other important search engine related services.
What exactly is Search engine optimization (SEO)? Search Engine Optimization is basically the strategies and tactics which are used to ensure the site to be well ranked on the Search Engine and improve the ranking so as to increase the lead and make business by appearing on the organic search results. SEO are well known for obtaining high-ranking on the search engine result pages such as Google, Yahoo, Bing and other search engines. Users mostly do not prefer links on the lower ranking results pages and for appearing on the top most page of the search engines, many businessmen prefer SEO services for their websites which eventually increase the traffic to the website. SEO is typically a set of “white hat� (best practice) tactics which the webmasters and web content producers follow which helps a website to rank well without getting penalized by the search engine. Some of the best practice of SEO includes: http://www.searchinfomedia.com/blog/difference-between-sem-and-seo.html
Creating and publishing quality and excellent content. Using appropriate keywords and keyword analysis. Using Social Media Platform links on the website. Improving site navigation for a better user experience which also cuts down the bounce rate.
What is Search Engine Marketing (SEM)? Many businessmen make their website and make their investment in SEO but are not aware of another important component called Search Engine Marketing. SEM is a broader concept that SEO and SEO is a part of SEM. SEM is includes different options available to the search engine’s technology which includes paid ads too which increase the website’s exposure on the search engine and drive traffic to the website. One of the SEM’s option of Paid-ads gives an opportunity to pay based on the clicks by which relevant visitors visit the website. SEM suggests for Paid ads only if the business provides products or services which the consumers are specifically looking for which results in higher conversion rates. Choosing SEM or SEO depends on the business and requirements. However, SEO is a part of SEM, both SEO and SEM can help a business to boost and increase conversions. http://www.searchinfomedia.com/blog.html