Methods for Successful Selling Jewelry at Resorts

By Sara Karnish

As COVID-related travel restrictions lift and people return to new and familiar vacation destinations, retail sales are picking up. Jewelry remains a top selling item as vacationers look for extra-special mementos of their visit. Resort gift shop retailers interviewed for this article said selling pieces by local artisans and crafters, offering a selection of lines at various price points, and making the items visible and accessible, are just a few successful methods for selling jewelry.

“Choose about four or five different lines and keep them well-stocked so they are consistently displayed properly,” said Chris Wedel , buyer for Inn at the Tides in Bodega Bay, Calif. “The idea is there is something for everyone when they walk in the shop no matter how much they want to spend.” Styling the pieces is also critical to closing a sale. “[A top tip] is accessibility and allowing people to touch and try on the jewelry,” said Holly M. Laughridge , director of Retail and Purchasing and manager of Acorns shop at Old Edwards Inn and Spa in Highlands, N.C. “We have full-length mirrors near our jewelry displays so people can try things on without assistance. Our finest