Special Resort Section

Methods for Successful (From page 95)

just flies out the door.” Casella said she is noticing gold making a comeback. “We like to have mixed metal pieces so our guests can add pieces to their current style and preference,” she said. Across the board, retailers said customers are choosing the smaller, subtler, more versatile pieces over the larger “statement” necklaces and earrings.

Eye-catching, clean displays, unique merchandise, and a range of price points all work together to ensure strong jewelry sales. Customers want a beautiful, lasting memento from their visit, and few pieces work better than jewelry.

As St.

Pierre said, “Customers are looking for a remembrance. The more you can tap into that feeling [with your items], the more successful you’ll be. The ‘feeling’ is what you’re really selling.” ❖