Everything for the Beach What Is Selling, from Apparel to Toys

Beach stores often have to serve as a jack of all trades to their community and visitors alike. From apparel to swimsuits, coverups, toys, and towels, for this article staff and owners described best-sellers and the products they offer.

At Village Surf Shop in Murrells Inlet, S.C., Surf Camp Instructor Cole Richards said that the shops best-sellers in apparel, swimsuits, and cover-ups are all “part of a huge line of private label Village Surf Shop items for men and women. We have everything from everyday wear through bathing suits, T-shirts, and other coverups, and the ones that sell best all have our own logo on them. The only item that doesn’t have our logo are our flip flops, which are also popular.” He described the very top apparel sellers in the store as hats, swimsuits, and T-shirts.

The store also sells women’s hoodies, beanies, and sweatpants. Menswear includes chinos, jackets, and shorts. All of these items are available online.

Logos, he explained, are what really make these

“…We have everything from everyday wear through bathing suits, T-shirts, and other cover-ups, and the ones that sell best all have our own logo on them. The only item that doesn’t have our logo are our flip flops, which are also popular.” items sell – people simply want to remember the shop, surfing in town, and their surf lessons, too.

- Cole Richards, Village Surf Shop, Murrells Inlet, S.C., commenting on a line of private label Village Surf Shop items for men and women.

When it comes to sunglasses and beach towels, those provide strong sales for the shop, too. While the sunglasses include a wide variety of brands, and Richards is hard pressed to say which specific line sells best, towels are also branded with the store’s logo. “People just love to see the logo. People from out of town especially like to purchase those towels because they are a great gift, and something they like to take home to re- mind them of their time here,” Richards said.

As to “toys” there are no children’s toys, but the surf boards the shop is known for appeal to a wide range of ages. The store is the oldest surf shop in the area, and Richards, along with manager Brian Campbell, are serving up their passion for surfing and skateboarding along with their apparel and the boards themselves.

Elsewhere in Murrells Inlet, at Lake Life Tsunami Surf and Reef, Owner Oren Zohar , also has strong sales across the board in all areas of apparel. “Men’s and women’s swimsuits both fly out the door. In apparel everything from men’s T-shirts to women’s sundresses sell strongly. T-shirts probably sell the very best in terms of apparel. I have the most of those, and we are always reordering them.” He offers a wide range of brands including Billabong, Volcom, and Quicksilver.