Surf Expo Feature Section

The store also does well with Vans and North Face items, and a vast selection of Rainbow Sandals.

In sunglasses, he carries La Costa and what he described as nonname brand styles, both of which are strong sellers at his multiple area stores, ranging in size from 4,000 to 5,000-square-feet, and all filled with beachy apparel. Skateboards, paddle boards, and beach chairs are among the non-apparel items the store carries.

At Divers Direct in laidback Key Largo, Fla., General Manager Brenda Kiffmeyer said her 18,000-square-foot shop’s best-sellers in the areas of apparel and swimwear are from the brands Hook, Billabong, and Quicksilver. “Anything that isn’t nailed down just moves quickly, ever since COVID-19 restrictions. Swimwear, board shorts, and rash guards sell the best.”

The focus is on active wear, with women’s one-piece swimsuits, always a smart plan for watersports activities, a big seller, as well as bikini items. Popular items include the Pelagic Aires Hex one-piece and Fourth Element Tiger brand’s reversible bikini top and bottoms which offer shoppers two looks in one. Billabong board shorts are also big sellers, and can be worn both in and out of the water for a fun, sporty look off the beach.

As for other types of items, she explained, “We carry plenty of sunglasses, towels, and children’s toys. They all do extremely well. There is not one thing that sells better than another. Toys for example can

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