Apparel Product News Brief

Doodle Pants Offers Ladybug and SeaTurtle Hoodies

Introducing Ladybug and SeaTurtle hoodies to the Doodle Pants collection. These are the perfect gift for kiddos because it lets them express individuality while dressing up as their favorite animals! The best part? They are made of 100% cotton and have a backpack built-in, so kiddos don’t lose things they love.

(For more information, visit www.doodlepants.com, call 800299-3572 ext. 700, or circle 24 on the reader service card.)

or register attracts guests. Keep displays wellstocked; if items look picked over guests tend to avoid purchasing them.”

Dunk organizes items by color, style, and in the same area, in an effort to sell more accessories. “It helps to have the name of the city or some sort of personalization,” she said. “Lighting also always plays an important part in highlighting merchandise.”

Creating attractive displays is key to increasing sales, Vance said. “And don’t over-price anything; keep it affordable for families,” she said.

In an effort to boost apparel sales, Burke recommended making sure displays are fully stocked. “Organize them by color, and make sure you have good lighting hitting the jewelry to make it appealing with a nice shimmer and shine,” he said.

Jessie Hayes , group sales manager, Raging

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Senior Retail Supervisor Alexandra Choquehuanca, Pier Gear, at Pacific Park on the Santa Monica Pier, photographed with gifts. In an effort to sell more accessories, items are organized by color and style, the retail assistant manager said.

Dressing Guests (From page 131)

Rivers Waterpark, Grafton, Ill., places jewelry at the check-out counter to boost sales. Cruz necklaces and bracelets that are priced between $6 and $12 are her top sellers.

Surprise! Surprise!

When choosing new merchandise, you never know for sure how well it will sell until it’s out on the shelves. Sometimes, an unexpected item does amazingly well.

For Bertch, Fiesta’s Cutie Beans, with a mystery toy hidden inside the “bean,” have been phenomenal hot sellers. “They were trendy at a gift show, and kids (including staff) are buying them like crazy,” he said. “Kids like the ‘surprise’ component.” The shop sells them for $6, and they are nearly gone. The supplier is sold out.

Bertch’s 480-square-foot gift shop garners $150,000 annually. “Guests are spending far more this year, but we’re going to miss out on a considerable amount of sales due to supply chain issues,” he said. “A six- to eight-week lead time cripples