Smoky Mountain Gift Show Section

Great Choices (From page 90)

“Roswell Ya’ll.” Customers come in specifically looking for these Roswell-related items. They may want an item like this because they’re visiting, sending a gift to a friend, or are purchasing it for their own home, Costanzo said.

Since they’re located in a historic district, they try to bring in as many local items as possible and give new product vendors a chance.

When looking for new home décor items to stock, Costanzo recommended listening to what customers are asking for, and then seeking out the most unique items they can find in that area. “We don’t want to carry what everyone else is carrying,” Costanzo said.

Candles, textiles, books, wall art and florals are all best-selling home décor items at the Berlin, Ohio, Country Gatherings, said Donna Hochstetler , buyer/merchandiser.

“I feel people are falling in love with their homes again,” said

A bee-themed container that is perfect for flowers from the inventory at Marilla Country Store. Artificial plants help bring the outside in without the maintenance of the real thing, the owner said.

Reusable Stainless Steel Camp Mug

Stainless Steel Camp Mugs, Water Bottles and Pint Glasses. Choose from many eye-catching designs or add one of your own. Reusable, these are dishwasher safe and BPA-free. Many Designs for the outdoor retail market. Name-Drops are free, Low Minimums! From Mountain Graphics.

(For more information call 1-888-764-6450, visit www.mtgraphics.com or circle 54 on the reader service card.)

Outdoor Stickers

Eye-catching, outdoor weather resistant stickers and magnets are available from Mountain Graphics. Many stock designs to choose from. Name-Drops are Free. Made in the USA.

(For more information call 1-888-764-6450, visit www.mtgraphics.com or circle 54 on the reader service card.)

Hochstetler “They are wanting to update and create warm spaces. Changing up textiles and florals is an easy way to make a space feel different and new each season.”

Hochstetler purposely set out to purchase encouraging artwork and inspiration books. “People need a lot of hope right now,” she said.

In deciding what sorts of new home décor merchandise to bring into the store, Hochstetler studies current and upcoming trends, keeps an eye on influencers, while also keeping the demographic of the area in mind. She also advocates for being open minded and willing to take risks.

When selecting and purchasing new products, it’s important to believe in the product, be knowledgeable about it and know how to merchandise it visually.

“When you are excited about your product it is contagious to all your employees and it's like a domino effect to your customers,” Hochstetler said. ❖