Over-The-Top or Understated? Which Earring Sizes Sell Best?

One size does not suit all when it comes to earrings. “Because we have such a wide range of customers and price points, all sizes of earring sell fairly well,” said Emilie Kristek, retail operations manager at the Field Museum in Chicago, Ill. “Younger clientele appreciate smaller earrings because it fits their lifestyles and budgets. Larger pieces are popular with adult visitors who enjoy the strong statements our jewelry collection makes.”

Lissa Dod, gift shop manager at The President’s Shop at The Woodrow Wilson Presidential Library & Museum in Staunton, Va., also said that both big and small earrings sell well. “Bigger earrings appeal to younger customers while smaller ones attract the more mature generation,” she said. “Smaller dangle earrings seem to sell quite well.”

In contrast, Valerie Curtis, buyer and manager at the Nevada Museum of Art in Reno, Nev., said medium-sized earrings do best. “We sell a lot of interesting stones which tend to be on the medium side,” she said.

For Timothy Kelleher, store and visitor experience manager at Herreshoff Marine Museum and America’s Cup Hall of Fame in Bristol, R.I., smaller, understated jewelry does better. Specifically, guests compliment earrings on their smaller size as they preserve the piercing site and offer flexibility throughout age groups. ❖