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from one display to another. We have locations guests target in our store. Doesn’t matter what I put there; they buy it. I use that space for new items and mix a slow seller in to get it more exposure. [It] works every time,” she said.

Whether barware or signage, sports retailers carry variety of merchandise that allow fans to show their team spirit in every room of their home. ❖

2022 Noted@*Noted Awards Open for Entries

The Greeting Card Association’s (GCA) Noted@*Noted Product Awards is open for entries. The fourth edition of this highly competitive design competition highlights the most outstanding new card releases of the year. And unlike the previous two editions of the awards, those for 2022 will be announced and celebrated live and in person at *Noted: The Greeting Card Expo on April 28-29 in San Francisco’s vibrant Fort Mason Center for Arts & Culture.

*Noted is the only United States event created by the greeting card industry, for the greeting card industry. This year’s *Noted will be co-located with SF NOW, offering brands, makers, and artisans an all-in-one tactile boutique setting to meet buyers, celebrate creativity, and tell their stories.

All greeting cards entered into the Noted@*Noted

Awards must have been released after January 1, 2022, making the competition the first chance of the year to celebrate the freshest greeting cards. Maker eligibility, categories, and entry requirements are updated annually to reflect industry trends.

“We are excited to bring *Noted back in person in 2022, and to co-locate with Emerald X as they launch SF NOW,” said Nora Weiser, GCA Executive Director. “Noted@*Noted recognizes makers for their creativity, and gives buyers a chance to see the newest designs and trends in greeting cards.

The deadline for Noted@*Noted submissions is March 11, 2022. For information on entering, please email Sarah Schwartz at Sarah@thepapernerd.com.

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