Games, Playthings and Plush

Sean Santos said the boutique is geared for sophisticated professionals shopping for the children in their lives — with quirky visual appeal and Instagram-ready wares to match.

“We have a very curated product line; we’re a very unique store,” said Santos, who moonlights as the drag queen Yves Saint Croissant and, in full costume, hosts readings for kids in the store. The socially conscious clientele “really responds to products that are made locally and items that are made in the U.S.A., not in China,” explained Santos. “They’re looking for inclusive books and dolls that reflect a variety of ethnicities. Many grown-ups grew up with dolls of a single color, and they want more for their own children.” Among the current best-sellers are the Holdie Folk figurines from Olli and Ella, and voice recorders from the Texas-based Brand

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Toys Product News

Paper Puzzles

dodoland is a New Zealand based company with big plans. Their EUGY paper puzzles are a worldwide success story and are distributed in the USA from their Los Angeles, Calif., warehouse.

(Contact Sales Director Kevin Topham at sales@ eugy.com for more information. For additional information, circle 16 on the reader service card.)

Baby toys on display at Aldea Baby and Home in San Francisco, Calif. “Parents are looking for things to engage their young ones,” the store’s owner said.