Apparel and Accessories

a quaint seaside village. Its Old-World charm and rich history adds to the guest experience.

Resort guests typically have their choice of retail locations on-site, so they rarely need to leave the property to pick up last-minute, lost, or forgotten items. The Grand Traverse Resort and Spa in Acme, Mich., gives guests plenty of shopping options. The resort is home to the Tower Gallery of Shops, which includes retailers Whirligigs Candy and More, Mud Pie, Adventure North Outfitters, Tumbleweeds toy store, Ashleigh’s (jewelry, handbags, and accessories), Pro Shop, Barefoot Store, and 231 The Store, offering a selection of Michigan-based products. The Resort’s Bear Logo Shop, which carries an assortment of name-dropped Grand Traverse merchandise, is also one of the shops in the Tower Gallery. Jennifer Kotarski, retail manager, oversees the on-site retail operation. At the 1,100 square foot Bear Logo shop, she said, “Tie-dye has continued to be extremely popular. We are noticing—the brighter, the better. Hoodies are also popular year-round. In the winter, people love Sherpa or fuzzy clothing.” Kotarski expects the tie-dye style trend to continue into 2022: “[Tie-dye] continues to be popular for the spring and summer. It’s popular for all ages and in both apparel and accessories,” she explains.

In accessories, sunglasses are a top seller. “Sunglasses are huge,” Granahan said. “Typically, customers are buying them because they lost a pair in the lake, or they were broken, and the guest doesn’t want to spend a huge amount on a new pair. We also sell a wide range of flip flops, from glitzy to everyday styles. Snoozy [brand] socks are also big, and right now we’re selling a lot of winter hats, scarves, and gloves.” Kotarski said headgear is big in their accessories category: “Baseball hats have been extremely popular in the last year. We even sold out at times. We expanded our inventory in the Bear Logo Shop to include new designs and logos. Anything that is Michigan themed is popular. Our logo campfire mugs are also popular all year long.”

Due to the resort’s proximity to the water, Dow said, “Scarves and jewelry are big sellers. The scarves and wraps are great for those cool summer breezes along the ocean as we are on the water and the evening can get cool and

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