Aurora World Partners with Scholastic Entertainment, Inc., to Launch “Clifford The Big Red Dog®” Plush in

Aurora World, Inc. is excited to announce its collaboration with Scholastic Entertainment, Inc., a division of Scholastic, the global children’s publishing, education and media company, for a brand new plush of the beloved Clifford The Big Red Dog®, a literary classic with more than 134 million books in print and appearances in various animated TV series and an upcoming live-action film.

“Aurora is honored to be partnering with Scholastic Entertainment to bring the charming plush designs of Clifford The Big Red Dog to life,” said Michael Kessler, Aurora World’s senior vice president of Sales and Marketing. “Clifford is a true evergreen property empowering positive life lessons – kindness, honesty and empathy. Designing Clifford plush with sustainable materials will be another positive that Aurora is thrilled to back Scholastic Entertainment with for this amazing classic character.”

North America

Aurora World began its sustainability journey in 2018 and has come far in designing and manufacturing eco-friendly plush products. With an extensive care to detail, Clifford The Big Red Dog will observe Aurora’s methods in contributing to a greener world while maintaining the joy and magic of Clifford’s original personality.

“Aurora World creates exceptional plush products that capture the true essence of a brand in addition to being sustainable,” said Scholastic Entertainment’s Director of Creative Licensing Lynne Carpi. “Clifford is an evergreen property, the first book was published in 1963, the new TV series launched in 2019 and the live-action movie, coming in November 2021, will introduce a new generation to the big red dog. We know that fans of all ages will embrace the soft and cuddly Clifford plush made by Aurora.” ❖

SJT Enterprises Hires a New National Sales Manager

SJT Enterprises has announced the addition of Greg Garton as their National Sales Manager.

“I am ecstatic Greg is coming on board as SJT’s Sales Manager,” said Tim Smith, president and founder of SJT Enterprises. “He brings decades of experience in the gift and souvenir industry to SJT. He’s highly respected among retailers, distributors and sales representatives. SJT is the world leader in low cost, USA-made wood plaques and stone coasters, most of which fit in the gift and souvenir industry, so I don’t doubt Greg will help to grow our sales tremendously”.

(Contact Garton by emailing greg@sjtent.com or calling 562-277-2204.)