Where There Is No Shortage of Sales

T-shirt Trends at Beach and Resort Stores

By Carimé Lane

In their roughly 450-square-foot shop at Jensen’s Marina & Cottages on the island of Captiva, they sell cotton T-shirts screen printed by a company called High Range. They sell a wide variety of T-shirt styles and find their collection to be quite popular. They tailor their merchandise especially for Jensen’s, which their company purchased in February of 2021. Operations Manager Cody Lujan explained that, when no one from the Jensen family line wanted to continue running the business, they made the purchase.

“You can go to Bass Pro, Cabello’s, local shops and wholesalers and always find high performance T-shirts everywhere,” Lujan said. But to get a Jensen’s shirt, you need to visit their shop specifically–there’s no other place in the world to get one. The Jensen Brothers have had a legacy for quite some time, explained Lujan. So stamping Jensen’s on a T-shirt and selling it for an affordable price makes for an easy sell.

Since they purchased Jensen’s, they’ve changed T-shirt styles twice. They plan to do the same thing each year. That way, customers can wear a Jensen’s Tshirt from a particular year that may not be available for the next few – or several – years.

“People are in on it,” said Lujan. “They really enjoy the exclusivity aspect of it.”

To keep T-shirts moving, Lujan suggested ensuring they’re displayed front and center. They saw their T-

Continued on page 60