Name-Dropped Gifts at Theme and Waterparks

By Carimé Lane

Morgan’s Wonderlandis the one – and only – Ultra-Accessible TM theme park. Their gift shop, “The Squad Shoppe” is approximately 400-square-feet.

Here, their T-shirts are their top selling name-dropped gifts. “We try to name-drop on most of our merchandise but any T-shirt with our logo or butterfly on it seems to sell the most,” explained Kaleigh Green, food and retail manager.

The butterfly logo was created to represent Morgan’s Wonderland, explained Green. “It symbolizes the life and joy you can find when visiting Morgan's Wonderland,” she added.

To sell more name-dropped gifts, whenever they come out with new merchandise that has their name or butterfly on it, they like to display it right near the register or on the nesting tables as you walk into the gift shop. “The nesting tables right as you walk in the shop are the perfect location for guests to see merchandise,” Green said.

They also use a mannequin in store decked out with everything Morgan’s Wonderland, indicated Green. He wears a logo shirt, branded shorts, sunglasses, a lanyard, bracelet, and hat - all of which have either their name or butterfly on them.

At the 15 different retail locations within Hersheypark, they have more than one top-selling name-dropped gift, including their name program racks of keychains and mugs, higher-end drinkware and T-shirts. Their largest flagship store, Hersheypark Supply Co., is 10,000 square feet.

“For our name program rack offerings, our vendors make it easy to customize graphics and/or name drop onto these items to create fun, personalized souvenirs for our guests,” commented Alexandria Carl , a senior buyer of retail for Hershey Entertainment & Resorts.

According to Carl, higher-end drinkware provides unique options with higher perceived value than their traditional counterparts.

“We find that guests are willing to spend a little extra to have some-