IGES Features: Name-Dropped Merchandise Section

thing special,” said Carl. Some of their best styles currently are stocked from vendors such as Corkcicle, Silipint, and Asobu.

To sell more of their name rack items, Carl indicated that it’s “definitely worthwhile to find a vendor that utilizes more modern names.” They see much more success with the companies that update their available names each year versus those that don’t update frequently, she added.

Carl also recommended seeking out the best quality products. “Don’t settle for the cheaper option if you don’t have to,” expressed Carl. “Many customers will appreciate items that look and feel better, even if they have to spend a little extra.”

Their number one rule of thumb when merchandising sales floors is to sell merchandise in “stories” or “programs.” “It’s a great way to upsell, and it’s much more impactful visually,” said Carl. “Instead of displaying one or a few standalone items, we build a full display featuring the same artwork, color story or theme.”

At Canada’s Wonderland near Toronto, ON, Jordan Hartley , manager of merchandise, said their ride-themed custom ‘Squishmallow’ plush toys are immensely popular

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