TRADE SHOW NEWS

Las Vegas Market Pre-Registrations Surge for April Staging

The management of the April 2021 Las Vegas Market, running April 11-April 15, at World Market Center Las Vegas, is experiencing buyer registration pacing at 80% above Summer 2020 levels. Based on historical trends, International Market Centers (IMC) anticipates an exponential increase in daily registrations in the six weeks before market.

“We are looking forward to welcoming buyers and suppliers back to our Las Vegas campus in April,” said Bob Maricich, IMC CEO. “These strong pre-registration numbers show excitement surrounding our market, reflect demand for fresh, in- stock product and signal recovery for our industry.”

Las Vegas Market’s West Coast buyer audience continues to rebound with nearly 67% of the preregistrations coming from the West Coast and 25% of those coming from California. Midwest (12%), Southwest (9%), Southeast (6%) and International (3%) retailers and designers round out the remaining preregistrations. In total, there are 30 countries represented in registration for April Market.

This momentum illustrates a clear path for recovery and reflects buyers’ needs to discover new products, meet with established suppliers, and connect with new vendors. Exhibitors are also enthusiastic about the pre-registration levels and leveraging the opportunity to secure appoint- ments with key buyers.

During the show, permanent showrooms in Buildings A, B and C are open from April 11 to April 14 (8 a.m. – 6 p.m.) and on April 15 (8 a.m. – 4 p.m.); home furnishings temporaries on B2 are open April 11 – April 14 (9 a.m. – 6 p.m.) and on April 15 (9 a.m. – 2p.m.); and the gift and home temporaries in the Expo at World Market Center Las Vegas run from Sunday, April 11 to Tuesday, April 13 (9 a.m. – 6 p.m.) and on Wednesday, April 14 (9 a.m. – 4 p.m.).

To ensure market safety, IMC will again implement enhanced cleaning and safety procedures, as laid out in IMC’s Together Safely protocols.

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