An Inspiring Story: A Look at Kerusso®

Since 1987 Kerusso® has been the leader in inspirational apparel, designing original faith-based T-shirts (ranging in size from Toddler to Plus Sizes), drinkware, accessories, gifts, and more. We believe if you change your shirt, you can change the world! Our quality apparel brands include our flagship brand Kerusso®, Cherished Girl®, Hold Fast®, grace & truth®, Kerusso® Kidz, and new Paws & Pray™ (pet accessories).

For this article, Souvenirs, Gifts & Novelties sought out insights into the company and its products:

Souvenirs, Gifts & Novelties (SGN): What is the primary appeal of Kerusso’s positive/inspirational message T-shirts?

Kerusso: Right now, customers are seeking meaning, hope, and inspiration like never before.

Kerusso brings trusted, proven, and inspirational products that help you and your customers share the Good News with the world around you.

Inspirational apparel offers a way for the wearer to share what’s important to them, without directly engaging the people around them. It lets the average Joe or Josephine be a {socially distant} social influencer at home, at work, at school, and as they go about their lives.

SGN: Why are positive/inspirational messages so important during this time?

Kerusso: These past few years, we’ve witnessed a rise in division among friends, neighbors, and countrymen in the United States and other nations. We aren’t always sure how to bridge the divide and encourage peace and harmony, but many of us hold these values dear and want to contribute to a happier, healthier, more positive community spirit.

Sharing an encouraging inspirational message on a T-shirt, keychain, cap, or tumbler is easy. In order to share a hope-filled message, you can simply get dressed. Put on a necklace or cap. Carry a water bottle. Take your dog for a walk. You can share the Good News or say something positive — without uttering a word.

SGN: How do you deliver the best customer service to your retail partners?

Kerusso: Our retail partners and customers deserve the best. A major highlight from Kerusso is our ZERO-RISK Apparel Exchange Program, which allows retailers to exchange non-promotional and non-seasonal apparel after they have tried it for 90 days in their store. Maybe that particular design doesn’t work — so, you can exchange it for a different design. Here is a list of some of the benefits of working with Kerusso.

• Zero-Risk Product Exchange Program

Our short-sleeve T-shirts, socks, and caps are 100% exchangeable. (Does not include seasonal or promotional apparel.)

• Free shipping on product orders over $300!

• All T-shirts ship folded, size-stripped, and ready to sell!

• Flexible Payment Plans

• Dropship Program

• Merchandising/Display Solutions

We also have internal Customer Care Partners that work with accounts to make sure your needs are met. Retail partners can order through one of our sales reps, talk to one of our customer care partners, or order through our wholesale site online! We offer a variety of options to meet your needs.

Another Kerusso highlight: we like to share! Kerusso keeps retail partners up to date on which merchandise is moving the sales needle on a monthly basis. Our goal is to sell products to retailers that will fly off the shelves, consistently contributing to their bottom line. We gather and distribute top sellers sales data to Field Reps and Retail Partners on a monthly basis to ensure wholesale customers make informed decisions on the top-selling apparel designs in each line.

We don’t do guesswork. Our team makes recommendations based on real-time sales data, making sure our retail partners maximize every dollar spent

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