NEWS BRIEFS

Aurora World Announces the Successful Launch of Its Eco Nation Mid-Year Collection

There Is High Demand for This 100% Recycled Premium Plush Line

Aurora World has announced the launch of the mid-year extension of its 100% recycled plush line “Eco Nation.” The Eco Nation collection is made from 100% recycled materials.

“Our Eco Nation plush line, made from 100% recycled materials, has received a strong retail sell-through with products flying off the shelves and is becoming increasing popular with consumers. Hence, we released Eco Nation’s Mid-Year collection sooner,” said Michael Kessler, senior vice president of sales and marketing. “With the entire product line engineered from 100% recycled materials, from fabric and fill to hangtags and displays, Eco Nation is a comprehensive plush program promoting sustainability with each of its elements. We are proud to be contributing towards making our planet a greener and safer place to live.”

The Mid-Year extension of Eco Nation highlights a new category – Farm. In addition to the 24 original SKUs that include wildlife, aquatic, and woodland categories, the ecoconscious customers can now witness 20 new SKUs, extensions in original categories, plus new farm animals.

Eco Nation utilizes fabric and fiber fills made from 100% recycled PET (Polyethylene Terephthalate) or plastic bottles, and features embroidered eyes instead of plastic. ❖