Zoos and Aquariums

Best-Selling Name-Dropped (From page 72)

Christina Rogato , director of operations at Electric City Aquarium and Reptile Den in Scranton, Pa., said their team does their best to add even more personalization to name-dropped items. “We sell tons of water and drip timers that are name-dropped, as well as magnets. I think magnets really appeal to everyone, and we have been focusing on using photos of our own animals instead of stock images. The timers are an affordable option that is not just another stuffed animal.”

Sheard said their best-sellers may change slightly from one season to the next, but they almost always reflect current zoo exhibits and special events. “Our top-selling name-dropped gift are our plush animals by Wild Republic wearing a hoodie embroidered with the zoo’s name,” she explained. “And the Zoo Brew Food Stand and Bar—that’s been one of our great successes, and something for the adults. It’s a bar inside the zoo, and they sell their own T-shirts which sell very well. And finally, we have a large cast-iron arch at the entrance to the zoo which everyone has to walk through