Showcase Product News Brief NB

Got Kids? Get This!

Hand Carved 1-1/2-inch-to-3-inch Arrowheads as low as $.18 each! Available in a Drum Display, FREE with your first qualified order. These Arrowheads are handchipped reproductions created from colorful Jasper, Black Obsidian or Mahogany Obsidian. From Silver Streak.

(See all display packages for Arrowheads at www. SilverStreakS.com. For more information, call 800-5269990 or circle 43 on the reader service card.)

I enjoy having the freedom to purchase items and create displays. One of my main goals is to focus on the guest experience with animals, so I search for product related to our animals. Since our guests can participate in giraffe feedings and rhino encounters, the products I purchase at our gift shop are related to those animals. So when guests go into the gift shop, they can pick out a souvenir to commemorate their day. A new item that we’re very excited about this year is our Penny Press, which is located in the gift shop. It was hand-painted by a Zoo staff member and features four of our animals on its sides—otter, giraffe, alligator, and rhino.”

Name-dropped items are consistently among zoo and aquarium retail shop’s biggest sellers. Through a combination of vendor suggestion, customer feedback, and sales history, retailers can choose from a wide selection of merchandise to bear the venue’s name. ❖