Display and Visual Merchandising Section

Focus on Signs (From page 92) heads, small wooden surfboards, and things like that. We change our display up a great deal to keep things looking fresh, and that’s my display tip, to move merchandise around throughout a store. If an item is moved, it might not sell well before the move, but once it is placed elsewhere in the store, people see it and are more interested in it there.”

Farther south in Dana Point, Calif., Manager Tyler Whittington and Owner Mark Hanson offer their display tips for signs at Gift Chateau. The pair make buying decisions for the store together, and both crossmerchandise and group signs by their makers.

“We put some signs in the windows, and we usually hang them if they require only one nail to do so. If they are horizonal and take two nails to maintain balance, we tend to put them on shelves, being sure to have them facing up so people can see them. It’s always best to display at eye level, but you can’t always do that, so you do the best you can with all types of