Display and Visual Merchandising Section

also handmade, just not by us,” she added. In regard to the soaps the shop carries, Ho said, “One way we express their uniqueness is by positioning some of the elements the soaps contain near them in displays, for example flower parts, or coffee grounds, salt, sugar, whatever it is that the soap may contain. But we also categorize them, grouping as we do our candles, by type of scent, such as placing all floral scented items together. It all works to create interest.”

Turning to the shop’s candle selection, she noted, “Our pours have a somewhat rustic finish, as our name points out. They aren’t a smooth, single tone; they have color variations that make them look eclectic and interesting. And we stack them and layer them in our displays which makes them look even cooler on our shelves.” The store groups by scent types that go well together, she said. “We group floral, musky, masculine scents in the same family or we group complementary families of scents together. And that’s what we’d recommend others do, as well, because it encour-

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