Christmas Stores

Trends and Best-Selling (From page 98)

Laughing that with “my name, I had to own a store like this,” Snow described her best-selling holiday merchandise as focused on collectibles. “Mark Roberts is a gorgeous line, as is Christopher Rothko, among we have vibrant displays all year ‘round.”

Despite the in-store displays, Snow said that she’s seen “a huge change since COVID. People were forced to shop online, and people have really shifted to that. I’d say more than half our sales are online right now,” she noted. “We want to change that and get them back into the store, and I think it will happen slowly.” However, for now, she related, “The trend is that social media works wonders. You really need to stay on top of it, and offer personal treatment, too. For example, if we are asked a question on Instagram, we answer it within an hour.” others. We have over 80 vendors. Roberts is a master craftsman, one of the last, he really layers his pieces with detail.” She cited the quality of these items as one reason that sales of the collectibles are strong. “They’re heirloom quality, and they come with a certificate of authenticity; they are all numbered, and come boxed, with new, fresh items every year. They’re truly collectibles you can pass from generation to generation.”

To get her customers in the Christmas spirit, Snow relies on a variety of methods at her 3,000-square-foot shop. “We are on social media, and in online groups, we’re an Amazon seller, and we have a website that promotes our store.” She added, “In the store of course