Stationery, Calendars, Frames, and Gift Wrap at Stationery and Gift Stores

By Carimé Lane

Stationery and gift stores have been on the front lines of keeping our spirits up during the pandemic. Read on for more information about how stationery is moving in four gift stores across the nation, along with details on their calendar, frame and gift wrap sales.

Gum Tree has two Californian beachfront locations – one in downtown Manhattan Beach (1,500-square-feet), and the other in downtown Hermosa Beach (roughly 1,000-square-feet), where they also run an attached café.

They carry a large selection of notebooks and boxed thank you notes. They’re known for their big and beautiful selection of individual cards, said Co-Owner Lori Ford . These cards are their bestsellers when it comes to stationery products.

Frames sell well, expressed Ford, especially bone, printed bone, inlaid bone, along with some wood and mother of pearl. The frame selection covers all shades of ivory and indigo.

“We are at the beach, so the natural materials sell really well here,” Ford said.

Letterpress and metallic foil printed stationery are well-loved at the store, but watercolor style artwork on cards and journals are also trending at the moment. During the pandemic, cards were a hot seller. Ford feels letter writing is making a comeback as a way to connect with friends and family.

“It’s a more heartfelt and meaningful way to stay in touch in this increasingly digital world,” Ford said.

Stocklist Goods & Gifts in Tacoma, Wash., saw $500,000 worth of sales last year in their 1,700-square-foot shop. They plan to open an additional 1,800-square-feet in the coming summer, said Liz Van Dyke , owner of the shop.

At Stocklist, they sell a variety of styles of calendars from various calendar vendors to reach a

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