Souvenirs and Gifts Section

ing in other areas,” she explained. “We also look at price point; we don’t want to price ourselves out of what people would buy.”

Shoppers at community colleges tend to be more cost conscious, according to Clint Aase , Store Director at The Bronco Bookstore at California State Polytechnic University, a two-year school in Pomona. Commuters typically do most of their shopping elsewhere, in contrast to four-year college students who live and shop on campus. For that reason, Aase stocks basics rather than trendy items that will go out of style before they sell out.

“Gift items do tend to turn over slower,” Aase said. “Day-Glo yellow is an ‘in’ color, but if you’re ordering 144 mugs at a minimum, that might be a year’s supply