Which Decorative Signs Sell Best and Why?

After several tough years, sign shoppers are looking for a little lightness. “Anything with a very motivational, positive message is what sells,” said Carolyn Leiter, co-owner of REVIVED Furniture and Home Decor in Londonderry, N.H. Examples of her best-selling decorative sign slogans are “Bless Our Nest,” “Together is My Favorite Place to Be,” and “Our Happy Place.”

A similar trend prevails at Junction 71, a housewares emporium in Amherst, N.H. “Welcome to our beautiful chaos” is a typical sentiment on

Owner Pamela Robinson’s best-selling signs. “People are looking for things that are funny, relatable — signs that describe their lifestyle,” she noted. With a location near a military outpost, Junction 71 also does a brisk business in inspirational and patriotic signs. “Our Americana line is a huge part of our home decor business,” Robinson noted.

“Good Morning, This is God and I’ll Be Handling All Your Problems Today” says one of the most popular metal signs at Old North Church gift shop in Boston. Pam Bennett, director of retail operations, said her cus- tomers’ tastes skew traditional — welcome slogans, flags, and stripes in American red, white and blue. “We have a pretty traditional, conservative demographic, so patriotic signs have been very strong for us,” Bennett noted. ❖