Dreaming Up Better Business Practices

Innovation is key to keeping your store fresh, inviting, and worth spreading the word about. So don’t doubt yourself or whatever you are imaging as the right way forward for your business. Independent or smaller retail outlets are a reflection of their inhabitants, so get in touch with what you really want your store to say, and communicate with your staff members, who might have hidden gifts for display design or buying. Get to know your own store on a daily basis by tuning into what it is saying to customers with everything from the color of the walls and the configuration of the displays to the pricing and merchandise selection. And don’t be afraid to make changes bigger and smaller.

Scott C. Borowsky