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field, Mass. But for dresses, Co-Owner Heather Eulian sees more vibrant shades: maroon, emerald green and cobalt blue. The 1,200-squarefoot boutique — which Eulian co-owns with her sister, Christen, and mother Heidi — caters to the diverse needs of a rural population. “We get shoppers from their teens to their 80s, so we run the gamut from casual to special occasion outfits,” explained Heather Eulian.

This year, the Eulians have sold a lot of sweaters; cropped fits sell to the younger crowd, while chunkier, oversized and turtleneck styles are hits with customers who like Kissy’s “boho type” sensibility. And in this cold weather town, “flannels are always very popular around here,” Eulian noted.

Across the country in Portland, Ore., socks are flying off the shelves at Say Say Boutique, a 1,000-square-foot store. Best-sellers include socks from the Blue Q brand, which have smart little sayings on them: “Fight like a girl,” “I like long walks...to the library.” “A little feminism, a lot of cats and dogs” is how Owner Sarah Utrup described the slogans. Her clientele also loves anything with animals,

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