Soap and Candles

Candles and More (From page 96)

but Rutt pointed out they do most of their business through their online store and sites like Etsy.

Vegan soap and solid shampoo and conditioner are among the top sellers for Cream City Soap Company in Wauwatosa, Wis. Anita Hero , co-owner of Cream City with her son Alex, said, “Our customers are very excited about the solid hair products for a few reasons: the formulation is very gentle, they are free of sulfates and safe for color treated hair, they are Ph balanced, compact and easy to travel with, and most of all, they require no plastic bottle. Our customers are very concerned about single use plastics, and try to avoid them if possible. A desirable characteristic of all our items is that they are scented with naturally occurring essential oils. Very few people dislike the scent of essential oils. But many find artificial smells overpowering, and sometimes suffer from headaches or stuffiness when in their presence.”

When merchandising scented items, appeal-

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