Waterpark Gifts and Souvenirs

ple signage that is easy to read and doesn’t distract from products works well.

Choosing New Merchandise

Gustafson finds that tried-and-true merchandise like shot glasses are sure to be winners. “People still collect shot glasses, so we have different ones every year.” A wooden roller coaster shot glass featuring the park’s logo was a big seller.

When surveying guests, Hays found that more than 70 percent were first-time visitors. “It’s important to assist each guest in commemorating their visit with us,” he said. “We ensure that we have a good mix of items featuring our logo in our shop. This is especially important as shipping delays have caused low inventory on certain items. Think ahead during your busy time of the year.”

Swager said branded products will entice guests to reminisce about their visit. His best-sellers in this category are souvenir towels and plastic cups. Each year the towel is changed to entice guests who visit every year to buy one. Souvenir cups are also changed annually. This sturdy 32-ounce cup features two layers, a lid, bendable straw, handle, and logo.

Waterproof phone cases are another item that work well for logos. There’s a logo on the pouch and on the strap worn around the neck. By being able to protect their phone, guests can use them in the park—taking photos and videos to make memories, Swager said.

Providing Great Customer Service

Customers like when you offer to help them. So when a staff member at Quassy Amusement & Waterpark sees someone trying to find a certain size, Continued on page 104