Holiday Report

Christmas and Holiday (From page 114) same family around it,” Hutchinson said. “If you can’t afford the large $180 piece, maybe you can afford the smaller $40 piece. I also separate colors, and ‘looks’—for instance, i don’t mix folksy with elegant. I keep each ‘look’ separate.”

Hollingshead said, “I believe what makes an eye-catching display is using lights and a generous amount of product. We usually overdo it in our displays—we use more than what a customer would actually purchase. Lights always draw attention, as does anything with movement or sound. That’s why the confetti snow globes draw attention—the fan motor circulates to keep the glitter and light flowing.”

Bilbo said they utilize larger pieces as a focal point at Kringles, as well. “even if you can’t sell the larger version of the Possible Dreams Santa, have one on display so when people walk in, it pulls them in that direction,” he suggested. “So many people will walk in and go to the right, and they do it because it’s the way the store contin- ues. We’ll put a Possible Dreams Santa off to the left, and some of the trees people ask about most will be to the left.” He added, “in my opinion, display it in a way so people can visualize it in their home. If you have room, bring in furniture like an end table or coffee table. We have over 100 themed trees to give people ideas. We have garland everywhere for the same reason—to show people how it can look. And let people take pictures. They might not buy the item right then, but they may buy it later.”

Constante arranges displays to show how the items can be used. “We like to put ornaments on a tree, not a bracket on the wall,” Constante said. “a good display for us is something that follows the scenery of where we are. A lot of the décor goes hand in hand with what sedona looks like—the cacti, the red rocks. A lot of our displays are a reflection of the land.” ❖