Smoky Mountain Gift Show Section

Sales Amid Beautiful (From page 40) speak to customers when they come in, and try to provide people with quality products for a reasonable price. Copeland said she works on establishing relationships with her customers through regular contact. “Customers are our main priority—we always receive great feedback because we keep our customers updated on their order via text or email. We also manage their expectations so they’re not disappointed. We also greet/ welcome everyone who enters our shop and thank them for coming when they leave, even if they just walked through.” Rucci said at Lake and Pine, they want to get to know their customers, but understand it can take time. “We want to take the time to get to know those who want to get to know us,” Rucci said. “We’re not pushy—we don’t push sales on people, and we don’t want to encourage buying things they don’t really want. We want to be that friendly little store people know—I think that’s important to keep people coming back.” ❖