Smoky Mountain Gift Show Section

take pictures of them, as well as having them wear items and show them off on campus. We also put our throwback line on our catalog. Both are great ways to advertise this fashion program.” She noted, “It is our 100th anniversary too, and so that was behind our idea in bringing back the throwback items.”

“Traditional college sweatshirts and T-shirts are by far the best-sellers for us. They all feature the name of the college or college emblem.”

She described her main demographic for apparel and jewelry as “a mix of everyone. We serve not only students but our whole community.” This is especially true on game days, she said. “We get lots of traffic on those days, and we have quite a lot of it this year with football season coming back [post-pandemic restrictions]. Lots of sports fans and community members come into the store and buy apparel items.”

Erin Jones , manager of apparel and clothing at Middlebury College in Middlebury, Vt., related that her best-selling apparel items are basics all the way. “We do the best with our reversible, hooded

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