Smoky Mountain Gift Show Section

Getting a Read (From page 66)

Marc Parrish said his store also does strong sales on traditional clothing items. “Hoodies are number one for us. Seattle is perfect hoodie weather all year long,” he laughed. Overall, “anything soft and cozy” does well in the campus store.

“Beyond that, I’d say T-shirts with our school logo on them.” While the school’s colors are red, black, white, and grey, “Not everyone can pull of red, and the logo looks great on grey, which is overwhelmingly our best-seller in color,” he said.

Echoing Jones in Middlebury, Parrish also doesn’t carry jewelry in the store. “It’s offered online- only on our website. We don’t carry jewelry inventory in the store, we have individual orders drop shipped here instead. The jewelry doesn’t get made until a customer places an order.” The jewelry items on offer through this system have the school logo or initials on them.

Selling more apparel and jewelry results from a variety of techniques for Parrish. “We use email blasts, social media, and in-store displays. We also have a robust, fully integrated website that is extremely accurate and up to date. It keeps track of what is available here in the store plus thousands of online-only items that add to our

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Everything from T-shirts and sweatshirts to hoodies do well for the University of Wyoming bookstore, the gift and clothing buyer said.