Smoky Mountain Gift Show Section

Souvenir Best-Sellers (From page 86)

“Our old customers have stated how happy they are to be in the store with all of the familiar faces working there,” she said.

Fine jewelry has been the best-selling category at the MAD Museum since the pandemic. “I think this is because people have not been traveling, and they have a pent-up desire to treat themselves to luxury items such as jewelry,” Sagar said.

For Cahill, the most significant change from this past season to its 2019 figures is a strength in sales in the higher price point range. “Sales have been strong since the beginning of the year, even when we were open part-time,” she said. “Jewelry has been our strongest seller.”

Conversely, Mack said customers’ buying habits have remained fairly consistent at her 250-square-foot shop during COVID-19. Perhaps they’re spending a bit less time shopping. She has seen less foot track in general at the museum during the pandemic.

Pricier Gift Sales Still Strong for Some

At the moment, Kwiecien said every price range is selling well. “The novelty of being out and making up for lost vacation time is driving sales,” she said. “Many customers are families shopping together; parents encourage their children to each pick out their own souvenir instead of looking for something the entire family can share.”

Continued on page 90

Gifts Product News Brief NB

Got Kids? Get This!

Aura Druzy Sculptures are hand-carved to expose the Quartz Druzy, then treated with Titanium, Cobalt and other metals producing a brilliant range of iridescent color of Blue, Champagne, and Purple. The sculptures are sold in packs of four. Free Display with qualified order. See all of the Aura Sculptures at www. SilverStreakS.com.

(For more information, call 800-526-9990 or circle 84 on the reader service card.)

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