Toys Product News Brief

Aurora World Announces the Successful Relaunch of the Palm Pals Collection

Aurora World has announced the relaunch of its “Palm Pals” collection with a new and improved outlook due to the high demand and increasing popularity of these fun-sized pals. The Palm Pals collection is unique, high quality plush that fits perfectly in the palm of a hand. It doesn’t take much effort for a consumer to fall in love with this adorable line at first glance and be eager to collect them all.

“Our Palm Pals plush line, made from recycled pellets and polyester fills, has received a strong retail sell-through. With products flying off the shelves, Palm Pals is becoming an increasingly popular collection across all channels. Hence, we are relaunching Palm Pals with fun collectability aspects so all Palm Pals fans can be a part of the journey every step of the way.” said Aurora Senior Vice President of Sales and Marketing Michael Kessler.

This new Palm Pals efforts highlight a variety of new categories for Palm Pals – Zoo, Barn, Forest, Pet, Whimsical and Cravings collections. All together, the entire Palm Pals collection carries over 40 SKUs in the product line.

(For more information, visit www.auroragift.com or circle 106 on the reader service card.)