Quotable

For some shoppers, your store is an escape from the everyday. The shop can also be a chance to focus on the self with flattering apparel, well-crafted jewelry and soothing personal care items such as handmade soaps and lotions. A great store is a real asset to a community and can generate a following of customer friends.

In each issue of Souvenirs, Gifts & Novelties (SGN) magazine, we feature original stories by our talented team of contributors that include interviews with retailers around the country. For our readers, it is an opportunity to read about the experiences of their colleagues in different regions. For advertisers, it means that your advertising message is seen by a variety of retailers each issue.

This is our annual resort show edition, and it is distributed at the Smoky Mountain and IGES shows. To commemorate the events, we offer a special Resort Section. The section offers stories on resorts, coastal and beach stores, zoos, country and general shops, truck stops and travel centers, variety and discount stores, and museum and jewelry shops.

We also offer an Apparel section that covers apparel at baby stores, and a jewelry section that features interviews with hospital store officials. Our Las Vegas Market Feature includes an article on botanical garden stores, and an Atlanta Market Feature has a story on Hallmark store gifts. Additionally, we look at Valentine’s Day sales from the perspective of candy and party stores.

I hope you enjoy the issue’s other stories too, and its product and industry news. Please email me at editorsgnmag@Kanec.com with your comments, questions and suggestions.

Scott C. Borowsky President and Executive Editor Souvenirs, Gifts & Novelties magazine

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