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“It’s like a rollercoaster,” Barnhill said.

If she brings in a new piece of merchandise in her approximately 700-square-foot store, and there’s been no interest in a couple of months, Barnhill will think either she’s made a mistake bringing it in, or it’s in an area of the shop where visitors aren’t seeing it.

“I’m constantly re-arranging the store,” Barnhill said.

After she’s moved an item to several locations in the store, and it’s still not selling, she’ll drastically reduce the price, and place it in the sale section.

Crystals and rocks have been a favorite in Barnhill’s store since 2007. For tourists who don’t have a shop like Barnhill’s in their area, the store is often an attraction in and of itself for this reason.

“We have people who look us up before they even make their trip and come to our store looking specifically to get crystals or rocks,” explained Barnhill. “These items are not necessarily local; customers are just looking for items they might not have access to in their area.”

She’s seen a huge increase in interest in spirituality and crystals since the pandemic. In fact, part of the reason she moved her store was due to this increased interest. Being forced to isolate has led many to search for answers in terms of what they can do for themselves and their spiritual growth, she explained.