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Customer Service Tips (From page 86) your employees to know the store’s brands and products so they can not only help a customer when they’re purchasing a product, but also with any issues that arise, is key. She suggested keeping in touch with your rep or brand owner so you can ask for tips, and in some cases, receive in-store training for a particular brand.

To cultivate a great store environment, she likes to work with corners and themes. She keeps the store organized and neat so customers can easily find what they’re looking for.

According to Masci, who sells $250,000 to $300,000-plus annually in her 2,000-square-foot store, customers find bold and emerging brands attractive.

“You cannot sell the same ‘easy’ brands as every store does if you want to be successful,” explained Masci.

According to Masci, customers tire of finding exactly the same brands in every store. Their second-best seller is APARA jewelry, which is very different, but also draws a lot of interest from customers.

They currently have three employees in the store, and may increase staffing.

“We are almost back to normal after COVID so we hope to increase

Continued on page 90

Wheeler Manufacturing Co., Inc. has been designing, producing, and selling wholesale jewelry since 1946 and is the leading per-square-foot producer in the tourist, souvenir and travel industries. Contact them to see the latest product and determine which brands are the right fit for your store.

Wheeler Manufacturing Co., Inc. 107 Main Ave, Lemmon, SD 57638 (p) 800-843-1937 (f) 605-374-3655 orders@ewheeler.com WheelerJewelry.com