Helping sea life is central for Loggerhead Marinelife Center.
“The Coastal Connections Conference is unlike any other event you’ll be attending this fall or winter. That’s because the emphasis is on building relationships and building business acumen.”
Sharpen those skills
It’s hard to believe another busy summer of operating a coastal retail shop is coming to a close. But for many of you, the start of September and the beginning of fall are by no means slow. In the Carolinas, Mid-Atlantic and Northeast, the busy season may be winding down, but you still have a number of folks who like to make a fall voyage to places like Cape Cod or the North Carolina shore for a taste of fall infused with a bit of the coast.
Floridians and others in the South are also bracing for the influx of snowbirds who are getting ready to make their annual treks away from the snow and cold down to where they don’t have to worry about the next snow or ice storm.
And while there may be a slight respite before next spring, you still have local customers and online orders to fulfill for the holidays.
Of course, amid all this activity, you are also trying to prepare for the busy 2025 season by attending trade shows, reordering from old vendors and finding new vendors.
How many of you are also taking time to sharpen your retail management skills? You may have found a new vendor, but what about finding a way to better handle marketing, better create a display, or even price your merchandise more profitably? If you answered no, then you are missing a big opportunity.
The good news is Seaside Retailer has an event designed just for you, the Coastal Connections Conference, Feb. 11-12, 2025. Now in it’s third year, the Coastal Connections Conference is unlike any other event you’ll be attending this fall or winter. That’s because the emphasis is on building relationships and building business acumen. And we are doing it in a convenient location in Orlando during a time of year that should be less busy with customers and trade shows.
We’ve also taken feedback from past attendees and have worked to offer affordable and convenient registration options that make attending the event easier than ever. You can learn more about the topics being covered, the vendors and speakers who will be there and what past attendees have to say about the event at www.coastalconnectionsconference.com
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Odysea recognized as Best First State Souvenirs shop in Delaware
Delaware Today Magazine, a lifestyle publication in that state, has recognized Odysea, a seaside retailer in Rehoboth Beach, Delaware, as the best store in the state for First State Souvenirs. First State is a state nickname for Delaware because it was the first of the 13 original states to ratify the U.S. Constitution.
Odysea has been a staple souvenir and gift shop for about 40 years. Co-owners Patrick Turner and Mary Anne Callaghan purchased the beachside store in December 2023. Turner says he hopes he and Callaghan can continue to grow the shop’s legacy as a go-to shop in Rehoboth Beach for First State souvenirs.
Bald Head Island shop refurbishes for anniversary
In honor of its silver anniversary, The Silver Peddler in Bald Head Island, North Carolina, has a new look. Owner Jack Frost says he decided to refurbish the store earlier this year to give it new life this year in honor of its 25th anniversary.
To refurbish the shop, Frost spent a couple of weeks in the slower winter season updating the interior design of the store and its displays, adding slat wall and teak shelves as well as installing shiplap and painting. “The refurbishment gave me just the vibe I needed to make it easier to be organized,” shares Frost.
Coastal Connections Conference hosts VIP workshop
The Coastal Connections Conference is pleased to announce it is offering a special new VIP registration option for coastal retailers who want to take advantage of more networking and educational opportunities ahead of the Feb. 11-12 event at the Margaritaville Resort Orlando.
The highlight of the VIP registration is a 2-hour workshop featuring Michael Hale, owner of design consulting firm Retail Rehab, an attendee favorite who has a wealth of experience with planning and designing retail spaces. Also included in the VIP registration package is a VIP dinner Feb. 10, a VIP breakfast Feb. 11, followed by the 2-hour workshop.
During the VIP workshop: Creating Dynamic Displays, taking place Feb. 11 from 10 a.m. to noon, attendees will get their creative juices flowing with a handson workshop led by Hale designed to invigorate their store displays.
“Visual merchandising expert Michael Hale has helped numerous retailers capture more sales with his unique ability to revamp retail sales floors into visually captivating spaces,” says Kristin Ely, Coastal Connections Conference director. “His sessions at our previous conferences have helped attendees gain a competitive edge in their store displays. Being able to expand on that during a two-hour long workshop will be invaluable to coastal retailers.”
With 30 years of experience in various retail capacities, Hale and his team make retail spaces more functional and productive. Retail Rehab clients include Princess Cruises, Loews Resorts, Sheraton Hotels and the Inis’ retail store in Huntington Beach, California, which opened in March 2022 and immerses guests in the scents and sensations of the sea with 1,200 square feet of space and floor-to-ceiling windows with views of palm trees and the Pacific Ocean..
Hale says, “I am thrilled to help coastal retailers improve their sales through innovative display ideas. Both my workshop and main conference session ‘Profit Producing Spaces,’ will leave you with new and valuable techniques and strategies that can be immediately implemented to breathe new life into your store’s offerings and increase sales.”
The Coastal Connections Conference is Feb. 11-12, 2025, at the Margaritaville Resort Orlando. Visit www.coastalconnectionsconference.com for more information and to register.
Michael Hale, owner of Retail Rehab, will host the Creating Dynamic Displays workshop.
Sourcing new products and connecting with industry-leading wholesalers is now just a click away!
CHECK OUT SOME OF THE LEADING BRANDS YOU’LL BE ABLE TO EXPLORE!
Ben Kaufman • Butler Hill • Cape Shore
Capsmith • Dune Jewelry
EarthArt International • First & Main
Impulse Souvenirs • Kate Shore Art
Melody Caban Consulting
Moonbridge Marketing • Natural Selections
Nau-T-Girl • Ocean Jewelry Store • RETAILMavens
Retail Rehab • Rudolph & Me • Silver Streak
Stonington Designs • The Beach and Back
The Cottonseed Marketplace
The Grecian Soap Company • Tom Borg
Town Pride • Xplorer Maps • Zizo + MORE!
Sincere Surroundings cleans up from flash flooding
When heavy rainfall hit northwest Iowa in late June, many homes and businesses flooded in the region. Sincere Surroundings, a provider of home decor and personalized gifts based in Rock Rapids, Iowa, was one of the many businesses that flooded in late June.
Sincere Surroundings Owner Michelle Leuthold says over a foot of water covered the company’s entire building.
“Our city has never experienced something of this magnitude in its history,” she says. “Businesses and homes were lost, and the damage is completely mind-blowing.”
In late June and July, Sincere Surroundings’ team members as well as volunteers helped to clean up the wholesaler’s building. Leuthold adds that she’s grateful for volunteer support the company received.
“People came from as far as eight hours away to help with our cleanup and recovery,” she says. “It’s humbling to receive this much help.”
As of mid-July, Sincere Surroundings had all the necessary equipment up and running to restart production and begin shipping orders again. Leuthold says she hopes shipping times will be back to normal by Q4. “Although we have a long way to go to fully recover, we are very happy to be shipping orders again,” she adds.
Dune Jewelry appoints new CEO
Dune Jewelry & Co., an experiential jewelry company known for incorporating sand and earth elements from memorable and iconic locations worldwide, has appointed Kevin Farrington as its new CEO, effective immediately. Holly Daniels Christensen, who has served as the company’s founder and CEO for 14 years, will transition to the role of founder and chairwoman.
Farrington joins Dune from British luxury watch company Bremont, where he served as both vice president of global travel retail and vice president North America. Prior to his time at Bremont, he was the senior director of revenue and marketing for PPI Group. According to Dune, his understanding of luxury retail and wholesale in global markets will act as a catalyst for the company’s next stage of development and expansion.
As founder and chairwoman, Christensen says the transition will allow her to focus on designing new collections, strengthening relationships with retail partners and the Dune community, expanding product development practices, and assuming a more front-facing role in events, speaking engagement and social media.
Salt Life parent company files for bankruptcy
Delta Apparel Inc., parent company to the Salt Life lifestyle apparel brand and Soffe activewear brand, has filed for Chapter 11 bankruptcy protection in a Delaware district court. The apparel company has close to $337.8 million in assets and $244.5 million in total debt, according to the bankruptcy filing.
According to Bloomberg, an increase in prices for raw materials as well as diminished demand for products contributed to Delta Apparel’s financial troubles.
Just before the Chapter 11 filing, Delta Apparel entered into an asset purchase agreement for its Salt Life branded products with Forager Capital Management (FCM) Saltwater Holdings Inc. Upon bankruptcy court approval, FCM Saltwater Holdings Inc. is expected to be the designated stalking horse bidder for the Salt Life assets under section 363 of the bankruptcy code.
Patagonia develops end-of-life solution for Yulex wetsuits
Patagonia has partnered with Bolder Industries, which offers sustainable solutions for materials, to develop a circular solution for its wetsuits.
Earlier this year, the surf gear provider began collecting end-of-life Yulex wetsuits, made of natural rubber, to be broken down at the molecular level by Bolder Industries. Those wetsuit components will then be used as carbon black in the dyeing process of future Yulex wetsuits.
The first Patagonia wetsuits containing reclaimed BolderBlack will go on sale in the spring of 2025.
Placing slower moving items that customers might be missing at the cash wrap will let you know whether the item is worth carrying at all.
BY MICHAEL HALE
Solid strategies for the cash wrap
Cash wraps are the “heart” of our retail stores — they are the command center where every single customer converges to pay for their goods. They are also wonderful opportunities for impulse sales.
But it’s important to note that not everything can be placed at your cash wrap. How can retailers decide what merits placement on the cash wrap?
Cramming a cash wrap so full of products might mean that there’s no room for customers to place their goods or to make transactions.
Start by looking at your top-selling products. These items are more likely to have a broader customer attraction, meaning more customers may opt to add those featured cash wrap items to their purchases.
Next, factor in a few things when considering your top-selling products:
serious thought or is a higher ticket item, it probably does not belong on the cash wrap.
2Is it something people “need,” but they don’t know they “need” it until they see it? For seaside retailers this may be something like an SPF lip balm or waterproof lanyard for your ID.
3If the item meets number 1 and number 2 criteria, you may want to ask whether you get a decent profit on the item. If you have one style of an item that has a higher cost but sells for a similar price to an item that has a much higher margin, I always suggest going for the more profitable item.
A cash wrap is also a good place to give an item its final push. Placing slower moving items at the cash wrap will let you know whether the item is worth carrying at all.
Michael Hale, CEO of Retail Rehab, transforms retail spaces and helps drive up profits.
michael@retail-rehab.com www.retail-rehab.com
1Does the purchase of the item not require much decision-making? If the purchase of the item requires
Determining what you feature at your cash wrap involves strategy. Always think before placing an item on that focal space.
Every gift shop owner has a built-in set of rules they use to run their business.
BY TOM BORG
Know your customer service rules
Afew years ago, my wife and I took a short vacation in Michigan on Mackinac Island. We visited a gift shop that had a nice array of clothing. I found a nice-looking sports shirt in just the right color I was looking for, but it was not in my size.
I asked one of the owners if he had another in stock. He replied, “Not here, but if you give me a few minutes, I will run over to our other store on the other side of town and look.” A little while later, he returned with the perfect shirt, which I still have in my closet today.
Have you ever stopped to think about your shop’s customer service rules?
lowing customer service-related rules as they apply to your business. Review the following statements and decide if you agree or disagree with each one:
• No refunds or exchanges to customers.
• Exchanges only, no refunds.
• Always explain the refund policy.
• If a customer breaks an item, they must pay for it.
• Personalized service is a must with our customers.
• Acknowledge all customers entering and leaving our gift shop.
• We welcome all customer and employee suggestions.
• Never argue with a customer.
• Store hours are 10 a.m. to 6 p.m., no exceptions.
Tom Borg is a retail consultant, speaker and author of “True Small Business Brilliance.” Contact him at: 734-404-5909 tom@tomborg.com www.tomborgconsulting.com
Some of the areas you might have rules include the hours you are open, the types of extra services you provide, the type of merchandise you sell, staff training and how you handle special requests. Every gift shop owner has a built-in set of rules they use to run their business. Some rules are practical and helpful, while others are not.
You be the judge of some of the fol-
Hold a meeting with your entire team and list all the rules, both written and unwritten, that you observe in your gift shop. Discuss which rules are no longer valid or do harm to your relationship with your customers.
Finally, discuss any rules that you need to make that would support your vision as a small gift shop enterprise.
Mer-mazing merchandise
These favorite mythical sea creatures adorn a wide mix of products.
1. Anchored Soul Design: I’d Rather Be a Mermaid sign, www.anchoredsoulwholesale.com; 2. Barry-Owen Co.: Ceramic mermaid tail mug, barryowen.com; 3. The Petting Zoo: Mermaid plush dolls, www.pettingzooplush.com; 4. Fancy That Gift & Decor: African Tail Up Mermaid decor, www.fancythatgift.com; 5. Cape Shore: Enamel mermaid keychain, www.cape-shore.com; 6. Leo George: Leather wrap bracelet, www.leogeorgebrand.com; 7. The Beach and Back: Nantucket mermaid pearl necklace, www.thebeachandback.com; 8. The East Wind Silver Co.: Sterling silver mermaid and pearl necklace, www.eastwindsilver.com; 9. Amy Mason Design: Framed mermaid print, www.amymasondesign.com; 10. HS Seashells: Seafoam mermaid stand, www.hsseashells.com.
Slices of paradise
Fruits from citrus and coconuts to juicy watermelons add a colorful punch to products.
These beach-themed pet products will have tails wagging.
1. Buddy by the Sea: Patriotic pup bandana, www.buddybythesea.com; 2. Sea Bags Maine: Floating rope dog toy, www.seabags.com; 3. Kool Tees: Name-dropped bone toy, www.kooltees.com; 4. Lanikai Bath and Body: Deodorizing dog spritz with lavender essential oil, www.lanikaibathandbody.com; 5. Salty Paws: Hawaiian print dog collar, www.saltypawscollars.com; 6. Vacation Dogs: Namedropped dog bowl, www.myvacationdog.com; 7. Pet Souvenirs: Flyer Floats & Flies name-dropped frisbee, www.petsouvenirs.com; 8. Guy Harvey: Hawksbill Caravan pet bed, www.guyharvey.com; 9. The Knotty Dawg: Pink starfish bowtie, www.theknottydawg.com; 10. Beach Biscuit: Dog Days of Summer collar, www.beachbiscuit.com.
Bruce Miller (above) opened the iconic Salty Dog Surf Shop in Daytona Beach, Florida, in 1978, and today it still is a go-to spot for boards, name-drop apparel and more, with a real-life mascot, “Salty,” (at right) a labradoodle who is eager to greet customers.
Photos: Kelly Robinson
STORY BY MEGAN SMALLEY
For over four decades, Salty Dog Surf Shop in Daytona Beach has preserved its ‘70s surf shop vibes.
Forever
Staying Salty
Just a block from the Daytona Beach shoreline, Salty Dog Surf Shop stands out on Florida’s A1A highway with its light blue and teal exterior and bright neon lights spelling out the Salty Dog name in the windows. The two-story building might also remind passersby of a retro beach house. Painted on the side of the building is a cool-looking cartoon pup, grinning in his shades and inviting people to step inside.
The dog motif continues inside the store as well. A golden labradoodle named Salty is the beloved mascot at the shop. Most weekdays, it’s his job to greet guests as they walk in and take selfies with them as they walk out donning new Salty Dog apparel and merchandise.
Customers might even feel like they stepped back in time a few decades as they browse the
store. Aside from refreshing the merchandise, Owner Bruce Miller admits Salty Dog Surf Shop hasn’t changed much since it opened in 1978.
“The layout is very open,” he says. “The store is 5,000 square feet and spread out over two levels. It all stayed the same over the years.”
The hardwood floors and walls give off a pleasant cedar smell for customers browsing the shop for surf gear, apparel, souvenirs and more. The beach retailer has a variety of items that appeal to surfers and skaters, and people can buy or rent their boards from the shop. It also has plenty of eye-catching apparel for adults and kids alike as well as colorful drinkware, fun stickers and countless souvenirs for people to take home after their visit to Daytona Beach.
Since opening over 40 years ago, Salty Dog Surf Shop has developed a very loyal customer base among locals and tourists alike. People love the
shop’s “salty dog” mascot and branded apparel. Miller notes that some tourists even like to return year after year for a Salty Dog souvenir to commemorate their time in Daytona Beach.
“So many of our customers have been coming in since they were kids, and now they bring back their own
recalls. “It was the beginning of most major surf brands we know of today.”
With a booming surf industry, Miller saw an opportunity to start a surf shop in his hometown. Family pitched in to get the business started — his father had the perfect property for a surf shop on A1A in Daytona Beach,
full of surf gear and apparel.
“When we first opened, we sold a lot of hard goods, as well as many board shorts and other cut-and-sew apparel that you could only get at a surf shop,” says Miller.
“So many of our customers have been coming in since they were kids, and now they bring back their own families. Getting a new Salty Dog shirt every year has become a tradition for them.” — BRUCE MILLER
families,” he says. “Getting a new Salty Dog shirt every year has become a tradition for them.”
A SALTY BEGINNING
Miller has been surfing waves in Daytona Beach his entire life and always wanted to do something related to surfing for his career. After graduating from Florida State University in the 1970s, Miller recognized that the surf industry was growing rapidly.
“The surf industry all over the country was just starting to explode from just hard goods to full on surf retail,” he
and his father-in-law gifted him capital required to open the shop.
The shop’s name also came quickly to Miller. “My nickname was ‘Salty’ in college,” he explains. “I just added ‘dog’ to it.”
Miller says the store’s original logo was drawn by local artist Paul Baliker. The idea to turn the logo into a “salty dog” cartoon character came from a suggestion made by a Daytona Beach college student. From there, the store’s branding evolved into what it is today.
In 1978, Salty Dog Surf Shop opened its doors in Daytona Beach,
Surfers in the area helped to spread the word about Miller’s shop after it opened. Salty Dog Surf Shop’s business “really took off” after MTV began hosting Spring Break coverage in Daytona Beach in the mid-1980s, Miller recalls.
As more people became aware of the Salty Dog brand, Miller says he’s had no problem getting repeat customers. Locals and tourists alike love returning to the shop for new Salty Dog merchandise.
“Repeat customers is one of our strong points,” says Miller. “People have been coming here for decades.”
BUILDING ON BRANDING
As a big surf shop in Daytona Beach, Miller notes that Salty Dog Surf Shop has always carried merchandise from popular surf brands such as Billabong, Jetty and O’Neill to name a few.
“We’ve bought from all the tradi-
Customers are big fans of the Salty Dog mascot at the Daytona Beach surf shop. The mascot is featured in shop displays as well as on a wide variety of name-dropped merchandise throughout the store. Beach apparel is also a draw for Salty Dog Surf Shop customers.
tional name-brand surf companies since the inception of most of them,” Miller shares.
The store has also always sold surfboards, skateboards, skim boards and boogie boards to people wanting to spend time catching Daytona Beach waves. But what really sets the seaside retailer apart from other surf shops is its Salty Dog brand, which Miller says has grown in popularity over the years. The shop is full of Salty Dog namedropped apparel, which is always a hit with customers.
Miller shares that the shop has always had its own branded shirts. Today, 70% of the store’s merchandise bears the Salty Dog branding. In addition to apparel, other merchandise featuring the Salty Dog branding includes cups, mugs, towels, keychains,
Revving up the merchandise
With the Daytona International Speedway in town, Daytona Beach, Florida, regularly has big events drawing people from near and far to the beachside city.
“Daytona Beach is a town that lives and dies by its special events,” says Bruce Miller, owner of Salty Dog Surf Shop located there.
Some popular events include car races at the Daytona International Speedway, bike events and spring break. With all the events in town, Salty Dog Surf Shop makes sure to connect with customers coming to town just for those occasions.
Jeep Beach is a growing event in Daytona Beach that takes place late spring each year. Thousands of Jeep owners flock to town to connect over their love of the vehicle and check out Jeep vendors at the Daytona International Speedway. With a growing interest around Jeep Beach, Salty Dog Surf Shop even started to make branded shirts just for that event. “We have been making a Jeep Beach shirt for over a decade now,” says Miller.
Salty Dog Surf Shop debuted a fun, tropical-themed shirt for the 2024 Jeep Beach event.
magnets, tote bags and dog accessories.
Having one-of-a-kind merchandise drives customers to the shop, which Miller says is important in today’s marketplace, noting that retail has changed a lot since he first started the business in the late 1970s.
“When we first got into business, if you wanted surfrelated items, you would actually have to go to a surf shop to buy it,” he explains. “As the business grew, the small retailers had to compete with all the major brands going into department stores, which diluted the market completely. At that point, our core customer was being driven further and further from the beach itself. In order to survive, we had to become more dependent on our own Salty Dog brand.”
Over the years, the retailer expanded to two additional storefronts in Ormond Beach and in Panama City, Florida.
Cause for Paws
Salty Dog Surf Shop makes sure to give back to local causes in the Daytona Beach community. Owner Bruce Miller says he always likes to help schools in the area.
“We do a lot of charity events raising money for the local schools,” he says.
Bruce Miller’s daughter-in-law, Lynn Miller, also started a charity called Cause for Paws that helps animals in need. Lynn Miller shares that the surf shop’s mascot, Salty, helped inspire her to start the charity.
“Salty is our mascot at the store,” she explains. “Salty became pretty popular and started to build a small following. People would come to visit the store just to see him. Needless to say, he is well loved and gets plenty of attention.”
Lynn adds that she realized not all animals get the same level of attention as Salty. She says, “In that moment, it made me think about how many animals are in this world with nothing and no hope of being rescued. I couldn’t shake that feeling! I knew then I wanted Salty’s platform to help raise money and awareness for animals in need.”
Lynn began to craft pawprint bracelets to sell at Salty Dog Surf Shop. Proceeds from the bracelets support animal shelters in the area. To date, the retailer has sold thousands of bracelets benefiting animals in need.
“My goal is to have Salty Dog mean as much to my kids and grandkids as it has meant to me.”
— BRUCE MILLER
“We opened Ormond in 1985 in order to take advantage of the local surf population,” Miller says. “Panama City opened up in 1990 because more spring breakers were heading there.”
Miller adds that the store managers at both of those locations make the calls on how they run the day-to-day operations. However, he adds, Salty Dog branded apparel is a staple at all three stores.
THE NEXT CHAPTER
Bruce has enjoyed growing Salty Dog Surf Shop the past 46 years. He’s also enjoyed watching his kids take on ownership in the business in more recent years. Both his son, Max Miller, and daughter, Griffin Zysk, are involved as managers today.
“Having them involved has made it more fun,” Bruce says.
He adds, “My goal is to have Salty Dog mean as much to my kids and grandkids as it has meant to me.”
Max Miller has been working for Salty Dog Surf Shop since he was in his early teens and has always been learning more about the T-shirt and branding side of the business from his father. After graduation college in 2010 with a degree in supervision management from Daytona State College, Max Miller
has been working full-time at the store and has been hands-on with T-shirt designs and finding new, unique brands and companies to offer at the store.
Max adds that he is hopeful his young son Saxon will join him someday in the family business.
Zysk adds that she’s enjoyed returning to work at the surf shop.
“I loved growing up in the family business. I started hanging out at the shop when I was 3 years old,” she recalls. “I worked for the business through high school and briefly after college.”
Her career began working for major brands Ralph Lauren and Luxottica. But three years ago, when her family moved to Daytona, she decided it was time to return to the family business.
But even as the next generation steps into ownership at Salty Dog, Bruce expects the shop and its brand will always retain its ’70s surf shop vibes.
As for how Bruce has kept the surf shop going for over four decades? He says it all comes down to “hard work and dedication.”
“My advice would be to have a realistic outlook about retail,” he says. “It has its ups and downs. No two years are ever the same. But if you are willing to put in the time and effort, it can be a rewarding career.”
Griffin Zysk (left) and Max Miller have been helping their father Bruce Miller grow the Salty Dog Surf Shop brand in recent years.
CLOTHES WITH A
conscience
For many seaside enthusiasts, embracing the beach lifestyle means more than soaking up sun and surf. It is also about making choices with the brands they support with their dollars.
Knowing that a garment is sustainably produced and how it is protecting the environment has an influence. As a seaside retailer, you have the opportunity to give consumers what they want as many apparel brands offer sustainable options.
FRIENDLY FABRICS
Founded in 2019, Guppi is a brand with a passion for the sea whose prod-
From eco-friendly printing processes to sustainable fabrics, eco-conscious apparel brands are giving customers a way to fashionably support ocean-saving efforts.
ucts are made from recycled plastic. The woman-owned business, which sells its products through wholesale, e-commerce and a brick-and-mortar store in Wildwood, New Jersey, is known for its super-soft clothing.
“Everything we make and sell is eco-friendly,” says Abby MacQueen, owner of Guppi. “All of our apparel is made with a variety of sustainable materials. Recycled plastics, recycled cotton, organic cotton, bamboo, hemp and modal are some of the materials we use.”
The company also uses recycled plastic threads for its embroidery and water-based inks for its screen prints.
Guppi also carries other ecofriendly brands in its shop, like
Timber Surf Boards made from cork, reclaimed wood skateboards from a local artist, Backyard Bar Man, Organic Surf Wax and many new arrivals that came earlier this year, according to MacQueen.
“Our ocean is our focus. It is what drives people to vacation in the place we get to call ‘home,’” she says. “Sustainability isn’t a ‘trend.’ It’s a lifestyle change that people want to learn and focus on. Small changes make a big impact, and visitors want to find little ways they can help preserve and improve the place they look forward to visiting year after year.”
Nicole Recomendes, the owner and designer of Allison Cole Jewelry, is getting on board with the sustainability
STORY BY KRISTIN ELY
trend with the launch of a new eco-friendly clothing brand.
SeaBird Clothing is a recycled sweater line inspired by Recomendes’ love of New England. Each sweater is manufactured using 50% recycled materials from textile remnants.
“In creating my own clothing line, it was important to me to limit the environmental impact of the product that I am bringing into the world. Using recycled yarn was one way that I could do that while still creating a high-quality garment,” she says.
Recomendes says today’s customer is growing increasingly conscious of where their clothing is coming from.
“Knowing that a product they love is eco-conscious or sustainably sourced will impact their decision to purchase and can be a great selling point for the retailer.”
SeaBird Clothing designs feature a variety of New England themes, such as anchors, nautical flags and lobsters. The new line is available at www.seabirdclothing.com.
PURPOSEFUL PRINTING
Another way clothing can be more sustainable is with the printing and decoration processes. Michael Atkinson, CEO of A&F Souvenir, says, “We are working hard to improve the sustainable nature of our apparel offerings.”
He says the company’s direct-to-garment printing method is one of the most sustainable decoration methods as it uses 90% less water, 60% less energy and generates much less chemical waste than traditional printing methods.
Atkinson notes that direct-to-garment printing has been a game changer for A&F Souvenir in reducing the company’s
“We all play an important role in reducing single-use plastics. One focus of our company is to reduce and eliminate plastic packaging waste from our manufacturing process where possible.” — Michael Atkinson, A&F Souvenir
carbon footprint, water waste and overall energy consumption. The method also has the added benefit of providing incredible full color graphics. He adds, “No longer do we need to sacrifice quality in order to deliver a more sustainable garment.”
“We all play an important role in reducing single-use plastics. One focus of our company is to reduce and eliminate plastic packaging waste from our manufacturing process where possible,” Atkinson says. “This includes how the products ship from our suppliers to us, as well as how we ship the products to our customers.”
He adds, “We feel that the impact of reducing plastic waste in our industry is important and relatively easy for most suppliers. They just need to conscientiously make it a focus. This is what we are doing at A&F Souvenir.”
Town Pride’s sweaters, knit shirts and children’s knit sets are crafted through an energy-efficient process that minimizes waste and is entirely chemical-free.
Composed of upcycled plastic bottles and cotton fabric scraps, the yarn is used to make stylish apparel and accessories.
Town Pride President Tamara Moran says the company is trying to raise awareness about the United Nations’ 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries, developed and
developing, in a global partnership. The United Nation’s SDGs recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality and spur economic growth — all while tackling climate change and working to preserve our oceans and forests.
“The health of our planet is important to us,” Moran says, adding that the response by customers has been overwhelming.
Town Pride’s products are also made in the USA. Additionally, a portion of the company’s proceeds are donated to organizations that support
Town Pride proudly makes its sweaters, knit shirts and children’s knit sets in the USA using energy-efficient processes.
ending food insecurity, homelessness and a cleaner planet.
“Each sweater, blanket, pillow, accessory tells a story of dedication to the craftsmanship and respect for the envi-
owner of Me O My Earth. “We are a women-owned company as well.”
Me O My Earth’s footies, coveralls, pajamas and pants are made from a proprietary blend of organic cotton/
“In creating my own clothing line, it was important to me to limit the environmental impact of the product that I am bringing into the world.”
— Nicole Recomendes, SeaBird Clothing
ronment, making it not just a garment but a symbol of conscious consumerism and timeless style,” Moran adds.
START ’EM YOUNG
And eco-friendly apparel wearers come in all ages. Even very young customers have options when it comes to clothing that is good for the planet. Me O My Earth is an eco-friendly clothing brand specializing in infant/toddler footies, bodysuits, pants, blankets and twopiece pajama sets. The company is also expanding into plush.
“My partner and I have quite a bit of experience in the infant apparel industry and wanted to create a brand that we feel good about as we both are moms too,” says Carolyn Eichelman,
polyester made from recycled bottles and spandex. Each footie repurposes three plastic bottles. Its bodysuits are made from 100% cotton, made in the U.S. and designed/printed locally thus lowering their carbon footprint.
Me O My Earth’s collections focus on endangered species, and it gives back to organizations that support them in the wild.
“Last year we participated in the Billion Baby Turtles program with seeturtles.org and gave a portion of our sales to their organization,” says Eichelman. “We believe that sustainability is becoming more and more important for families, especially those with babies to think forward as to what the world will look like for their children.”
Eichelman adds, “Sometimes just one small change can add up quickly and buying eco-friendly products is a great start.”
Simply Chickie’s clothing for babies, toddlers and adults are Global Organic Textile Standard certified, which is the worldwide textile processing standard for organic fibers. Gwendolyn Gardner, president aka “the chief chick” of Simply Chickie, created the brand in 2005 after a major life event — she was diagnosed with breast cancer. That same week, she learned she was pregnant.
“This juxtaposition was confusing yet transforming. I started thinking about what I put in my body and what I put on it,” she says.
After recovery, Gardner began her transformation. “I ate organically grown fruits and vegetables, practiced yoga, paid close attention to labels and discovered that the soft cotton clothing I enjoyed hid a dirty secret. The cotton crop is one of the most polluting crops grown. I was going to do everything in my power to ensure my little girl was
Super-soft and sustainable are the signature characteristics of Guppi brand clothing, with a retail store based in Wildwood, New Jersey, plus wholesale and e-commerce divisions.
The new SeaBird Clothing line features iconic New England symbols and are manufactured from recycled yarn.
as safe as she could be — and the idea of Simply Chickie was born.”
Gardner says when she started the business, she had to educate everyone on what organic cotton is. Today it’s a different story.
“The younger generation who came of age with more focus on the environment is now demanding that their parents gift them with organic products at their baby showers as one example,” she says.
Items featuring coastal designs with accompanying phrases like Beach Bum and Local Catch add fun into the mix.
As for trends, Gardner says she has noticed a greater focus on organic materials, sustainable fashion, removal of waste and people willing to change their patterns to support brands that pay attention to the environment.
TAKING ACTION
Saving the planet and the preservation of waterways and beaches cannot happen without cooperation and collaboration, and retailers can make a difference in this area.
“Many retailers have developed green initiatives to ensure national parks, cultural attractions, and zoos and aquariums are doing their part to practice sustainability,” Atkinson shares. “We will also continue our eco-friendly focus, and hope that retailers will make conscious choices to buy eco-friendly offerings, and consider the product makeup, production methods and packaging choices.”
Atkinson concludes, “If we all do our part, then clean tourist destinations will be available for many future generations.”
Me O My Earth's collection for babies uses recycled plastic bottles and feature endangered species on them.
Shower Candy Ocean Waves goat milk body wash bar. www.showercandy.com
MEGAN SMALLEY
Lotions, lip balms, sugar scrubs and soaps work great to keep skin looking clean and fresh, but today’s customer appreciates these products for more than just how they make them look. Customers also appreciate health and beauty products for how they make them feel — especially if the products are made of all-natural ingredients, are sustainably sourced and include sea elements.
Younger shoppers are particularly interested in buying health and beauty products that are all natural. According to a 2023 beauty market report from McKinsey, Gen Zers and Millennials “scrutinize brands as part of their search for value.” They are quick to
soaps are top sellers in the health and beauty category, according to Steven Stamatis, CEO and co-founder.
“We believe that our products sell well because they are all-natural and feel unlike
“With all our modern life stresses, consumers are more interested than ever in mood-boosting qualities in their self-care routines.”
— KAREN WILKINSON, INIS
research product ingredients and their benefits before making a purchase. This demographic also appreciates brands that have an authentic and approachable image and story.
Karen Wilkinson, marketing director at Ireland-based Inis the Energy of the Sea, shares that people turn to health and beauty products to destress.
“With all our modern life stresses, consumers are more interested than ever in mood-boosting qualities in their self-care routines,” she says.
To make the most of the health and beauty category, seaside retailers can seek out plenty of feel-good products that also tie customers back to their time at the beach.
TOP SELLERS TO TRY
Temecula, California-based Grecian Soap Co.’s goat’s milk and olive oil
other soaps and lotions in the market,” he says.
The company also debuted its Blue Caribbean Soap line in the fourth quarter of 2023, which was created for the Florida, Caribbean and other coastal markets — places that might want tropical-sounding options for their customers.
Cologne and body care moisturizers are top sellers for Inis, according to Wilkinson. The company also released a lip balm this year that’s been a hit so far, she adds.
“Formulated with many of the same nourishing ingredients used in our ultra-popular body care products, our new lip balm refreshes and hydrates with seaweed, shea butter, coconut and jojoba oils, with a hint of lemon and mint,” she says.
THE ESSENTIALS
Seaside retailers also can’t forget to stock essentials in the health and beauty category such as deodorants. Danielle Sterling, owner of Sugared Mango in Virginia Beach, Virginia, makes many of the store’s health and beauty products, which are also available
Cologne spray is a popular item in the health and beauty category for Inis the Energy of the Sea.
wholesale. She shares that her customers always enjoy her deodorants, sugar scrubs and lip balms.
“I think these are popular because of their simple ingredients and the necessity of the items,” she says.
Coastal shops also want to have a good selection of mineral-based sunscreens. Aloe Up recently launched a new mineral-based sunscreen line that might appeal to seaside retailers.
“We’ve got SPF 30 lotion, SPF 50 lotion and SPF Kid’s lotion with aloe base,” says Tom Whaley, president of Aloe Up. “They’ve been on the market about four months now, and so far, reviews are really, really good.”
Lisa Zhan-Monigan, senior director of marketing and business development for CoTZ, says CoTZ Prime and Protect SPF 40 and CoTZ Flawless Complexion SPF 50 are popular.
“The Prime and Protect SPF 40 doubles as a silky makeup primer,
True Ocean carries a wide variety of body sprays that allow customers to bring calming coastal scents home with them.
while the Flawless Complexion SPF 50 offers a dewy finish with a tint that blends seamlessly into any skin tone,” she says. “These products are easy to apply, non-greasy and perfect for sensitive skin, ensuring you get effective sun protection with a flawless look.”
Body sprays are another way to help customers soak up the scent of the beach. Lisa Marie Ponder, principal at True Ocean, says the wholesaler’s Coastal Eau de Parfum and True Ocean Body Spray are always popular for their scents.
“People cannot get enough of it,” she says. “We’ve found a way for them to bring the beach home in a bottle.”
LESS IS MORE
Seaside retailers and wholesalers alike have noticed that people are paying
closer attention to how products are made and what ingredients they include. Clarity on ingredients is very important to today’s consumer.
“People are paying more attention to what ingredients they’re putting on (and in) their bodies,” says Marie Ponder. “Consumers are questioning what each chemical is, how it affects their body and even how it’s made. At True Ocean, we take extra time and care in the sourcing of every single ingredient, selecting only the best of the best. At the end of the day, we are creating products that we want even our own children to love and use.”
Alex Sarkissian, CEO of Shower Candy, adds that fewer ingredients is better when it comes to health and beauty products lately.
“Less is more in a sense,” he says.
“Our shampoo bars only have three ingredients, and customers like that.”
Sativa, a seaside retailer in Harwich Port, Massachusetts, focuses on providing customers with natural and sustainable body care offerings. General Manager Allie Daigle says more customers are reading the labels on soaps and lotions before they buy them.
CoTZ Mineral Sun Stick SPF 45 is a popular sunscreen companion that glides on invisibly to a sheer finish.
“People are absolutely looking for cleaner ingredients, and we’re seeing more and more of the younger customers reading labels,” she says. “Also, our clientele loves to choose locally made products. Shore Soap, made in Newport, Rhode Island, is one of our best-selling lines. Customers love their scents, the clean ingredients and simple yet sustainable packaging. It’s also an employee favorite brand across the board.”
In Stone Harbor, New Jersey, Blue Eden is full of all-natural soaps, lotions and more for customers to choose from, most of which are made in-house. Owner Caroline Ranoia also operates a wholesale soap business called Sea Foam Soap Co. She shares that she’s always willing to talk about the health benefits behind her sugar scrubs, lotions, soaps and more.
“With our lotions, we have a list of ingredients on the back of what’s in the product and benefits of the product on your skin along with the vitamins it has in it. People really appreciate that,” she says. “Our sugar scrubs all have ingredients listed. We also put expiration dates on everything. Lavender has a short shelf life of three months, it’s such a pure essential oil. It’s important to tell people things like that.”
SUSTAINABLE AND PURPOSEFUL
Today’s customers also like when health and beauty products are both purposeful and sustainably made.
Sarkissian says people like the sustainable and compostable nature of Shower Candy’s products. “That’s a huge driver of success for us as people are looking for sustainable packaging,” he says.
Sterling has also noticed customers prefer products that have less packaging. “Eliminating unnecessary packaging is a trend I have seen and
Sample the scents and feels
Seaside retailers shouldn’t shy away from offering samples of their favorite health and beauty products. In fact, offering samples is what will probably win people over.
For example, True Ocean gives free testers on its wholesale orders, encouraging retailers to have their customers try before they buy.
“People like to touch, feel, smell and try before they buy,” says Lisa Marie Ponder, principal at True Ocean. “Shopping for a gift, whether for yourself or someone else, is something that can be a memorable experience. Hitting all the senses, having an inviting display, clean samples that say, ‘try me’ sitting out just waiting for someone to play with them, these are essential.”
In Stone Harbor, New Jersey, Blue Eden features a scrub station so customers can test the seaside retailer’s sugar scrubs before they buy them. Owner Caroline Ranoia even goes the extra mile and hosts sugar scrub hand washings for free on Saturday mornings.
“It’s a little mini hand massage they get, and people really love it!” she says. “I always say you’re under no obligation to buy it, but I want you to have this experience. That helps people relax. I think it’s important to make that connection with people to help them feel what the product is like and have them relax in the store.”
And in Virginia Beach, Virginia, Sugared Mango offers classes to teach customers how to make their own bath bombs and shower steamers.
“I think it’s important to make that connection with people to help them feel what the product is like and have them relax in the store.”
— CAROLINE RANOIA, BLUE EDEN
“My classes are what help my business survive!” says Owner Danielle Sterling. “The classes are in store during business hours, and the customers choose one scent and one color and can make up to eight bath bombs with my recipe. They decorate a pizza box with markers and carry them home. I have people come from all over the country on their vacations to Virginia Beach, and they take a bit of their vacation home with them.”
Blue Eden has no shortage of soaps, lotions and sugar scrubs for customers to try at the Stone Harbor, New Jersey shop.
have embraced,” she says. “I sell my wax melts in pouches and try to reduce plastics wherever it makes sense.”
Health and beauty brands that support sustainable causes also stand out to consumers. Marie Ponder says conservation causes are of value to True Ocean.
rehabilitation and education.”
Wilkinson adds that Inis has supported ocean conservation causes for over two decades.
“We recognize the need to further our efforts to protect our oceans,” she says. “Just recently, we’ve become plastic neutral through a partnership with
“Since ocean water is our No. 1 ingredient, protecting and conserving marine life is close to our hearts.”
— LISA MARIE PONDER, TRUE OCEAN
“Since ocean water is our No. 1 ingredient, protecting and conserving marine life is close to our hearts,” she says. “There are many great organizations that help keep our oceans clean and conserve marine life. We donate to the Loggerhead Marinelife Center, which leads sea turtle conservation,
rePurpose Global, and we have many more eco-projects in the pipeline that we’re very excited about.”
TIPS FOR SUCCESS
To make the most of the health and beauty category, Sarkissian concludes that seaside retailers should have good
displays to showcase what they have to offer in this category.
“Products perform significantly better when they have a display in the store versus just merchandising a dozen products,” he says. “A display draws attention, and customers feel more confident when a store buys into a line and shows it properly.”
Sterling adds that it’s important to always have something for everyone in the health and beauty category.
“Find your target market, but have a few things for everybody, meaning all price ranges,” she says. “There are still people willing to spend. But also lean into some of the basics. People need their basic items. With some people cutting back, give them a reason to keep coming through the doors as a one-stop shop.”
GALE ABBOTT’S PERSPECTIVE ON
Pet Retail
Stock products customers won’t find at big-box pet outlets.
WPUTTING THE BARK IN THE HARBOR
hen pets pad into Bark Harbor, there’s likely a snapshot in store and always a treat. With an Instagram Reel packed with four-legged family members and a location along a busy walkable thoroughfare, regulars make this shop a daily pit stop.
“We’ve watched so many puppies grow this winter!” remarks Gale Abbott, owner. She and her husband purchased the shop in 2008 from its original owner, Wendy Scott, whose corgis served on the welcoming committee.
Now, the inspiration is Boon, part cairn terrier and long-tailed dachshund. (Mr. Boon prefers relaxing at home vs. work.)
The Abbotts have stayed largely true
Bark Harbor carries a variety of name-dropped products, including mugs, plush and more.
to the original concept of offering boutique pet products spanning from cheeky rain gear to upscale supplies — poop bag holders, leashes, harnesses, collars, bandannas — and a Barkery bakery case of seasonal treats that have been created by a local vendor.
“We have a lot of foot traffic and with word of mouth, it’s repeat-repeat-repeat business.” — GALE ABBOTT
Jewelry, stickers, magnets and ornaments also tempt guests who are prepared to shop for pets and pamper themselves with breed motif products.
The longtime key to success: stock goodies you would never find in a PetSmart.
And of course, deliver four-paw customer service, which includes lots of love in person, in store and on social media as a community-building tool that customers appreciate and share with friends.
STORY BY KRISTEN HAMPSHIRE
PHOTOS: AQUADRO PHOTOGRAPHY
“We have a lot of foot traffic and with word of mouth, it’s repeatrepeat-repeat business,” says Abbott.
LOCATION, LOCATION
The Abbotts previously owned an inn, which cultivated a high client service acumen — greeting guests by name, sharing local news and suggesting places to visit or experience. The same rules apply at Bark Harbor.
“As you can tell, I’m chatty,” Abbott quips, a contagiously energetic person who naturally reels customers into the door and equally pleases their accompanying pets and children.
The reason why the Abbotts purchased Bark Harbor?
“I used to shop here and loved it,” says Abbott plainly. “It was my favorite store, and when I owned the inn, I
used to send people there.”
She sold the inn and was interested in acquiring Bark Harbor. At the time, it was located in a different building that called for significant repairs. “We passed on it,” Abbott says, relating they still considered the possibility.
When the shop relocated to 150 Main Street, the prime spot changed the picture for the Abbotts. “I came in one night, loved the way it was laid out, so we bought it,” she says.
To support the trail of foot traffic at the Bar Harbor pet shop, Abbott says a crew of two to three associates work the floor during a given shift to give full attention to the animals and people browsing around.
The 700-square-foot shop is full of pet products not found at big-box stores.
The footprint is about 700 square feet, “and it’s packed,” she says.
Mindful layout is key.
Walls are fully leveraged and display tables thoughtfully stocked. The size equally informs buying decisions. “I have vendors who tell me, ‘This is a really great product, it will sell,’ but if you come to my shop, tell me where we’ll put it and I’ll buy it,” says Abbott. “I maximize the space.”
Grid walls throughout allow displays to rise to the occasion. There, Abbott can showcase Allen Designs and Pop Clock animal-themed clocks with wagging tails and all. “They catch everyone’s eyes,” she says.
Spinning displays allow guests to
swift and seek out a pet name, motif or color for collars. Troughs brimming with toys encourage the pets to do their own shopping, which is always an open invitation and adds to the basket.
The spinners also work well for holiday ornaments, which are yearround sellers, such as those from Dandy Design featuring dogs in boats in many breeds. “These are unique and she designs them especially for us,” says Abbott.
PAW-FECT PRODUCTS
Returning to a philosophy of carrying items pet box stores do not, Abbott seeks out a mix of American-made national boutique pet brands and prod-
ucts from local purveyors. Novelty and cuteness are purchasing guidestones.
Local Raccoon Cove Creations supplies themed doggy coats and rain jackets. Anything lobster sells fast. Raccoon Cove Creations also provides poop bag holders, “and we do really well with the line,” says Abbott of its maker Joyce Lachance.
Jax & Bones toys “fly out of here,” says Abbott of the squeaky plush sports balls, nautical rope dog toys shaped as helms or, of course, vibrant red lobster rope toys. Tall Tails pet products also move quickly.
Bark Harbor has its own name-drop line of mugs, plushy bone-shaped playthings, collars and hats, as well.
Add to the mix three sizes of Acadia Antlers long-lasting all-natural dog chews in various shapes made from shed moose antlers for dogs 20 to 70 pounds. If it sounds gross, see what your dog thinks. (You’ll be going home with at least one.)
“We have some mugs that are pet heads, and at first I thought they were creepy, but we sell a lot,” jokes Abbott. There’s the Van Growl Starry Night mug modeled after Van Gogh’s work and Paw Palettes mugs with similar themes. Both brands of mugs exude an artisan touch.
Abbott adds, “The Barkery Case is intense,” indicating a big-time supply
There’s no shortage of plush toys at Bark Harbor, and merchandise featuring vibrant red lobsters is never out of style.
People love spoiling their pets at the Barkery Case at Bark Harbor, which is overflowing with mouth-watering pet treats created by local vendors.
and demand situation. “People ask us, ‘Which ones do the dogs like best?’ and we have so many choices. They ask, ‘Are these good for dogs?’ and we assure them that is the case.”
For feline families, there are options. Creative catnip by local Winter Wind Designs out of East Lamoine, Maine, offers a range of products, including organic catnip beds.
“The animals that come in, they know us and we know them — I can’t think of a better business.” — GALE ABBOTT
Preppy Puppy Bakery out of West Wareham, Massachusetts, is a main supplier, in general. “They are friends now,” says Abbott, essentially communicating the camaraderie of pet owners who appreciate meeting and greeting at Bark Harbor.
Now, what about the feline families?
While nearly 45% of U.S. households own dogs, 29% own cats and they love spoiling the felines, too. Abbott accommodates.
Bark Harbor is a staple, local dropspot and destination for tourists.
The Bar Harbor retailer also honors local causes. Abbott is sure to donate to local causes by the Society for the Prevention of Cruelty to Animals (SPCA) and The Ark Shelter for Pets in Cherryfield, Maine.
Abbott concludes, “The animals that come in, they know us and we know them — I can’t think of a better business.”
Most Popular Dog Names of 2024
MALE
• Max
• Charlie
• Cooper
• Teddy
• Milo
• Bailey
• Rex
• Theo
• Maverick
• Louie
FEMALE
• Luna
• Bailey
• Rosie
• Sadie
• Lola
• Lily
• Poppy
• Sophie
• Pepper
• Chloe
LYNN SMALL’S PERSPECTIVE ON Pet Retail
Give managers ownership over helping select products, and maintain a lively environment that pleases all people and pets.
FauxPaws
SOUTHCAROLINA &FLORIDA
SFUN VIBES FOR THE FOUR-LEGGED
hopkeepers don’t normally kiss their customers, but Faux Paws Owner Lynn Small often finds herself smooching some of the furry guests who step in her stores’ doors. The retailer invites and encourages pooch guests to trot into its locations across the South and dive nose first into welcoming displays designed for toy test runs.
Small owns Faux Paws with her husband, Marc, and the venture initially started with the flagship St. Augustine, Florida, store. “I was a tour guide in St. Augustine for fourth graders who took field trips here to learn about the history of our state,” she says.
One summer day, she and Marc were on a walk and spotted a gift shop that sold porcelain dog figurines — memorial keep-
A basket full of fashion-forward dog toys entice pets that come into Faux Paws.
sakes to commemorate the loss of a pet. “We bought the shop as a fun thing for my mother-in-law and I to do,” says Small.
But the sob stories were depressing. Customers entered with dear memories and sunken expressions. “We said, ‘Let’s turn this into something that celebrates your dog instead,’” says Small.
So they did, and the concept took off immediately — especially when the Smalls relocated to a cozy Spanish house with a fireplace on the main drag. “Immediately, sales blew up,” she says.
Following this success, Faux Paws expanded to North Myrtle Beach and Charleston, South Carolina. Most recently, the retailer expanded to Old Town Kissimmee, Florida.
While St. Augustine location remains the flagship store with high sales, the Barefoot Landing Faux Paws in North Myrtle Beach is a “signature store” for the retailer. Small explains that she enlisted in a visual merchandiser and designer to create a brand look and feel at the North Myrtle Beach store that they could carry to other locations.
STORY BY KRISTEN HAMPSHIRE
PHOTOS: MICHELE COLEMAN
With its Caribbean color palette and surf vibe, the store is outfitted to appeal to the four-legged guests and their owners. “We didn’t want any cutesy dog decorations,” Small says.
She adds, “It’s a person store.”
COME AS YOU ARE
Setting the tone for a coastal pup hotspot, Small and the team carefully curate products and apparel to offer fun items that beg for a purchase. For instance, Haute Diggity Dog’s parody plushies include plays off of everyday brands like White Claw seltzers. “You can buy a six-pack of ‘White Paw,’ and the dog can pull the toys out of the carton,” relates Small.
She encourages managers at Faux Paws stores to listen to customers and
“We give a lot of autonomy to our managers. They’re hearing from the customers, so they can make those orders.” — LYNN SMALL
ask for suggestions. “We had one guest say, ‘You have to get Fluff and Tuff,’ and now those are a top-selling toy,” she says of the tropical motifs, “anything crab” and seahorses.
“We give a lot of autonomy to our managers,” says Small. “They’re hearing from the customers, so they can make those orders.”
To facilitate idea sharing among locations, an ongoing group text chain focused on cool new products keeps the team informed. “They’ll text what they find to other stores so they can
try it, too,” Small says. “One manager found huge, fluffy ears of corn. It was so bizarre! But they are selling great. Another found a three-foot-tall Big Foot and they are having so much fun with it!”
Pups can’t resist this colorful display full of unique dog treats.
Small works hard to create a fun-loving environment for managers, employees and guests. This includes an unconditional return policy. “There shouldn’t need to be any heated discussions — just let it go,” she says. “If employees are having fun and not stressed, the customers have good vibes, too.”
Small takes a no-rules approach to
welcoming guests. “The biggest thing is to greet every person and pet,” she says. “You can come in with your drink, you can eat, you can spill a drink and we’re not going to sweat the small stuff.”
Additionally, with the Barefoot Landing store and now all the others following the rebrand, Small emphasizes a shopping experience that appeals to all the senses. T-shirts, doggy ban-
danas and all other apparel that arrive wrapped are freed from packaging so customers can touch and feel their softness before making a purchase.
Managers selected scented oils to slip into diffusers in the stores. “It smells really fresh because usually when you go into a pet store, you smell dog food,” says Small.
The Old Town Kissimmee shop scent by Aroma Retail smells the same as Disney’s Grand Floridian Resort & Spa, or the scent is swapped to the same one that wafts into the lobby and hallways at a Margaritaville Resort.
Meanwhile, props such as a repainted old rowboat serve as vessels for plush dog toys, inviting four-legged guests to dive in. Displays are designated for product categories, such as a treat center, spinners stocked with
Faux Paws has plenty of merchandise that appeals to dog lovers, such as sox and tumblers.
leashes and collars, modules for toys and wall shelving for folded apparel.
“Everything is out on the floor and we generally don’t keep back stock,” says Small.
MEMORABLE MERCHANDISE
Faux Paws maintains a wide variety of merchandise, mostly selected from small suppliers and mom-and-pop shops such as FunDog Bandanas out of Wisconsin.
“They are the nicest people and we just love their products,” Small says.
Pets First attract sports-loving dog owners, while those preferring a matchy-matchy look can pick up a Hawaiian shirt for themselves and their dogs produced by Hawaii-based RJC.
“The bar has to look full,” says Small of a treat section and displays that showcase “humanized” plush dog toys such as Barkweiser and Grrrona beer bottles, or Dirty Muttini and Dog Nog stuffies, all by Haute Diggity Dog.
Most of the buying stems from Global Pet Expo in Orlando, Florida. Small notes that her management team also keeps an eye on the market for fresh product opportunities along with gathering ideas from customer suggestions at the different storefronts.
“Customers are family when they come into the store — that’s what it’s all about.” — LYNN SMALL
Leashes and collars by Yellow Dog and BuckleDown are popular picks, particularly in tropical designs or with crab, seahorse and other nautical motifs. Collars bearing dog names appeal to customers, and Small is careful to maintain a wide selection and make sure none of the names are out of stock. “You can’t predict what dog will come in. When a name is running low, we order,” she explains.
NFL-licensed football jerseys by
As the Faux Paws brand expands, entrusting a team of managers with agency over some buying decisions is very important, says Small.
She adds, “Customers are family when they come into the store — that’s what it’s all about. We have a good time, and that is definitely working!”
Merchandise at Faux Paws also has a nautical twist to connect to their beachy locations.
KAREN KOMISAR’S PERSPECTIVE ON
Pet Retail
A well-organized shop with red-carpet enticers like seating and treats outdoors encourages guests and regulars to visit and enjoy good company.
SeaDogPetBoutique
Annapolis,MD
TALL PAWS ON DECK
he first dog to enter Sea Dog Pet Boutique for the day earns a mugshot on the shop’s Instagram page, which inevitably ushers in loads of likes and loves from followers who learn about the coastal pet hub by walking by or from afar.
“People really seem to like the fact that their dog is going to be famous,” quips owner Karen Komisar, who had dreamed of opening a doggy bakery or pet boutique while working a full-time career in health care for 30 years.
On weekends, every dog that walks in is highlighted on the store’s Instagram Reel — and Komisar loves when she can snap a shot of the pooches or kitties posing in the bandanas for sale. Occasionally, Maryland
Slat wall holds just about any collar or leash pet owners might want at Sea Dog Pet Boutique.
Gov. Wes Moore and his wife will walk by with their puppy Tucker Balti Moore and pick up some treats.
“The best part is having fun with all the dogs that come in and hearing how they were adopted,” says Komisar, relating how U.S. military returning from overseas stop in since the
“We’ve had customers who brought their dogs back home with them from Afghanistan because they came across a dog that needed help and ended up adopting it.” — KAREN KOMISAR
store is by the United States Naval Academy. “We’ve had customers who brought their dogs back home with them from Afghanistan because they came across a dog that needed help and ended up adopting it.”
Other regulars who paw through the store include Charlie the Goldendoodle, Ella the Bernedoodle, Raven the Frenchie
STORY BY KRISTEN HAMPSHIRE
PHOTOS: KELLY ROBINSON
and Horatio the Chow-Chow. “We have chairs in front of our door and a table with treats, a bowl of water for local dogs, and the really good treats are inside,” says Komisar.
The dogs already know.
“It is part of many customers’ routine to stop in, say hello and grab a treat,” she says.
ANIMAL HOUSE
Komisar is a lifelong animal lover, sharing a resume of pet ownership that started with a pooch her mom adopted when she was an infant to memories of begging her parents to get a Great Dane. “I was a little obsessed with dogs,” she jokes, adding rescues, Golden Retrievers, and Irish Setters to the list of family dogs, along with pets like hamsters.
After her now grown children were born, they adopted a cat and kept geckos, a snake and fish, along with dogs, of course. Currently, the Sea Dog Pet Boutique “animal house” includes rescue dogs Colby, Bentley and Oshie along with a newly adopted cat, Ted.
So, what to do with all this pet passion?
Sea Dog Pet Boutique was just the answer and has been open since March 2022. After keeping watch on available shop space for several years, a Main Street location became available and Komisar jumped on it.
The timing was perfect.
“There had been another pet boutique in Annapolis that was there for 18 years and it moved before COVID, so there was an emptiness of not having that anymore,” relates Komisar. “The community was very welcoming and right away, I met so many nice customers who have become friends.”
The goal when opening was to carefully curate products, she says.
“I try to go small batch, and I have a couple of local artisans’ products I carry,” she says, calling out Banjo’s Bows and Sweet Piggy Baking Co. that offers treats and frozen yogurt push-pops.
Like other coastal pet shops, Komisar focuses on carrying products people can’t find in big-box stores and she centers on Made-in-the-U.S.A. items such as collars and leashes by Puddle Jumper Pups, Up Country, Preston and the Belted Cow.
Komisar also supports military-
A boozecruise boat stuffed with plush from Haute Diggity Dog is a focal point in the store.
owned businesses including Rope Hounds based in Arkansas, an adventure line with harnesses, leashes and life jackets for all breed sizes.
The biggest seller is the Animated Crab Dog Toy by Tall Tails. “Because we are on the Chesapeake Bay, everyone wants something Maryland to take home, so that has been a really big hit for us,” she says.
Another line the shop offers is Spunky Pup, which produces toys made 100% from recycled plastic bottles. Motifs are ocean-themed such as crabs, turtles and seahorses.
Fun slow feeders from Soda Pup offer an engaging mealtime experience for pets that tend to wolf down their food and benefit from a maze to navigate while they chomp.
For visitors traveling with pets or boaters who forgot their chow back home, Komisar stocks smaller bags of pet food.
And honoring the militarycentric locale and the many active duty and veteran customers who visit the shop, Komisar carries HuggleHound mascots including U.S. Naval Academy Bill the Goat, a U.S. Military Academy Army mule and U.S. Air Force Academy gryfalcon — all durable corduroy toys with knotted limbs for chewing.
Shoppers peruse Sea Dog Pet Boutique year-round, with an influx of guests in summer during boating season. The holidays are also huge, Komisar says. The Annapolis Chamber of Commerce hosts two Midnight Madness events around the holidays, and one 11th hour event on Thursdays
Sea Dog Pet Boutique stocks a variety of goods that appeal to pet lovers, from hamburger dog toy plush to dog-themed coffee mugs and home decor.
in December. “We serve prosecco and cookies for customers and treats for the dogs,” she says. “It’s a huge series of events and definitely our busiest time.”
TIDY UP
Komisar is a stickler for organized displays. An extensive slat wall holds all collars and leashes, organized by pattern and size. “It’s very easy for people to look for the pattern they prefer and find the correct size,” she says.
Plenty of open floor space allows people to mingle and for pups to do their thing “without feeling like you’re on top of each other,” says Komisar. She recalls a conversation with another local shop owner before she opened Sea Dog. He advised her to avoid too many tables.
The tables Komisar does include for displays are themed, such as a picnic motif with a grill housing hamburger chew toys and baskets of hot dog chewies, along with watermelon and the ever-popular crab.
Another tiered table features only bandanas with plush tucked underneath in a grabbable spot for fourlegged guests. A “cat cove” corner holds treats, harnesses, collars and myriad feline goodies.
There’s a “human section” of the store, too, with artisan cards, mugs and pet-themed decor by Rustic Marlin.
Sea Dog is also a platform for giving back. Komisar volunteered with Animal Advocates of Howard County for over a decade. Also, a claw machine in the store costs $1 per chance to grab a pet toy. All proceeds support nonprofit animal rescue groups.
Komisar adds that the people, pets and opportunities to give back are the most rewarding parts of the business. She says, “I have met so many nice customers who are passionate about dogs and pets.”
SAVETHEDATE
FEB. 11-12, 2025
Coastal Connections Conference
SEPTEMBER
Sept. 5-7
Surf Expo Orlando, Florida www.surfexpo.com
Sept. 6-8
Norton’s Gatlinburg Apparel, Jewelry & Gift Show Gatlinburg, Tennessee www.nortonshows.com
Sept. 10-11
New England Made Giftware & Specialty Food Shows Boxborough, Massachusetts www.nemadeshows.com
Shoppe Object High Point, North Carolina www.shoppeobject.com
SAVETHEDATE
NOVEMBER
Nov. 5-7
International Gift Exposition in the Smokies
Sevierville, Tennessee www.iges.us
Nov. 6-8
Las Vegas Market – Fall Sample Sale Las Vegas www.lasvegasmarket.com
Nov. 6-9
International Gift Exposition in the Smokies
Pigeon Forge, Tennessee www.iges.us
Nov. 6-9
Smoky Mountain Gift Show
Gatlinburg, Tennessee www.smokymtngiftshow.com
Nov. 13-15
Ocean City Resort Gift Expo Ocean City, Maryland www.oceancitygiftshow.com
DECEMBER
Dec. 8-11
Grand Strand Gift & Resort Merchandise Show
Myrtle Beach, South Carolina grandstrandgiftshow.com
Summer
Atlanta Market
sparks optimism in gift and home industries
Atlanta Market ignited confidence among buyers and exhibitors as over 6,000 brands offered unparalleled opportunities for expanded product exploration, setting the stage for a promising 2025. Attendees also benefited from a robust schedule of educational sessions and social events that fostered vital industry connections at the July 16-22 market at AmericasMart Atlanta.
“Despite current economic challenges, positive results from Atlanta Market’s Summer 2024 edition provided a symbol of promise for year-end as well as early 2025,” said Jon Pertchik, ANDMORE CEO. “Atlanta buzzed with contagious energy and optimism throughout the event, with buyers from every corner of the nation and around the globe in attendance.”
Atlanta Market welcomed a diverse cross-section of buyers, including attendees from all 50 states and nearly 50 countries. ANDMORE said this market saw a significant increase in apparel buyers, up 8% compared with last summer.
With some 70 updates to the 1,000-plus gift and home showrooms across the AmericasMart Atlanta campus, cross-category sourcing was abundant this July. Exhibitors reported a renewed sense of community at the Summer 2024 edition. Atlanta Market participants also remained optimistic for a robust rebound.
“Inflation, higher costs and political uncertainty are squeezing disposable income, affecting our industry’s discretionary spending,” said Randy Eller, president of Eller Enterprises. “Nevertheless, retailers who are weathering the economic challenges are actively engaging in markets, resulting in steady traffic and strong performance across multiple product lines.”
ANDMORE concluded that it’s optimistic for Winter 2025 Atlanta Market, which runs Jan. 14-20, 2025, at AmericasMart Atlanta.
Great Lakes Boutique & Gift Show gains momentum
The Great Lakes Boutique & Gift Show is gaining momentum among buyers and vendors alike. As of late summer, Great Lakes Promotions’ new buying event sold out of the initial exhibitor space it had to offer at the Kalamazoo Convention Center in Kalamazoo, Michigan.
“All 100 exhibitor booths were booked, and the show is moving to the main expo hall, adding another 20 exhibitor booths, which are filling fast,” explains Eric Howard, owner and event manager with Great Lakes Promotions.
Howard says the company’s strong marketing campaigns helped to increase the show’s brand nationally. The Great Lakes Boutique & Gift Show will feature a large selection of merchandise, including gift lines, souvenirs, apparel, bath & body, home decor, gourmet foods, jewelry, books, stationery and more.
The new show debuts Feb. 25-27, 2025, at the Kalamazoo Convention Center. Registration and more information is available at www.greatlakesgiftshow.com.
Summer Edition of Las Vegas Market highlights industry resilience
Buyers and sellers at the recent Las Vegas Market expressed optimism for post-election recovery, despite economic challenges facing the home furnishings and gift industries. The Summer 2024 edition of Las Vegas Market ran July 28–Aug. 1 at World Market Center Las Vegas.
“The summer shows, including Las Vegas Market, have been a remarkable demonstration of the industry’s adaptability and resilience,” said Jon Pertchik, ANDMORE CEO.
With 30% of the total attendees being first-time visitors to Las Vegas Market, the event helped showrooms and exhibitors to meet new buyers and open new accounts.
A consistent refrain among gift industry thought-leaders was the role of market participation in today’s business climate.
“Even during challenging times, market remains our most effective marketing tool,” said Jacob Gerson, executive vice president and chief revenue officer of The Gerson Companies.
ANDMORE said there is also renewed energy for Winter 2025 Las Vegas Market, which runs Jan. 26-30 at World Market Center Las Vegas.
Atlanta Apparel connects both buyers and sellers for quick
order writing
The August edition of Atlanta Apparel closed with reports of solid business and strong holiday and immediate order writing across young contemporary and contemporary categories throughout the four-day market, July 30–Aug. 2 at AmericasMart Atlanta.
“August is one of the most important markets. It allows retailers to close out their end-of-year orders, restock current needs and prepare for upcoming holiday and resort needs,” said Caron Stover, ANDMORE senior vice president of apparel.
The show presented nearly 3,300 brands across showrooms and temporary exhibits on 11 separate floors in Building 3.
The next Atlanta Apparel market runs Oct. 15-18 at AmericasMart Atlanta.
Dallas Market Center announces changes for Temps at Total Home & Gift Market
Following record-setting markets showcasing more temporary exhibitors than in a decade, Dallas Market Center has announced the evolution of the Temps at Total Home & Gift Market for its January 2025 event. The reimagined show will offer more space for growth categories.
For the upcoming event, the World Trade Center 11th floor will be the new destination for order writing Apparel, Jewelry and Fashion Accessories. The 11th floor also debuts top-end fashion and accessories lines in the show’s new collection, BOUTIQUE. Dallas Market Center says this floor will unite top brands of trending merchandise.
The Trade Mart 1 Pavilion will also expand its number of temporary booths and will be exclusively a juried collection of exhibitors in fine gifts, home accents and tabletop. The floorplan also has been redesigned to provide more aisleway exposure and heightened traffic flow.
The Temps at Total Home & Gift Market will take place Jan. 8-11, 2025, at Dallas Market Center.
On our radar
Looking for something new to offer? Here are some fresh ideas.
1. True Ocean: Pocket-sized body spray and pillow mist, www.mytrueocean.com; 2. Bamboo Trading Company: Sea turtle Club Bag, www.bambootradingcompany.com; 3. Slippery Elm: The Dunes soy candle, www.slipelm.com; 4. Ocean Jewelry: Ocean Jewelry Enamel Collection necklace, www.oceanjewelrystore.com; 5. Lighthouse Keeper’s: Sweet Habanero Cranberry Salsa, www.lighthousekeeperspantry.com; 6. Punchkins: “Happy as a Clam” bag charm, www.punchkins.com; 7. Jilzarah: Santorini Blue jewelry collection bracelet, wholesale.jilzarah.com; 8. Butler Hill: Popham Beach bracelet with silver whale design, www.butlerhillandco.com; 9. Beaver Dam Woodworks: Boat bar table with swivel stools, www.beaverdamwoodworks.com.
Have a product you would like featured? Send a high-res image and description to: katie@breakwallpublishing.com
Keeping inventory looking fresh is essential for attracting and retaining customers.
5
Seasonal decorations. Update your displays with seasonal decorations and themed props to create a festive atmosphere and capitalize on seasonal trends and holidays.
6
Interactive displays. Incorporate interactive elements such as touchscreens, product demonstrations, samples or interactive signage to provide an immersive shopping experience.
BOOST SALES WITH FRESH INVENTORY
Keeping inventory looking fresh is essential for attracting and retaining customers, as it creates a visually appealing and dynamic shopping experience. Here are my top 10 strategies to achieve this in your store.
1
Regular merchandising updates. Rotate your inventory frequently to showcase new arrivals, seasonal items or trending products. This keeps displays visually interesting. I recommend doing this monthly at the very minimum.
2Apply visual merchandising. Use visual merchandising techniques such as color blocking, theme-based displays and focal points to create eye-catching displays.
3
Highlight bestsellers. Identify your bestselling and highest margin products. These products should be prominently featured in your displays.
4
Match promotions. Make sure your in-store and online merchandising match any promotions you’re doing in your marketing. Highlighting a new arrival in an email? Display it prominently in the store so it’s easy to find.
7
Customer feedback. Listen to customer feedback and pay attention to which products or displays resonate most with them. Use this information to make your merchandising decisions.
8
Regular maintenance. Keep your displays clean, organized and well maintained.
9
Cross-merchandising. Pair complementary products together or group items by theme. This increases the likelihood of impulse purchases.
10
Staff training. Train your staff to regularly assess inventory levels, identify slow-moving items and suggest merchandising updates or promotions.
With these strategies, you can ensure that your inventory remains visually appealing, ultimately enhancing the shopping experience.
CATHY DONOVAN WAGNER guides retailers to grow their sales so they can pay themselves and their staff. Watch how here: www.retailmavens.com/increasesales.
Inis the Energy of the Sea — www.inis.com ....................... 47 Island Pearl Traders — www.islandpearltraders.com ...... 11 Jackie Gallagher Designs www.jackiegallagherdesigns.com ....................................41 JD Yeatts/Chesapeake Bay — www.jdyeatts.com............. 65
— www.wholesale.jilzarah.com 21
K. Coastal — www.josephk.com .............................. 34
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Winner: Loggerhead Marinelife Center
Location: Juno Beach, Florida
Vice President of Retail: Kate Fratalia
STORY BY KRISTEN HAMPSHIRE
SEA TURTLE SAVERS
Loggerhead Marinelife Center in Juno Beach, Florida, rehabilitates more than 100 sea turtles every year, and tourists enjoy coming to the center to see the rescue efforts and animals in action. In late June, the rescue center was honored as the country’s No. 1 free attraction by USA Today’s 10 Best Readers’ Choice Awards.
“People can experience these magnificent animals being cared for with the hopes of releasing them back
without having to pay admission, visitors can purchase gifts and souvenirs that support the center at the gift shop, which filters all its proceeds back into vital programming.
ALL IN
The 2,500-square-foot store is integral to funding the rescue center’s main initiatives. “Customers truly feel that they are making a difference here,” Fratalia says.
The shop follows a key mission: Choice matters. All of the shop’s prod-
“People can experience these magnificent animals being cared for with the hopes of releasing them back into their ocean home, healthy.” — KATE FRATALIA
into their ocean home healthy,” says Kate Fratalia, vice president of retail at Loggerhead Marinelife Center.
And while they’re there, learning about the at-risk Cheloniidae who are sick, injured or otherwise struggling to survive in their natural habitat
SPONSORED BY:
ucts are made in the USA, fabricated with a reduced-waste mindset and sourced responsibly.
CHOICE MATTERS
Every item in the shops aligns with the center’s cause in some way. For
example turtle Silipint silicone pint cups are BPA-free, reusable single-use plastic alternatives for hot or cold drinks. An Everglades Decomposition notebook is made from 100% post-consumer-waste recycled paper and printed with soy ink.
Inis health and beauty products in stock are never tested on animals. A sea turtle Soap Lift made from cornbased bioplastic is REACH (Registration, Evaluation, Authorisation and Restriction of Chemicals) compliant and wrapped in recycled craft paper. Plus, it helps soap last longer rather than sticking to the countertop.
Every guest is ultimately a partner to Loggerhead Marlinelife Center because their support helps advance the center’s mission. Some 350 volunteers also contribute to the operational success.
Fratalia says, “We are proud of what we do and that we can share our mission with the help of our partners, visitors and volunteers.”
Awards recognize retail stores in our industry that are making a difference through charitable donations and efforts. Is your store worthy of an award? We’d love to hear from you! Complete an entry form at www.seasideretailer.com/starfish-award
