Your CRM is not an alternative to competitive products but what it is a differentiator which can help give you the edge that you cant get with pricing and products. Happy customers who feel they are getting superior customer service will return regardless of price and product competitiveness.
When you put your customers first and build healthy relationships with your customers you not only get their loyalty you get the spin offs from referrals. The higher the quality of that relationship the better for your business long term.
