Seb Duncan Art Direction and Copywriting

Page 1

Chevrolet


Chevrolet corporate spies

Two hapless spies are sent from Japan to the Middle East to research the competition... Won at Dubai Lynx Awards for Integrated and also received a Grand Prix for Leo Burnett Group

o nly s e y e r u o y r o F t the Dubai ed you to visi ne I u, am Os d Hirosh i an e 20th of om 16th to th fr ns ru h ic Motor Show, wh of its kind es t motor show gg bi e th Ă—s It Decem ber. ve all of evrolet will ha Ch d an , st Ea in the Middle u to find out lay. I need yo sp di on s le ic their veh ted on l the cars prin al t ou ab le ib ss as much as po passes to supplied gues t ve ha I d an the right, in side. help you get motor action s at the tr at r he ot of There is a lot T DISTRACTED. show. DO NOT GE so put it in self destruct T NO ll wi e ag Th is mess ed. you've finish the bin when

Volt

Camaro

S

U

OS

AM

A ALCC L ES AR S EA S

SS EA E C AR C A LL A

HI RO S

HI

Kensh in.

Cruze

Stingray Malibu

Cars you must see

Spark


TVCs (QuickTime files available upon request)





Graphical elements

hiroshiandosamu.com

FIVE STAR SAFETY RATING ACROSS 13 MODELS

LOW COST OF OWNERSHIP

LOW COST OF OWNERSHIP

QUALITY TESTED TO WITHSTAND THE HEAT OF THE MIDDLE EAST

QUALITY TESTED TO WITHSTAND THE HEAT OF THE MIDDLE EAST REGION-WIDE 24/7 ROADSIDE ASSISTANCE AND WARRANTY COVERAGE

QUALITY TESTED TO WITHSTAND THE HEAT OF THE MIDDLE EAST

REGION-WIDE 24/7 ROADSIDE ASSISTANCE AND WARRANTY COVERAGE

FIVE STAR SAFETY RATING ACROSS 13 MODELS

QUALITY TESTED TO WITHSTAND THE HEAT OF THE MIDDLE EAST

FIVE STAR SAFETY RATING ACROSS 13 MODELS

LOW COST OF OWNERSHIP

REGION-WIDE 24/7 ROADSIDE ASSISTANCE AND WARRANTY COVERAGE

REGION-WIDE 24/7 ROADSIDE ASSISTANCE AND WARRANTY COVERAGE

FIVE STAR SAFETY RATING ACROSS 13 MODELS LOW COST OF OWNERSHIP


Press and print

EVERY CHEVROLET COMES WITH REGIONAL WARRANTY AND REGIONAL ROADSIDE ASSISTANCE

IT’S JUST TOO GOOD TO BE TRUE

IT LOOKS LIKE YOU COULD DO WITH SOME FASHION ASSISTANCE

CHEVROLETS COST LESS THAN OUR CARS DO

Chevrolet has nine models with 8L/100km (or better) fuel efficiency; our leading competitor has only six. With better fuel economy, more affordable replacement parts, strong resale value and so many features as standard, the Aveo5, like all Chevrolets, costs less to own than you-know-who. Visit hiroshiandosamu.com to find out more.

No down payment Low interest rate 1 hour approval Free registration and insurance Great trade-in value

LOWER COST OF OWNERSHIP THAN YOU-KNOW-WHO QUALITY AND HEAT-TESTED IN THE MIDDLE EAST MORE 5-STAR SAFETY RATINGS THAN ANY OTHER MANUFACTURER REGION-WIDE 24/7 ROADSIDE ASSISTANCE AND WARRANTY COVERAGE

When you buy a Chevrolet Tahoe, or any Chevrolet, you’ll receive region-wide 24/7 roadside assistance and a region-wide warranty that covers you in 10 different countries around the Middle East. Visit hiroshiandosamu.com to find out more. For more information, please call: +971 4 429 0350

For more information, please call: +971 4 429 0350

Sitra, Tel: 1745 7211 Fleet Sales and Leasing, Tel: 1745 7186

No down payment Low interest rate 1 hour approval Free registration and insurance Great trade-in value

REGION-WIDE 24/7 ROADSIDE ASSISTANCE AND WARRANTY COVERAGE QUALITY AND HEAT-TESTED IN THE MIDDLE EAST MORE 5-STAR SAFETY RATINGS THAN ANY OTHER MANUFACTURER LOWER COST OF OWNERSHIP THAN YOU-KNOW-WHO

Sitra, Tel: 1745 7211 Fleet Sales and Leasing, Tel: 1745 7186


EVERY CHEVROLET COMES WITH REGIONAL WARRANTY AND REGIONAL ROADSIDE ASSISTANCE

EVERY CHEVROLET IS QUALITY AND HEAT-TESTED FOR THE MIDDLE EAST I WISH SOMEBODY HAD HEAT-TESTED US FOR THE MIDDLE EAST

IT LOOKS LIKE YOU COULD DO WITH SOME FASHION ASSISTANCE

QUALITY AND HEAT-TESTED IN THE MIDDLE EAST

REGION-WIDE 24/7 ROADSIDE ASSISTANCE AND WARRANTY COVERAGE

MORE 5-STAR SAFETY RATINGS THAN ANY OTHER MANUFACTURER

QUALITY AND HEAT-TESTED IN THE MIDDLE EAST

LOWER COST OF OWNERSHIP THAN YOU-KNOW-WHO

MORE 5-STAR SAFETY RATINGS THAN ANY OTHER MANUFACTURER

REGION-WIDE 24/7 ROADSIDE ASSISTANCE AND WARRANTY COVERAGE

All Chevrolets, including the Chevrolet Caprice, are engineered and quality-tested for durability and reliability, to ensure they can handle the heat of the Middle East. Visit hiroshiandosamu.com to find out more.

Buy a Chevrolet and enjoy the following benefits: • Golden Bonus of up to QR 25,000 • 3 year service package • Guaranteed buyback after 3 years* *Terms and conditions apply.

Opening hours: Saturday-Thursday: 08:00-22:00 Friday: 16:00-20:00

Main Showroom: 446 6866 Landmark Showroom: 478 1916 Aftersale Service: 463 8888 www.jaidah.com.qa

LOWER COST OF OWNERSHIP THAN YOU-KNOW-WHO

When you buy a Chevrolet Tahoe, or any Chevrolet, you’ll receive region-wide 24/7 roadside assistance and a regionwide warranty that covers you in 10 different countries around the Middle East. Visit hiroshiandosamu.com to find out more.

Buy a Chevrolet and enjoy the following benefits: • Golden Bonus of up to QR 25,000 • 3 year service package • Guaranteed buyback after 3 years* *Terms and conditions apply.

Opening hours: Saturday-Thursday: 08:00-22:00 Friday: 16:00-20:00

Main Showroom: 446 6866 Landmark Showroom: 478 1916 Aftersale Service: 463 8888 www.jaidah.com.qa


EVERY CHEVROLET COMES WITH REGIONAL WARRANTY AND REGIONAL ROADSIDE ASSISTANCE IT LOOKS LIKE YOU COULD DO WITH SOME FASHION ASSISTANCE

When you buy a Chevrolet Tahoe, or any Chevrolet, you’ll receive region-wide 24/7 roadside assistance and a region-wide warranty that covers you in 10 different countries around the Middle East. Visit hiroshiandosamu.com to find out more.

Get up to

REGION-WIDE 24/7 ROADSIDE ASSISTANCE AND WARRANTY COVERAGE

AED Cash Back when you buy any Chevrolet

QUALITY AND HEAT-TESTED IN THE MIDDLE EAST

For more information, please call: 800 4432

Dubai, Sh. Zayed Road, Tel: 04-339 5551 Dubai, Ittihad Road, Tel: 04-266 4848 Ras Al Khaimah, Tel: 07-235 3363 Fleet Sales, Tel: 04-339 5555 ext. 369

Abu Dhabi, Airport Road, Tel: 02-444 8888 Corniche, Tel: 02-681 7781 Al Ain, Tel: 03-722 1555 Fleet Sales, Tel: 02-419 9241

20,000

MORE 5-STAR SAFETY RATINGS THAN ANY OTHER MANUFACTURER LOWER COST OF OWNERSHIP THAN YOU-KNOW-WHO

Sharjah, King Abdul Aziz Road, Tel: 06-533 1777 Fujairah, Mohammed Bin Matar Rd, Madhab Area, Tel: 09-224 4188 Umm Al Quwain, Al Ittihad Road, Tel: 06-767 2008 Ajman, Sh. Rashid Bin Humaid Street, Tel: 06-747 8777 Fleet Sales, Tel: 06-503 7384 Toll-free: 800 LIBERTY (5423789)


Concept only



THE NEW CRUZE LOOKS AMAZING

SO WOULD WE, IF WE WEREN’T DRESSED IN LYCRA

THE NEW 2010 CHEVROLET CRUZE. WELL EQUIPPED FROM SR 53,500 As with all superheroes, watching the Cruze at work is nothing short of breathtaking. With available 17-inch alloy wheels and modern, sporty exterior styling, it looks the part from all angles. Inside, its dual cockpit features a range of stunning two-tone upholstery options. And with features and rear passenger space unmatched by any in its class, the Cruze always wins the day. Call us today on: 800 897 1471

hiroshiandosamu.com


NEVER FEAR, SUPER-OSAMU IS HERE TO SAVE THE DAY

SAVE IT OSAMU, WITH FRONT AND SIDE AIRBAGS, I’M SAFE ENOUGH…

THE NEW 2010 CHEVROLET CRUZE. WELL EQUIPPED FROM SR 53,500 Like all superheroes, the Cruze is on a mission to protect the innocent – and thanks to an unbeatable range of available active and passive safety systems including four airbags, ABS, and the safest way to secure a child seat, the LATCH system (which no other vehicle in its class offers), it’s no wonder the Cruze achieved the highest rating in recent frontal and side-impact crash tests – five stars*. *ANCAP. Call us today on: 800 897 1471

hiroshiandosamu.com


NOW ALL WE NEED ARE POCKETS‌

WOW, YOU CAN START THE ENGINE WITHOUT TAKING THE KEYS OUT OF YOUR POCKET

THE NEW 2010 CHEVROLET CRUZE. WELL EQUIPPED FROM SR 53,500 Like all superheroes, the Cruze comes with an available array of high-tech powers that beats the bad guys every time. Choose from Keyless Ignition*, a USB port for unsurpassed music connectivity, Ultrasonic Rear Parking Assist for complete confidence in the car park, and a 1.8L engine with the only standard six-speed automatic transmission in its class for all the power you need. *Keyless Ignition available early 2010. Call us today on: 800 897 1471

hiroshiandosamu.com


Web






Banners





Social media(27,000 fans!!!!)


Web follow up 1to1

(Personalized letters sent out with t-shirt prizes)

Greetings, Abdullah Kassas! Here is your limited edition T-shirt. Congratulations! Wear it often. Thank you for following our adventures in the Middle East. Your help brings us closer to understanding what makes Chevrolet cars more popular than ours. If you are not already an undercover agent, your skills would be very helpful to us. Please visit our website to become one of our valuable Middle East spies. Complete your assignments and you could win our 2010 Chevrolet Camaro. And please keep checking back on our Facebook page, as we would like to give away more things as our assignment unfolds. Remember: Beginning is easy. Continuing is hard. Farewell, friend. Hiroshi & Osamu

hiroshiandosamu.com

Greetings, Alec Makhoul! Here is your limited edition T-shirt. Congratulations! Wear it often. Thank you for following our adventures in the Middle East. Your help brings us closer to understanding what makes Chevrolet cars more popular than ours. If you are not already an undercover agent, your skills would be very helpful to us. Please visit our website to become one of our valuable Middle East spies. Complete your assignments and you could win our 2010 Chevrolet Camaro. And please keep checking back on our Facebook page, as we would like to give away more things as our assignment unfolds. Remember: Beginning is easy. Continuing is hard. Farewell, friend. Hiroshi & Osamu

hiroshiandosamu.com

Greetings, Jindrich Les! Here is your limited edition T-shirt.

Greetings, Osama Abbas! Here is your limited edition T-shirt.

Greetings, Joseph Zgheib! Here is your limited edition T-shirt.

Congratulations! Wear it often.

Congratulations! Wear it often.

Congratulations! Wear it often.

Thank you for following our adventures in the Middle East. Your help brings us closer to understanding what makes Chevrolet cars more popular than ours.

Thank you for following our adventures in the Middle East. Your help brings us closer to understanding what makes Chevrolet cars more popular than ours.

Thank you for following our adventures in the Middle East. Your help brings us closer to understanding what makes Chevrolet cars more popular than ours.

If you are not already an undercover agent, your skills would be very helpful to us. Please visit our website to become one of our valuable Middle East spies. Complete your assignments and you could win our 2010 Chevrolet Camaro.

If you are not already an undercover agent, your skills would be very helpful to us. Please visit our website to become one of our valuable Middle East spies. Complete your assignments and you could win our 2010 Chevrolet Camaro.

If you are not already an undercover agent, your skills would be very helpful to us. Please visit our website to become one of our valuable Middle East spies. Complete your assignments and you could win our 2010 Chevrolet Camaro.

And please keep checking back on our Facebook page, as we would like to give away more things as our assignment unfolds.

And please keep checking back on our Facebook page, as we would like to give away more things as our assignment unfolds.

And please keep checking back on our Facebook page, as we would like to give away more things as our assignment unfolds.

Remember: Beginning is easy. Continuing is hard.

Remember: Beginning is easy. Continuing is hard.

Remember: Beginning is easy. Continuing is hard.

Farewell, friend.

Farewell, friend.

Farewell, friend.

Hiroshi & Osamu

Hiroshi & Osamu

Hiroshi & Osamu

hiroshiandosamu.com

hiroshiandosamu.com

hiroshiandosamu.com

Greetings, Moustapha Mroueh! Here is your limited edition T-shirt. Congratulations! Wear it often. Thank you for following our adventures in the Middle East. Your help brings us closer to understanding what makes Chevrolet cars more popular than ours. If you are not already an undercover agent, your skills would be very helpful to us. Please visit our website to become one of our valuable Middle East spies. Complete your assignments and you could win our 2010 Chevrolet Camaro. And please keep checking back on our Facebook page, as we would like to give away more things as our assignment unfolds. Remember: Beginning is easy. Continuing is hard. Farewell, friend. Hiroshi & Osamu

hiroshiandosamu.com


Poster giveaways (Distributed at the motorshow)

THE FUTURISTIC CHEVROLET VOLT HAS REALLY BLOWN ME AWAY THAT’S NOT THE ONLY THING IT’S BLOWN AWAY

SPARK


Innovative media/advertorial


in Brief

FACE OFF

Sent by their masters to investigate Chevrolet cars in the Middle East, Hiroshi and Osamu sit down with iQ so we can find out if they are really as funny as they look

1 1 1 1 0

Sand, sushi and Chevrolet

Words SCOTT LANG and MATT ROSS Pictures SUPPLIED

HIROSHI & OSAMU WHAT ARE YOU UP TO AT THE MOMENT?

We’re up to our necks in a bit of a classified mission, which we really can’t talk about in case our boss is reading this. But when we’re not undercover, I’ve been hitting the beach recently, since the weather has cooled down nicely. (One of us has to look good.) I’ve also been spending a lot of time in the Japanese bookstore in the Dubai Mall. They have a better manga collection than I’d ever expect to find outside Japan. I love it.

Marhaba. I’ve been using my spare time to improve my Arabic. I’m putting a lot of time into learning because I really think it’s good to be able to speak to people in their own language. And who knows, one day it might come in handy for a mission.

WHAT’S THE BEST THING ABOUT BEING IN THE UAE?

I really like the weather. Where I’m from in Japan, the winters are very long and very cold, so it’s good to be able to walk around without several layers of clothes all the time. And even better, you’re never far from the beach here. That’s what I’ll miss the most about not being in the UAE, so I guess that must be the best thing for me.

I really admire the Arab culture. The language, the lifestyle, even the incense they burn. It’s all totally different than what I’m used to, which I find really stimulating. And if you ever go to Japan, you’ll see how much of a hurry everyone’s in. People here are much more laid back, which is a nice change.

WHAT’S YOUR FAVOURITE LOCAL FOOD?

I’m a really big fan of shawarma. It’s cheap, filling and really tasty. Perfect. I’m also a big fan of the local seafood. Hammour is my favourite, but I like all of them, to be honest. I love to go to the fish market to see all the fresh fish. It’s great.

It’s not a food, but I like the brunch culture here, because it means I can try so many more things. Kenshin (our boss in Japan) doesn’t pay us as well as we’d like, so for a treat, all-you-can-eat brunches are great. As far as my favourite food, I’m a big fan of burgers and hotdogs. So, not that Arabic.

WHAT’S IT LIKE TO LIVE IN A HOTEL?

If you ever find yourself living in a hotel for months, don’t share a room with someone who snores. It’s very annoying.

It has its ups and downs. It’s a pretty small living space, which we’re used to in Japan, but I usually choose my roommate. On the other hand, the bed is made every day and I don’t have to cook or wash up after myself. So in that way, it’s wonderful.

HOW LONG WILL YOU BE STAYING IN THE MIDDLE EAST?

Until our boss recalls us. The new Chevrolet Cruze and Malibu are causing him to lose a lot of sleep at the moment, so it won’t be anytime soon. But that’s fine, there’s a lot of the Middle East we haven’t seen yet.

Until we complete our mission and Kenshin lets us return home. I’m having a great time here, though. We’ve had a lot of help and support from locals and fellow agents, so the longer we stay, the better, if you ask me. Which you did, actually.

Hiroshi: Lebanon was amazing. The nightclubs in Beirut are world class. Especially the Sky bar. I danced for eight hours straight. Fair point.

What’s been your favourite country so far?

Hiroshi: It’s our boss. I think he secretly gets a kick out of making us dress up. We feel for you.

You’ve been spotted wearing some rather snazzy suits, what’s all that about?

Osamu: Personally, I love it. It gives me a chance to express who I really am inside. If you love suits like that, you deserve to lose a point and think about what you’ve done.

Hiroshi: It’s still better than downtown Tokyo. Over there you’re in traffic so long you start getting parking fines. Points for making us chuckle.

What are you making of the Dubai traffic?

Osamu: It’s a lot better now the Metro is up and running. When all the stations open the traffic should be fine. The Metro continues to impress.

Hiroshi: A new 2010 Camaro. Bumblebee yellow with hockey stripes, and even a little Autobot symbol on the side. Cool, we’ll grant you, but come on.

What’s the coolest car you’ve seen driving around the UAE?

Hiroshi: Yes. It’s not as fast as Tokyo, but you get a much better view. Remember the story of the tortoise and the hare?

Have you ridden the Dubai Metro yet?

0

Hiroshi Hiroshi: My favourite way to kill the time is annoying Osamu. I once put water in his mouth while he was asleep and he almost drowned. We’re pretty sure that’s not funny.

Hiroshi: I miss my boss. He is the best boss in the world. Ha ha ha. Only joking, I hope he doesn’t read this. Everybody reads iQ, you should know that.

0

4

Hiroshi earns kudos for not loving the wacky suits, but is let down by his lack of faith in iQ’s expansive readership.

Osamu: For me the UAE is the best. The people are friendly, the restaurants are great, and the beaches are amazing. Flattery will get you everywhere.

1

Osamu: My boss would kill me, but I really like the new Chevrolet Cruze. This reverse psychology isn’t fooling us.

0

Do you miss anything about home?

Osamu: Japanese game shows. They may be crazy, but they’re also, erm, actually no, they’re just crazy. The joys of YouTube.

Cruze Control

What’s it about? Follow the adventures of Japanese actors Hiroshi and Osamu as they trot the globe trying to find out what makes Cruze the hottest selling Chevrolet car in recent times. Feel the edge of the seat climax as they hop from country to country trying to find the secret of the car’s success. the duo are hired by a cabal of Japanese car manufactures who want to know how Chevrolet is outselling the Japanese cars. the duo integrate themselves as Cruze groupies, start spying on the cars activities. But, the inevitable happens. they fall in love with the car and the rest of the film centres around their dilemma as they dawdle between love and duty. Coming soon at cinemas near you.

The Car that breaks new ground the new Chevrolet Cruze redefines the affordable car by setting new standards for specification, build quality and value. It's also a benchmark for the future of Chevrolet design. the exterior has a style not usually found in affordable cars, proving that looks and value can blend together beautifully. turn heads with 17-inch rims and alloy wheels. For power, take your choice of a manual or six-speed automatic transmission matched to a fuel-efficient 1.6L or 1.8L engine. Safety is also a big priority for the Cruze. anti-lock brakes and air-bags are fitted as standard, and its high-strength steel structure offers all-round protection.

0 Osamu edges out his partner, despite the car plugs, thanks to his love of unique Japanese programming.

advt

0

1

Osamu Osamu: I spend my spare time writing to friends, family and fans. They’re the most important people in my life. Heart-warming.

Sneak Preview Chevrolet Cruze

1

Osamu: Yes, but I was reading a book, and missed my stop. Which gives you the chance to ride it on the way back.

How do you pass the time during all the travel you’ve been doing?

FinAl SCOrES

1

1

5

For–more visit www.hiroshiandosamu.com and Cassius – or at least half of them will beinformation playing at Chi@The Lodge on Thursday, September 24.www.chevroletarabia.com Visit www.cassius.fm for more information on the band. 18

Hiroshi and Osamu are currently investigating the Chevrolet Cruze. Follow their adventures at HiroshiandOsamu.com or facebook.com/HiroshiandOsamu

Whats On 206X270.indd 1

So what brings you to the Middle East?

0

Currently taking time off from their current top-secret assignment, we catch up with Hiroshi and Osamu, the lovable Japanese spies who’ve been sent here by a leading Japanese automaker to find out more about Chevrolet in the Middle East. How are they enjoying life in the UAE?

Osamu: Our boss sent us over here to spy on Chevrolet. I was quite scared at first, but now I love it. As plugs go, it’s a subtle one.

Hiroshi: If I told you that I would have to kill you. Ha ha ha. It’s OK, you can relax, I’m only joking. We’re going to give you a point, if only because you avoided shameless plugging.

11/25/09 4:19:40 PM

STAR CAST

RELEASE DATE

Hiroshi, Osamu and Chevrolet Cruze

2010


Child Safety

IN A CAR CRASH, OBJECTS ARE PROPELLED AT UP TO 100 KM/H. MAKE SURE YOUR CHILD ISN’T ONE OF THEM. If your child doesn’t travel in a child seat, you’re risking their life every time you drive. Throughout October Chevrolet will be installing complimentary child seats in every new family car. We’ll also be donating 1500 child seats to hospitals until December, and will continue to donate them during 2011. If you’d like to learn more, you can visit your Chevrolet dealership for free information about choosing installing and using a child seat. Come in and see us. It could save your child’s life.

CHEVROLET CHILD SEATS FOR CHILDREN CHILD SEATS SAVE LIVES @chevroletarabia

chevroletarabia.com


IN A CAR CRASH, OBJECTS ARE PROPELLED AT UP TO 100 KM/H. MAKE SURE YOUR CHILD ISN’T ONE OF THEM. If your child doesn’t travel in a child seat, you’re risking their life every time you drive. Throughout October Chevrolet will be installing complimentary child seats in every new family car. We’ll also be donating 1500 child seats to hospitals until December, and will continue to donate them during 2011. If you’d like to learn more, you can visit your Chevrolet dealership for free information about choosing installing and using a child seat. Come in and see us. It could save your child’s life.

CHEVROLET CHILD SEATS FOR CHILDREN CHILD SEATS SAVE LIVES @chevroletarabia

chevroletarabia.com


IN A CAR CRASH, OBJECTS ARE PROPELLED AT UP TO 100 KM/H. MAKE SURE YOUR CHILD ISN’T ONE OF THEM. If your child doesn’t travel in a child seat, you’re risking their life every time you drive. Throughout October Chevrolet will be installing complimentary child seats in every new family car. We’ll also be donating 1500 child seats to hospitals until December, and will continue to donate them during 2011. If you’d like to learn more, you can visit your Chevrolet dealership for free information about choosing installing and using a child seat. Come in and see us. It could save your child’s life.

CHEVROLET CHILD SEATS FOR CHILDREN CHILD SEATS SAVE LIVES @chevroletarabia

chevroletarabia.com


Camaro post-sale DM



Your new 2010 Camaro, fully tuned to your exact specifications. Right this minute it’s being carefully crafted just for you. And while all you want to do is slide behind the classic deep-dish steering wheel, turn the key and hear that 6.2-liter V8 roar into life, you’ll have to wait a little. Until the big day arrives, put that Camaro leather to your face, close your eyes and breathe it in. Breathe it all in. And imagine you’re in your Camaro now. You will be soon.

Your new 2010 Camaro, fully tuned to your exact specifications. Right this minute it’s being carefully crafted just for you. And while all you want to do is slide behind the classic deep-dish steering wheel, turn the key and hear that 6.2-liter V8 roar into life, you’ll have to wait a little. Until the big day arrives, put that Camaro leather to your face, close your eyes and breathe it in. Breathe it all in. And imagine you’re in your Camaro now. You will be soon.

To find out how you r Camaro is coming along, give your dealer a call on [number]

Additinional useful numbers XXX XXXX XXX XXXX XXX XXXX XXX XXXX


Cruze industry award ad

The Chevrolet Cruze is celebrating being awarded Best Small Saloon Car at the Middle East Motors Awards 2010. Call 800 4432 or visit your nearest Chevrolet showroom to test drive the award-winning Cruze yourself.

Dubai, Sh. Zayed Road, Tel: 04-339 5551 Dubai, Ittihad Road, Tel: 04-266 4848 Ras Al Khaimah, Tel: 07-235 3363 Fleet Sales, Tel: 04-339 5555 ext. 369

Abu Dhabi, Airport Road, Tel: 02-444 8888 Corniche, Tel: 02-681 7781 Al Ain, Tel: 03-722 1555

800 4432 chevroletarabia.com @chevroletarabia facebook.com/chevroletarabia

Sharjah, King Abdul Aziz Road, Tel: 06-533 1777 Fujairah, Mohammed Bin Matar Rd, Madhab Area, Tel: 09-224 4188 Umm Al Quwain, Al Ittihad Road, Tel: 06-767 2008 Ajman, Sh. Rashid Bin Humaid Street, Tel: 06-747 8777

Fleet Sales, Tel: 06-503 7382


Abu Dhabi Airport



www.abudhabiairport.ae

WHERE FASHIONISTAS WILL FIND PLENTY TO SWOON OVER There’s a destination where exclusive brands bring their most strictly limited-edition offerings. Somewhere fashion and jewellery shopping guarantee envious friends. And you could find yourself there very soon…

The destination that takes you places


www.abudhabiairport.ae

WHERE CURIOUS FOODIES WILL NEED TO MAKE SOME TOUGH DECISIONS There’s a destination where agonising culinary decisions await the adventurous traveler, with fine dining options that range from impeccable French fare right across to exquisite Arabic cuisine. If only there were more time…

The destination that takes you places


www.abudhabiairport.ae

WHERE ART LOVERS CAN SATISFY THEIR EXQUISITE SENSIBILITIES There’s a destination that offers artistic and cultural stimulation, with exhibitions that showcase powerful, moving work from artists across the globe. And it’s not as far away as you’d think.

The destination that takes you places


www.abudhabiairport.ae

WHERE WEARY TRAVELLERS WILL FIND A SANCTUARY OF CALM There’s a destination where tired muscles and aching bones are brought back to life. Where worn-out minds and bodies rejuvenate in peace and comfort, and stress is melted away. And you can go there twice the next time you travel.

The destination that takes you places


The destination that takes you places

www.abudhabiairport.ae

The destination that takes you places

WHERE THE RAREST FINE FRAGRANCE CAN BE FOUND

www.abudhabiairport.ae

FOUR SELECT WINES FOR ONLY AED238

There’s a destination where you can find the limited edition Chanel No. 5 fragrance. In fact, it’s the only destination you can find it. And it’s closer than you think.

*OFFER AVAILABLE FOR TRAVEL BETWEEN JUNE 1ST AND SEPTEMBER 13TH 2010. TERMS AND CONDITIONS APPLY

*OFFER AVAILABLE FOR TRAVEL BETWEEN JUNE 1ST AND SEPTEMBER 13TH 2010. TERMS AND CONDITIONS APPLY

The destination that takes you places

www.abudhabiairport.ae

The destination that takes you places

www.abudhabiairport.ae

WHERE RARE WHISKIES ARE WAITING TO BE DISCOVERED

WHERE FINE CUBAN CIGARS FIND LOVING HOMES

There’s a destination where you can find the 50-year-old

There’s a destination where you can find Saint Luis Rey Churchills,

Glenfarclas 1955 Speyside whisky, hand-picked by George S. Grant

aged to smoke beautifully and rare to find in their prime. So rare,

to celebrate the bicentenary of the birth of his great-great-great-

it’s a destination that collectors will want to spend a while.

great-grandfather John Grant. In fact, it may well be the only destination you’ll find it.

*OFFER AVAILABLE FOR TRAVEL BETWEEN JUNE 1ST AND SEPTEMBER 13TH 2010. TERMS AND CONDITIONS APPLY

*OFFER AVAILABLE FOR TRAVEL BETWEEN JUNE 1ST AND SEPTEMBER 13TH 2010. TERMS AND CONDITIONS APPLY









www.abudhabiairport.ae

Introducing Shop. Dine. Unwind. SDU is a duty free experience with the shopping and entertainment facilities to allow it to function as a destination in itself. High-end brands and eating establishments, relaxation in spas and luxurious lounges – it’s all designed to provide an experience that competes with the destinations our passengers are flying on to. Call 050 1234567 to arrange for a private viewing of space available.

The destination that takes you places


www.abudhabiairport.ae

The destination that takes you places


The Midfield Terminal Complex – the perfect placement for your brand Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam ut condimentum justo. Praesent quis mi purus, imperdiet lobortis risus. Nulla facilisi. Fusce eget hendrerit lorem. Suspendisse condimentum arcu ac mauris scelerisque semper. Suspendisse adipiscing sem at est varius eu dignissim ipsum congue. Maecenas vestibulum tincidunt ipsum id sollicitudin. Quisque tincidunt convallis dolor ut interdum.


Up to 15,00

0 square fee t of premium retail space Your new 2010 Camaro, fully tuned to your exact specifications. Lorem ipsum olor carefully Right this minute it’sdbeing just for you. sit amecrafted t, conse justo. Praese ctetur adipis nt quis mi p cing elit. Etiam urubehind s, impthe sce all e AndFuwhile to do is slide classic steering wheel, ut egyou rd iet lodeep-dish et hwant endrerit lore b o rt is risus. Nulla fa condimentum m. Suspend se m p e r. S is u se turn the key and sp hearenthat 6.2-liter roar into life, you’ll a little. cilisi. cohave ndimtoewait disse adipV8 ntum iscing sem at arcu ac mau Maecenas ve est varius eu ris scelerisqu stibulum tin d e ci ig d n unleather tinthe issiand Until that Camaro to your close your eyes breathe t ipsum cidbig m ip unday sum itcoin.ngue t coarrives, id soface, nvalliput llicitudin. Qu s dolor ut in . isque terdCamaro um now. Breathe it all in. And imagine you’re in your Brands that a You will be soon. re already confirmed Fendi Montblanc Hermes Tag Bally Rolex Loewe Pure gold Dunhill Boots Swarovski Travelex curr Tumi ency exchan ge Relay Sharaf dj


Emirates


Online booking campaign emirates.com

Take your pick.

Making the perfect choice just got a lot easier. Manage your booking online at emirates.com and get everything just right before you travel.

Book, print and check-in online at emirates.com Fly Emirates. Keep discovering.

Book online for bonus Skywards Miles: First Class - 150% extra Miles | Business - 70% extra Miles | Economy - 30% extra Miles Over 400 international awards and over 100 destinations worldwide. For more details, visit emirates.com


emirates.com

What’s the rush?

In Pamplona, running as fast as you can is the only option. Why not avoid the rush at the airport by booking your flight online at emirates.com?

Book, print and check-in at emirates.com Fly Emirates. Keep discovering.

Book online for bonus Skywards Miles: First Class - 150% extra Miles | Business - 70% extra Miles | Economy - 30% extra Miles Over 400 international awards and over 100 destinations worldwide. For more details, visit emirates.com


emirates.com

Take your seat.

Finding your seat at the annual Rose Bowl can take a while. Luckily, choosing your seat with Emirates doesn’t have to. You can also choose your special meal, transfers and more when you book online at emirates.com

Book, print and check-in online at emirates.com Fly Emirates. Keep discovering.

Book online for bonus Skywards Miles: First Class - 150% extra Miles | Business - 70% extra Miles | Economy - 30% extra Miles Over 400 international awards and over 100 destinations worldwide. For more details, visit emirates.com


emirates.com

Take control.

By booking your flight, printing your e-boarding pass and checking-in online at emirates.com, you’ll free up more time to explore or relax.

Manage all your travel needs at emirates.com Fly Emirates. Keep discovering.

Book online for bonus Skywards Miles: First Class - 150% extra Miles | Business - 70% extra Miles | Economy - 30% extra Miles Over 400 international awards and over 100 destinations worldwide. For more details, visit emirates.com


emirates.com

It only takes seconds.

For some, seconds of exhilaration are worth hours of queuing. For others, seconds online are worth hours of relaxation. Make the most of your time by booking your flight online at emirates.com

Book, print and check-in online at emirates.com Fly Emirates. Keep discovering.

Book online for bonus Skywards Miles: First Class - 150% extra Miles | Business - 70% extra Miles | Economy - 30% extra Miles Over 400 international awards and over 100 destinations worldwide. For more details, visit emirates.com


Tactical DSF advertising emirates.com

Dubai Shopping Festival.

If you’re looking for this season’s ‘must have’ items, our Dubai Shopping Festival packages are designed to suit you. With rates starting from US$47 on a great selection of hotels, it’s definitely worth flying for.

Pay for two nights, stay for three. Fly Emirates. Keep discovering.

Arabian Adventures welcome pack

Chauffeur-driven transfers

Extra baggage allowance

Valid between 28th January and 28th February 2010. Prices are per person per night. Terms and conditions apply. For more information contact your local travel agent or Emirates.

Meet & Assist on arrival


emirates.com

Dubai Shopping Festival. Hotel packages from US$XX.

Arabian Adventures welcome pack

|

Chauffeur-driven transfers

|

If you’re looking for this season’s ‘must have’ items, our Dubai Shopping Festival packages are designed to suit you. With highly competitive rates on a great selection of hotels, you’ll be able to put your feet up in style.

Fly Emirates. Keep discovering.

Extra baggage allowance

Valid between 15th January and 15th February 2009. Prices are per person per night. Terms and conditions apply. For more information contact your local travel agent or Emirates.

|

Meet & Assist on arrival


Fifa Club World Cup pitch (Real fans become the ads)


ts i m Ad 09

one

20

24 T SE3A4

1

1/ 1/1

r e v

e n s a . w e d e i H fs of ver. Ne RO

A F I he F d

T b Worl Clu

CUP

Abu

09. 0 2 i Dhab

Get involved. Visit www.fifa.com


s t i dm

A

009

one

. s e S i t l a n t e u P b t g n No i . h s t e y i An nalt pe 24 T EA

R

O34

/2

11 11/

A F I he F d

T b Worl Clu

P U C

Abu

09. 0 2 i Dhab

Get involved. Visit www.fifa.com


s t i dm

A

4 2 T SE3A4

009

/2

11 11/

N O E S M D CO U RE YO RO

one

A F I he F d

T b Worl Clu

P U C

9. 0 0 2 habi D u b A

Get involved. Visit www.fifa.com


s t i dm

A

009

/2

11 11/

one

e h t S o t n o h g g u n o i . r r ] h B d t e . t e l i r a n ’ n U e i W f r e i t m s e e s h c n a M [ 24 T EA

R

O34

A F I he F d

T b Worl Clu

P U C

Abu

09. 0 2 i Dhab

Get involved. Visit www.fifa.com



Samsung


The PL150. Feed your inner narcissist. The PL150, with the Dynamic Dual Display feature lets you see the shot on its 3.0� front LCD screen before taking it. Photographing yourself has never been easier. Show everyone how narcissistic you are and log on to vanitymirror.com


WHEN YOU GO TO THE WEBSITE YOU ARE INVITED TO TAKE A PHOTOGRAPH OR A MOVIE OF YOURSELF.

TAKE A PHOTOGRAPH OF YOURSELF


THE CAMERA APPEARS, SHOWING THE UNIQUE DYNAMIC DUAL DISPLAY. BY BEING ABLE TO DEMO THE PRODUCT ONLINE, THE SITE CLEARLY DEMONSTRATES THE MAIN BENEFIT OF THE PL50.


WHEN YOU TAKE THE PHOTOGRAPH OR MOVIE IT APPEARS IN ONE OF THE FRAMES. STILL SHOTS CAN BE ENHANCED USING SLIDERS AND DRAG AND DROP ACCESSORIES. IF YOU SUBMIT YOUR EMAIL ADDRESS YOU GET MORE SECRET ACCESSORIES. YOU’LL ALSO BE ABLE TO CUSTOMIZE YOUR FRIEND’S PORTRAITS AND THEY THEN GET NOTIFIED WHEN YOU HAVE MODIFIED THEIR PICTURE!


YOU COULD ADD CUSTOMIZATION SUCH AS FRAME CHOICE OR GROUPS. PEOPLE SHOULD BE ENCOURAGED TO UPLOAD WHATEVER THEY WANT JUST AS LONG AS THEY USE THE WEBCAM WITHIN THE SITE


YOU CAN SHARE THE SITE IN ALL THE USUAL WAYS VIA SOCIAL NETWORKING BUTTONS. AND OF COURSE, THE PEOPLE BECOME THE MESSAGE IN THE ADS...


Become part of the fun at vanitymirror.com The PL150, with the Dynamic Dual Display feature lets you see the shot on its 3.0� front LCD screen before taking it. Photographing yourself has never been easier. Try it out for yourself at vanitymirror.com


OR TREAT IT AS A PROMOTION


Take part and win a new PL150 The PL150, with the Dual Display feature lets you see the shot on its 3.0� front LCD screen before taking it. Photographing yourself has never been easier. For a chance to win one of 200 gorgeous PL50s visit vanitymirror.com and try it out for yourself.


Now you’ll never miss a thing. Mobile phone with 8MP and Image Stabilizer.


Now you’ll never miss a thing. Mobile phone with 8MP and Image Stabilizer.


Now you’ll never miss a thing. Mobile phone with 8MP and Image Stabilizer.


Now you’ll never miss a thing. Mobile phone with 8MP and Image Stabilizer.


Now you’ll never miss a thing. Mobile phone with 8MP and Image Stabilizer.


P&G


TIDE WITH COLOURCLEANTM BLEACH ALTERNATIVE.


TIDE WITH COLOURCLEANTM BLEACH ALTERNATIVE.


TIDE WITH COLOURCLEANTM BLEACH ALTERNATIVE.


TIDE WITH COLOURCLEANTM BLEACH ALTERNATIVE.


TIDE WITH COLOURCLEANTM BLEACH ALTERNATIVE.


SHAKE THE COLOUR & MAKE IT LAND IN THE RIGHT PLACE >




TIME : 2.31 PLAY AGAIN > SHARE >


Al Rostomani


Don't let counterfeit currency spoil your holiday.

Why ruin your holiday? Al Rostamani International Exchange guarantees genuine currency at great rates.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ul


If you buy your currency eleswhere, don't be suprised if it's fake.

Why ruin your holiday? Al Rostamani International Exchange guarantees genuine currency at great rates.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ul


How would you feel if you were given fake currency?

Why ruin your holiday? Al Rostamani International Exchange guarantees genuine currency at great rates.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ul


Gulf News


YOU'RE INHALING MORE THAN JUST NICOTINE WHEN YOU SMOKE. ACETONE, ARSENIC, CADMIUM AND NAPTHALEN. JUST SOME OF THE DEADLY CHEMICALS FOUND IN CIGARETTE SMOKE. IF SMOKING IS MAKING YOU SICK, ISN'T IT TIME YOU QUIT ?

PRODUCED FOR THE GULF NEWS CSR AGENCY CHALLENGE BY PROMOSEVEN 360.


YOU'D BE SURPRISED AT THE AMOUNT OF CHEMICALS FOUND IN A PACKET OF CIGARETTES. ACETONE, ARSENIC, CADMIUM AND NAPTHALEN. JUST SOME OF THE DEADLY CHEMICALS FOUND IN CIGARETTE SMOKE. IF SMOKING IS MAKING YOU SICK, ISN›T IT TIME YOU QUIT ?

PRODUCED FOR THE GULF NEWS CSR AGENCY CHALLENGE BY PROMOSEVEN 360.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.