Propagande model

Page 1

Free will society

International communication

May 2014

THE PROPAGANDA MODEL They have control on the information‌or not? What is important to tackle in this article, taking another angle to see the free will problem than in the Media imperialism vs Globalization, is not to see what are the impacts of the media content, and how there are broadcastes, but what are in there. What is the purpose to broadcast this or that information? To who does it gives benefit? What are the participant of the information construction and broadcasting? The crucial point here is to understand one thing : all the structural factors derive from the fact that the Media world is a profit-seeker world. The logic here is the money one. The media companies are hold by wealthy peolple, funded by advertising which is also a profit-seekend entity that only wealthy people or compagny can afford. So there is a clear link between Media buisness and Major firms. The second point to understand the propaganda model, is that there is a big intrication between this media firms and governement. There provide information to them. And the medias industry are a powerfull mean to provide information to the population. The question to takles here is : but what information? Those three main actors have the posibility to pressur one another, and that is why usally, the best for them is to collaborate. We could go more deeply in the social causes of those interaction and understand that the people controlling and at the head of those three entities (Media firm, Big buisness firm, governement) are all from the same socail class, and thus the same kind of interests. But another pressur can also come from the audience. Beeing a profit-seeker world, the interest of Media comagnies is to broadcast information that people want to ear or to watch. So they have to fit to the main stream ideas to be whatched by the largest number and win more money with the advertisment. Noam Chomsky sums up the propaganda model as : “a decentralized and nonconspiratorial market system of control and processing, although at times the government or one or more private actors may take initiatives and mobilize coordinated elite handling of an issue.â€? But this propaganda model have been a lot critized. Some ot the critics are that the model was not taking into acount the professionalism and the objectivity of both journalists and reporters. To that, Chomsky replay that they are not the ones who take the big decision. He explain also that they are maybe where they are, because they have been choosed for their thought and ideologie balance. Other critics says that the model does not take into acount the contestation, the oposition and resistence. To that critic, Chosmy is agree, explaining the the propaganda model is just a framwork to analyse the global media system, explaining that every case, in every country have to be analyzed more deeply.


Free will society

International communication

May 2014

What about independent journalists and the rise of internet? Chomsy here again have an unswer. The market is still ruling internet, so his model can apply to this technologie, and maybe emphysing the problem. But to conclude, I want to say that the propaganda model created in the late 80’s and actualized by Chomsky in the late 90’s has not experienced the blog fenomeneon for example that led the Arab spring to happened. The social medias has change the rules, how and in what scale is another question.


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