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FORM FOLLOWS FUNCTION
An Exploration of Modernism & Post-Modernism
CONTENTS
Brief.......................................................... Brainstorm................................................. Modernism -Definition.................................. Post Modernism - Definition......................... Modernist Artists/Designers......................... Post Modern Artists/Designers.................... Magazine Mood-board............................... Esquire Magazine Research........................ Masthead Research................................... Masthead Development.............................. Final Masthead........................................... Cover Page Development............................. Contents Page Development....................... Inner Pages Development............................
Project synopsis Project – New Visual Language Issue 1: Form follows function – an exploration of Modernism and Post Modernism New Visual Language: Issue 1: Form follows function Option 1: Magazine design: Recommended for BA Hons Graphic Design and BA Hons Graphic Design & Animation Brief: You are to submit design proposals for a new graphic design publication entitled, New Visual Language. The first issue will focus on Form follows function an exploration of Modernism and Post Modernism.
“Perfection is achieved, not when there is nothing left to add, but when there is nothing left to remove.” Antoine de Saint-Exupéry
Brainstorm Checklist: - Research + Development Documentation -A3 Portrait Magazine \NVL Logo \City in Flux \Earth Artefact \Typography \Manifesto
modernism
contents page
post modernism Research
definition
Design
influences
cover page manifesto
NEW VISUAL LANGUAGE
city in flux
development layout
Earth artefact
development stages
magazine style
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modernism mixed theme? a3 portrait
content
typography
logo
modernism definition
Modernism Modernism is a philosophical movement that, along with cultural trends and changes, arose from widescale and far-reaching transformations in Western society in the late 19th and early 20th centuries. Among the factors that shaped Modernism were the development of modern industrial societies and the rapid growth of cities, followed then by the horror of World War I. Modernism also rejected the certainty of Enlightenment thinking, and many modernists rejected religious belief
picture of modernism
a late 20th-century style and concept in the arts, architecture, and criticism, which represents a departure from modernism and is characterized by the self-conscious use of earlier styles and conventions, a mixing of different artistic styles and media, and a general distrust of theories.
post- modernism definition
Post Modernism
picture of pm
Modernist Designers
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Paul Renner
German typographer Paul Renner is best known as the designer of the typeface Futura, which stands as a landmark of modern graphic design. Renner can be seen as a bridge between the traditional 19th century and the modern 20th century design. He attempted to fuse the gothic and the roman typefaces. While he was never directly affiliated with the Bauhaus movement, he became an advocate of its aims and principles and became a leading proponent of the “New Typography�. Paul Friedrich August Renner was born on August 9, 1878 in Wernigerode in the Harz region, a part of Saxony-Anhalt, which at that time fell within the kingdom of Prussia. His father was an evangelical theologian, who became court chaplain to the Earl of Stolberg in Wernigerode. Renner attended a Gymnasium, a secondary school where one studied the humanities.
paul renner
walter dexel Walter Dexel is one of the outstanding exponents of 1920s Constructivism. As a painter Dexel was an autodidact. He studied art history under Heinrich Wölfflin and Fritz Burger in Munich from 1910 to 1914. At the same time he received private drawing classes from H. Gröber. In 1916 Walter Dexel graduated from university with a doctorate under Botho Gräf. In 1912/13 he produced his first pictures during a study trip to Italy. His early pictures were influenced by Cézanne’s landscapes, with his later work being influenced by Cubism and Expressionism.
wim crouel Wim Crouwel, born in Groningen (the Netherlands) in 1928 is a remarkable and inspiring figure with an inventive spirit and vision, vigorous and always distinguished. He designed his first poster in 1952. After leaving artschool he became a painter leaning towards Expressionism, but as he designed this first poster he discovered the pleasure of organising visual information in an aesthetical context. Dr. Harald Szeemann in ‘Kunst+design Wim Crouwel Preisträger der stankowski-stiftung 1991’ The contrast between Crouwel as a lyrical expressionist painter and objectivating functionalist designer couldn’t be more extreme. As a designer he felt related to the Bauhaus ideas, the swiss-inspired international style. He was fascinated by the rational aspect in Bauhaus typography, which he discovered through Karl Gerstner’s and Gerard Ifert’s work.
El lissitzky ellis siszky
Lazar Markovich Lissitzky, better known as El Lissitzky, was a Russian artist, designer, photographer, typographer, polemicist and architect. He was an important figure of the Russian Avant Garde, helping develop suprematism with his mentor, Kazimir Malevich, and designing numerous exhibition displays and propaganda works for the Soviet Union. His work greatly influenced the Bauhaus and constructivist movements, and he experimented with production techniques and stylistic devices that would go on to dominate 20th-century graphic design
mies vander rohe
post modernist designers
andy warhol Andy Warhol was an American artist who was a leading figure in the visual art movement known as pop art. His works explore the relationship between artistic expression, celebrity culture and advertisement that flourished by the 1960s Warhol’s art used many types of media, including hand drawing, painting, printmaking, photography, silk screening, sculpture, film, and music. He was also a pioneer in computer-generated art using Amiga computers that were introduced in 1984, two years before his death
david carson David Carson (born September 8, 1954) is an American graphic designer, art director and surfer. He is best known for his innovative magazine design, and use of experimental typography. He was the art director for the magazine Ray Gun, in which he employed much of the typographic and layout style for which he is known. In particular, his widely imitated aesthetic defined the so-called “grunge typography� era
American conceptual/pop artist Barbara Kruger was born in Newark, New Jersey in 1945 and left there in 1964 to attend Syracuse University. Early on she developed an interest in graphic design, poetry, writing and attended poetry readings. After studying for a year at Syracuse she moved to New York where she began attending Parsons School of Design in 1965. She studied with fellow artists/photographers Diane Arbus and Marvin Israel, who introduced Kruger to other photographers and fashion/magazine sub-cultures. After a year at Parsons, Kruger again left school and worked at Condé Nast Publications in 1966. Not long after she started to work at Mademoiselle magazine as an entry-level designer, she was promoted to head designer a year later. Later still she worked as a graphic designer, art director, and picture editor in the art departments at “House and Garden”, “Aperture,” and did magazine layouts, book jacket designs, and freelance picture editing for other publications. Her decade of background in design is evident in the work for which she is now internationally renowned. Like Andy Warhol, Kruger was heavily influenced by her years working as a graphic designer.
barbra kruger
neville brody
banksy Banksy is a pseudonymous English graffiti artist, political activist, film director, and painter. His satirical street art and subversive epigrams combine dark humour with graffiti executed in a distinctive stencilling technique. His works of political and social commentary have been featured on streets, walls, and bridges of cities throughout the world. Banksy’s work grew out of the Bristol underground scene, which involved collaborations between artists and musicians. Observers have noted that his style is similar to Blek le Rat, who began to work with stencils in 1981 in Paris.Banksy says that he was inspired by “3D”, a graffiti artist who later became a founding member of Massive Attack, an English musical group.
esquire magazine
Masthead Designs THE TITLE OF A NEWSPAPER OR MAGAZINE AT THE HEAD OF THE FIRST OR EDITORIAL PAGE
Masthead Design ideas
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New Visual Language New Visual Language New Visual Language
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Masthead Colour Concepts
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Final Mast Head
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Front Cover Designs N E W
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iIssue 1 May 2015
issue 1 May 2015
An exploration of Modernism & Post-Modernism
Contents Page Development Contents 02 04 06 14 16 18 20 32
Modernism Post-Modernism City in Flux Helvetica White Space Earth artefact Typeface Manifesto
Contents 02 04 06 14 16 18 20 32
Modernism Post-Modernism City in Flux Helvetica White Space Earth artefact Typeface Manifesto
C O N T E N T S
Contents 02 Modernism 04 Post-Modernism 06 City in Flux 14 Helvetica 16 White Space 18 Earth artefact 20 Typeface 32 Manifesto
02 04 06 14 16 18 20 32
Modernism Post-Modernism City in Flux Helvetica White Space Earth artefact Typeface Manifesto
Thumbnail Layout Designs
Title Typeface Research
NEW VISUAL LANGUAGE
PHSPHATW
NEW VISUAL LANGUAGE NEW VISUAL LANGUAGE NEW VISUAL LANGUAGE NEW VISUAL LANGUAGE PLANTAGENET CHEROKEE
MICROSOFT SANS SERIF
MOD
HELVETICA NEUE
NEW VISUAL LANGUAGE NEW VISUAL LANGUAGE
HELVETICA
ONYX
Inner Pages Development For my inner pages i simply adopted a code, a pattern that would span across my entire booklet. i experimented with random geometric and normal shapes