2023 PORTFOLIO (PART ONE) by sebwebber

DIGITALLY WATERMARKED FOR RECIPIENT ONLY

SHARE WITH CARE OCA EDITION 2022.01

SHARE WITH CARE

SHARE WITH CARE.

BEFORE YOU BEGIN

DISCLAIMER:

DISCLAIMER: HIS IS AN AMALGAMATION OF WORK SPREAD BETWEEN VARIOUS SEMI-MEANINGLESS TITLES LIKE CREATIVE DIRECTOR EXECUTIVE PRODUCER, COMMISSIONER, LEAD CREATIVE, AND EXECUTIVE CREATIVE

I AM NOT SOLELY RESPONSIBLE FOR ANY SINGLE PROJECT YOU SEE IN THIS BOOK. I HAVE NEVER DONE ANYTHING ALONE. I’VE SURROUNDED MYSELF WITH PEOPLE MUCH SMARTER AND MUCH MORE TALENTED THAN MYSELF. I’M JUST VERY GOOD AT BRINGING THESE PEOPLE TOGETHER.

BUT HERES ARE A FEW PEOPLE THAT DESERVE AN HONORARY MENTION. RICHARD RUSSELL, BEN BEARDSWORTH, PHIL LEE, BRUCE ESKOWITZ, DAVE HOLMES, HOVE, VANIA SCHLOGEL, JERAD ANDERSON, SARAH DIEBEL, CODY KISHEL, WILL RUNZEL, RYAN JASO, AMOS PIZZEY, RANEY SHOCKNEY, CHRISTOPHER MERCER, VICTOR MURGATROYD & SEANO.

THX

FROM 2008 UNTIL NOW I’M NEVER SINGULARLY RESPONSIBLE FOR ANYTHING. IT WOULDN'T FEEL RIGHT IF I DIDN'T GIVE A SHOUT-OUT TO EVERY ART DIRECTOR THAT'S WANTED TO POISON MY COFFEE OR LINE PRODUCER THAT TELLS US FOR THE 16TH TIME WHY I CAN'T SET FIRE TO SOMETHING, TO EVERY DIRECTOR THAT LISTENS TO MY CREATIVE "SUGGESTION" AND STORYBOARDS IT IN, EVERY INTERN, MY NEW FRIENDS AT OCA, EVERY RUNNER, EVERY PRODUCTION ASSISTANT. EVERY STAGE HAND, EVERY TOUR BUS DRIVER, EVERY MANAGER OH MY PRINTING GUY, MUNNA. I LIVE FOR BEING IN ROOM WHEN THE SPARK HAPPENS. TAKE THOSE GOOD IDEAS, YOU KNOW, THE REALLY REALLY GOOD ONES THAT CHANGE THE OVERALL NARRATIVE OF SOMETHING, LIKE, LOSING THE ADKINS FROM ADELE ADKINS BECAUSE IT'S NOT "SNAPPY ENOUGH". I’VE LEARNT THAT THESE IDEAS CAN COME FROM THE INTERN TO THE CHAIRMAN. YOU NEVER KNOW WHEN ITS GOING TO HIT AND CAN COME FROM ANY DIRECTION. THATS WHY I’VE TAUGHT MY EARS TO BE SMARTER THAN MY EYES AND MY FEET TO BE SMARTER THAN MY HEAD. LASTLY. IT’S IMPORTANT TO KNOW WHY I’M HERE.. BECAUSE IF YOU CHOOSE TO WANT TO WORK WITH ME, YOU’LL NEED TO KNOW WHAT MAKES ME GET UP EACH DAY AND ASSEMBLE ONE OF MY INFAMOUS KILLS LISTS. ITS REALLY REALLY SIMPLE; THE PURSUIT OF AUTHENTIC ORIGINALITY. BUT IN A WORLD WHERE THE "CREATIVE DIRECTOR" IS A SELF-PROCLAIMED VAIL OF NONSENSE BY MOST AND INFREQUENTLY EARNT BY ALMOST ALL, I’VE EARNT MY SEAT AND HOPEFULLY THIS COLLECTION OF WORK WILL SHOW YOU WHY.

DIGITALLY WATERMARKED FOR RECIPIENT ONLY

DIRECTOR THIS IS AN AMALGAMATION OF WORK SPREAD OVER VARIOUS TITLES AND ROLES AT A HANDFUL OF COMPANIES FROM 2008 UNTIL NOW. TITLES LIKE CREATIVE DIRECTOR, EXECUTIVE PRODUCER, DIRECTOR OF CREATIVE MARKETING, LEAD CREATIVE VICE PRESIDENT OF CREATIVE, CHIEF CREATIVE OFFICER, EXECUTIVE CREATIVE DIRECTOR, AND IN A FEW CASES, EVEN DIRECTOR

APPLE MUSIC

OCA EDITION 2022.01 Project Name: YEARS:

APPLE/BEATS1 CHART SHOW ROLE: SHOW CREATOR, SHOW RUNNER, EXECUTIVE PRODUCER 2017-2020 COMPANY: WHITELIST CLIENT: APPLE

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 CLIENT: APPLE/BEATS1 CHART SHOW ROLE: SHOW CREATOR, SHOW RUNNER, EXECUTIVE PRODUCER YEARS: 2017-2020 COMPANY: WHITELIST CLIENT: APPLE

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 Project Name: SEB WEBBER. aLL RIGHTS RESERVED. CARE. APPLE/BEATS1 CHART SHOW ROLE: SHOW CREATOR, SHOW RUNNER, EXECUTIVE PRODUCER LIST THE Creative Director: Dan Carr Executive Producer: Seb Webber The Beats 1 List is bringing culturally relevant new music every week securing Beats 1 as the selector thats always ahead of the curve. The key is to have unique, simple and effective execution while remaining malleable and consistent in quality for each week. We want to create something that is fluid rarely cutting or editing and allowing our viewers to sink into the playlist of the week. Whitelist has created 3 different concepts, approaches and styles we could create on a weekly basis for putting together an energetic and forward thinking template for the Beats 1 List. For all the attached examples we will use the 1 ratio Instagram while also being perfect for album covers. All boards and motion examples are temporary merely a jumping off point to show you our direction that we would further tweak and get more detailed. The Cycle: For this approach we want to begin with something familiar and build it into something more intuitive and interesting. And when we say familiar we mean the Beats 1 logo. We begin on the Beats 1 logo as it pulses with light and slowly begins to start up and rotate like a record speeding up. We push in until it is at the size of the box in the 3rd frame above and rotate around the logo watching text pass by like a mixture of a modern news feed and the motion of a DJ spinning a classic record giving time for each track and artists info to play out on each spin of the logo. For videos and longer text blocks we will also be able to slowly move in until the video fills the screen, allowing the background to fall away and refrain from being a distraction on the borders. As the logo rotates we will be able to watch as the gradient passes under us, almost like a timer for each song. As the tracks listings rotate by, we will be able to watch as the gradient under us passes by giving us that preemptive understanding of when the next track will be coming up. This intuitive “timer” will keep our audience engaged while subliminally allowing the viewer to track how long the text and songs will be on screen anticipating what comes next. As we circle around and hit the gap of the “b” in the logo - we reset and find ourselves in a new texture as more news and images rotate by

SINGLE SPIN BOARDS COLOR gradients on the album and new backdrops for each week. This will give us an opportunity to easily separate each week within viewers feeds, and add new interest to each video. MOTION EXAMPLE The Tunnel: For this approach we want to keep the piece simple, minimal and graphical. At our core we’ll be centered around a 1:1 curved corner lit screens as we slowly pull back inside an ominous tunnel. This shape will be where our album covers, photos and videos will play as we pull away. The album artwork will have the feeling of being of being rear projected, with a core glow coming from behind like a TV screen in a dark room (or more accurately a rear projection). We begin on a single piece of album artwork as we pull backwards. As we pull out we begin to see text appear on the top and bottom in this empty space. As we continue pulling back a new album flickers on in front of us and the album in back quickly fades out. For this we would keep with the black aesthetic and use the light emanating from behind the central square to set the space. We would have these backlights give off a complementary color to the prominent colors in the frame, giving a feeling of the light coming from with the frame itself like a lamp or a soft movie marquee. We want these frames to feel inviting, soft and smooth. We also want to give a translucence as it is being lit on a piece of glass giving unique but tangible feeling to it. MOTION EXAMPLE THE TUNNEL BOARDS 5 6 7 8 DOING IT LIVE APPROACH AND FEELING Doing It Live: The feeling we want for this is the idea of it being IMMEDIATE. You are getting the best musicright now before anyone else can. To begin we would begin each track appearance with an album or artist photo that fills most of the screen- but as text begins to pop up below the album is quickly bumped out of frame as the news and info comes in for each additional track - animated as if a person is typing out the text right in front of you. For this one we wanted to bring a personal element that real feeling of this list being made personally for the Beats 1 crowd. This isn’t an algorithm just telling you what’s good there is a process at work. We want to diverge from that feeling that a computer is picking this playlist and give the feeling that the DJ’s and tastemakers at beats 1 are the ones who are putting these together. For the background we would utilize singular deep dark colors like greens, purples, and dark saturated reds. By doing this it will give us a unique color for each track, shifting each time an album cover fills the frame - while still allowing us to keep a unified darker palette with the bright text popping out of the frame. ANIMATION STYLE For the text we want the font to be big and in your face so that it can be quickly read on the phone. Something simple, but still a statement over dark colors. To finish out the sequence we would end with the final video track and top single. As the videos begin to play out we will utilize the 16:9 aspect ratio - giving us space to also include titles on the top and bottom as we play info and news about our “top track”.

THE CYCLE

The most important ask that we feel will make us want to listen to this playlist is getting access to at least one of the songs from the playlist to play or even the top song from last week. Without the news or videos accompanying each song it feels like it will be hard to bring viewers to listen to new artists without getting to hear at least a little bit of the music itself. NEWS FEED For the news content we feel that it is important to involve not only Beats related artist history, but additional content about how they even got to Beats Radio in the first place. By being too involved with Beats related releases, much like above, it makes everything a bit too self contained and hard to find interest in unless I’m already deep into listening to all the radio stations. The things want to find out are about the deep cuts and how each artist got there. Often many of these artists haven’t had much of a runway before these Beats playlist let’s show the best facts we can find to spark listeners interest. CONCLUSION Thank you so much for this opportunity to pitch on this. It’s been fun getting to live in the Beats world for these last couple weeks and we’re excited to hear your thoughts YEARS: 2017-2020 COMPANY: WHITELIST CLIENT: APPLE

MOTION EXAMPLE

ATWATER CAPITAL

AFROJACK ROLE: EXEC. CREATIVE DIRECTOR

CLIENT:

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 YEARS: 2022 CLIENT: AFROJACK ROLE: EXEC. CREATIVE DIRECTOR YEARS 2017-2022 CLIENT: ATWATER CAPITAL ROLE: BRAND MANAGEMENT: SENIOR ADVISOR - CONTENT AND CREATIVE

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 YEARS: 2022 CLIENT: AFROJACK ROLE: EXEC. CREATIVE DIRECTOR CLIENT: ATWATER CAPITAL ROLE: BRAND MANAGEMENT: SENIOR ADVISOR - CONTENT AND CREATIVE YEARS 2017-2022

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 YEARS: 2022 CLIENT: AFROJACK ROLE: EXEC. CREATIVE DIRECTOR CLIENT: ATWATER CAPITAL CLIENT: UTILITARIAN VEHICLE DESIGN

AFROJACK

EXEC.

CLIENT: ATWATER CAPITAL ROLE: UTILITARIAN VEHICLE DESIGN FOR FREEPIK.cOM

CLIENT:

ROLE:

CREATIVE DIRECTOR

ADELE

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 “19” “21” “25” 3.3 60 NUMBER ONE IN 17 COUNTRIES NUMBER ONE IN 23 COUNTRIES NUMBER ONE IN 26 COUNTRIES BILLION VIDEO AND AUDIO STREAMS MILLION ALBUMS SOLD GRAMMY AWARD FOR BEST MUSIC VIDEO 2012 - Rolling in the Deep IHEARTRADIO MUSIC AWARD FOR SONG OF THE YEAR 2016 - Hello BILLBOARD MUSIC AWARD FOR TOP DIGITAL SONGS ARTIST 2012 GRAMMY AWARD FOR BEST FEMALE POP VOCAL PERFORMANCE 2009 Chasing Pavements BILLBOARD MUSIC AWARD FOR TOP STREAMING SONG (AUDIO) 2012 Rolling in the deep BILLBOARD MUSIC AWARD FOR TOP BILLBOARD 200 ALBUM 2016, 2012 25, 21 BRIT AWARD FOR CRITICS´CHOICE 2008 GRAMMY AWARD FOR BEST SONG WRITTEN FOR VISUAL MEDIA 2014 Skyfall BILLBOARD MUSIC AWARD FOR TOP POP ARTIST 2012 BRIT GLOBAL SUCCESS AWARD 2016 DECADE 2006-2016 ADELE GOLDEN GLOBE AWARD FOR BEST ORIGINAL SONG 2013 Skyfall JUNO AWARD FOR INTERNATIONAL ALBUM OF THE YEAR 2016, 2012 25, 21 MTV VIDEO MUSIC AWARD FOR BEST CINEMATOGRAPHY 2011 Rolling in the Deep MTV VIDEO MUSIC AWARD FOR BEST EDITING 2011 Rolling in the Deep BILLBOARD MUSIC AWARD FOR TOP DIGITAL MEDIA ARTIST 2012 CRITICS' CHOICE MOVIE AWARD FOR BEST SONG 2013 Skyfall JUNO AWARD FOR VIDEO OF THE YEAR 2016 Hello BILLBOARD MUSIC AWARD FOR TOP POP ALBUM 2013, 2012 21 BILLBOARD MUSIC AWARD FOR TOP SELLING SONG 2016 Hello MTV EUROPE MUSIC AWARD FOR BEST UK & IRELAND ACT 2011 ECHO AWARD FOR ALBUM OF THE YEAR 2012 21 AMERICAN MUSIC AWARD FOR FAVORITE POP/ROCK ALBUM 2011 21 MTV VIDEO MUSIC AWARD FOR BEST ART DIRECTION 2011 Rolling in the Deep BILLBOARD MUSIC AWARD FOR TOP ALTERNATIVE SONG 2012 Rolling in the Deep AMERICAN MUSIC AWARD FOR FAVORITE ADULT CONTEMPORARY ARTIST 2012, 2011 AMERICAN MUSIC AWARD FOR FAVORITE POP/ROCK FEMALE ARTIST 2011 COMPANY: XL RECORDINGS ARTIST: ADELE ROLE: PRODUCT MANAGER, CREATIVE COMMISSIONER, VP of A&R

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 CLIENT: YEARS: XL RECORDINGS / ADELE ROLE: CREATIVE PROJECT MANAGER, CREATIVE LEAD, VP OF A&R 2007 - 2013 COMPANY: XL RECORDINGS ARTIST: ADELE ROLE: PRODUCT MANAGER, CREATIVE COMMISSIONER, VP of A&R

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 SEB WEBBER. aLL RIGHTS RESERVED. CARE. YEARS: 2007 - 2013 CLIENT: XL RECORDINGS / ADELE ROLE: CREATIVE PROJECT MANAGER, CREATIVE LEAD, VP OF A&R COMPANY: XL RECORDINGS ARTIST: ADELE ROLE: PRODUCT MANAGER, CREATIVE COMMISSIONER, VP of A&R

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 YEARS: 2007 - 2013 CLIENT: XL RECORDINGS / ADELE ROLE: CREATIVE PROJECT MANAGER, CREATIVE LEAD, VP OF A&R COMPANY: XL RECORDINGS ARTIST: ADELE ROLE: PRODUCT MANAGER, CREATIVE COMMISSIONER, VP of A&R

AFROJACK

CLIENT: AFROJACK ROLE: EXEC. CREATIVE DIRECTOR ARTIST: AFROJACK ROLE: EXECUTIVE CREATIVE DIRECTOR & EXECUTIVE PRODUCER

CLIENT: AFROJACK ROLE: EXEC. CREATIVE DIRECTOR ARTIST: AFROJACK ROLE: EXECUTIVE CREATIVE DIRECTOR & EXECUTIVE PRODUCER

ARTIST: AFROJACK ROLE: EXECUTIVE CREATIVE DIRECTOR & EXECUTIVE PRODUCER

CREATIVE DIRECTOR

ARTIST:

ROLE: EXECUTIVE

CLIENT: AFROJACK ROLE: EXEC. CREATIVE DIRECTOR

AFROJACK

CREATIVE DIRECTOR & EXECUTIVE PRODUCER

ARTIST: AFROJACK ROLE: EXECUTIVE

CLIENT: AFROJACK ROLE: EXEC. CREATIVE DIRECTOR

CREATIVE DIRECTOR & EXECUTIVE PRODUCER

CLIENT: AFROJACK ROLE: EXEC. CREATIVE DIRECTOR ARTIST: AFROJACK ROLE: EXECUTIVE CREATIVE DIRECTOR & EXECUTIVE PRODUCER

ARTIST:

ROLE:

CLIENT: AFROJACK ROLE: EXEC. CREATIVE DIRECTOR

AFROJACK

EXECUTIVE CREATIVE DIRECTOR & EXECUTIVE PRODUCER

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 YEARS: 2022 CLIENT: AFROJACK ROLE: EXEC. CREATIVE DIRECTOR ARTIST: AFROJACK ROLE: EXECUTIVE CREATIVE DIRECTOR & EXECUTIVE PRODUCER

CLIENT: AFROJACK ROLE: EXEC. CREATIVE DIRECTOR ARTIST: AFROJACK ROLE: EXECUTIVE CREATIVE DIRECTOR & EXECUTIVE PRODUCER

ROLE:

CLIENT: AFROJACK ROLE: EXEC. CREATIVE DIRECTOR ARTIST: AFROJACK

EXECUTIVE CREATIVE DIRECTOR & EXECUTIVE PRODUCER

YEARS: 2022 CLIENT:

AFROJACK ROLE: EXEC. CREATIVE DIRECTOR

BRAND BIBLES

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 CLIENT: YEARS: TIDAL / JAY Z ROLE: CHIEF CREATIVE OFFICER 2015, 2016 COMPANY: EASIEr SAID ROLE: CREATIVE DIRECTION - BRANDING

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 CLIENT: YEARS: TIDAL / JAY Z ROLE: CHIEF CREATIVE OFFICER 2015, 2016 COMPANY MI-JI ROLE: CREATIVE DIRECTION, BRANDING, MOBILE, WEB, MARKETING, RETAIL

YEARS:

2015, 2016 COMPANY:

CLIENT:

TIDAL / JAY Z ROLE: CHIEF CREATIVE OFFICER

TIDAL MUSIC STREAMING ROLE: CHIEF CREATIVE OFFICER, CREATIVE DIRECTOR

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 This is a guide to the basic elements that makes TIDAL. Let’s follow the rules so we look great. 24 THINGS EVERY BRAND SHOULD HAVE. THIS IS IT. 04. 06. 10. 12. 22. 24. 28. 30. 32. The symbol The logo Typography Typography online Graphic tags things Pictograms USP icons 34. 42. 48. 50. 54. 56. 60. 62. 64. Photography usage Background Sosial media assets Partner assets Video assets Digtial ads TIDAL BRAND BOOK OUR NAME. TIDAL is a high fidelity music entertainment brand from Aspiro. We are in the know and always confident. We define for ourselves what’s hot. We are playful yet intelligent, but THE BRAND. ALL CAPS. There is no such thing as Tidal or tidal. We are TIDAL. Always. WHAT IT IS. stands for TIDAL. THE SYMBOL. PRIMARY. Our primary logo vertical logo with category specification. Use possible. SECONDARY Use when we are forced to use horisontal logo. Keep category specification possible. THE LOGO. 10 TIDAL BRAND BOOK NO. YES. When placing our logo, please make sure has sufficient spacing around it. ON A BACKGROUND. When using logo on photographic or heavy coloured background, make sure there’s enough visual peace for the logo to show. PHOTOS. When using photo as background for logo, if possible add black colour overlay to secure branding. NO NO NO. Logos should always be placed horizontally. Drop DO’S AND DON’TS. 12 TIDAL BRAND BOOK NATIONALE LIGHT. NATIONALE. stationary. PRIMARY WEIGHTS. These are available for stationary use. TYPOGRAPHY. ABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ abcdefghijklmnopqrstuwxyzæøå (.,;:!”#$%&/?@*) 0123456789 ABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ abcdefghijklmnopqrstuwxyzæøå (.,;:!”#$%&/?@*) 0123456789 NATIONALE BOLD. Aa Aa SECONDARY WEIGHTS. Nationale Regular and Nationale Demibold are extra weights for creative use. NATIONALE DEMIBOLD. ABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ abcdefghijklmnopqrstuwxyzæøå (.,;:!”#$%&/?@*) 0123456789 ABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ abcdefghijklmnopqrstuwxyzæøå (.,;:!”#$%&/?@*) 0123456789 NATIONALE REGULAR.Aa Aa TYPO. 16 TIDAL BRAND BOOK EXAMPLE ILLUSTRATIVE FONTS use of other typo. This use is limited to design dept and should always serve as artistic graphical supplement. OTHER TYPO. NATIONALE DEMIBOLD. Use this for headings. Use this for body. ONLINE TYPO. NATIONALE DEMIBOLD. ABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ abcdefghijklmnopqrstuwxyzæøå (.,;:!”#$%&/?@*) 0123456789 Aa abcdefghijklmnopqrstuwxyzæøå (.,;:!”#$%&/?@*) 0123456789 NATIONALE REGULAR. Aa When neither of the online fonts provided is available, go for one of these, in chronological order: Nationale ABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ abcdefghijklmnopqrstuwxyzæøå (.,;:!”#$%&/?@*) 0123456789 HELVETICA REGULAR.Aa ONLINE TYPO. ABCDEFGHIJKLMNOPQRSTUWXYZÆØÅ abcdefghijklmnopqrstuwxyzæøå Aa CLIENT: TIDAL / JAY Z ROLE: CHIEF CREATIVE OFFICER YEARS: 2015, 2016 COMPANY: TIDAL MUSIC STREAMING ROLE: CHIEF CREATIVE OFFICER, CREATIVE DIRECTOR

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 SEB WEBBER. aLL RIGHTS RESERVED. CARE. 22 TIDAL BRAND BOOK DIAMOND LIGHT. BLACK. RGB VARIATIONS. #HEX RGB NAME WHITE. COLOURS. Black is our first colour. We are aiming for high contrast in our creative work. The diamond light is used sparingly CMYK: 50-0-18-0 CMYK: 0-0-0-100 CMYK: 0-0-0-0 #1C1C1C 28/28/28 DARK #232323 35/35/35 MEDIUM #A5A5A5 165/165/165 LIGHT GREY TIDAL BRAND BOOK TELLING THE STORY. and bold way. The communication plays on a double meaning using ‘sounds’ as a noun as well as verb. SOUNDS. PERFECT GRAPHIC TAGS. 26 TIDAL BRAND BOOK BRAND PERSONALITY. With inspiration from lists of what one should have, TIDAL made its own must-have list for our core target 1. A CREDIBLE SIGNATURE 2. APPRECIATION OF TIME The ultimate luxury. Enter every room like you own it. 4. FLAIR FOR ENTERTAINING Create the right mood for any occasion. 5. AN EAR FOR QUALITY. Never compromise on sound. USP ICONS. ICONS. Use together with the USP explanatory texts. No compromise. With our lossless audio experience, you can enjoy your music the way the artists intended. Unlimited 75,000-plus music video library. No ads. No fuzzy images. Just crystal clear pictures. CURATED EDITORIAL Get behind the music with expertly Curated Editorial articles, features and interviews by experienced music journalists. ILLUSTRATIONS. We often need to support our communication with illustrations on the versatile use of our product. In these cases we can use simple device illustrations to help the story. PREMIUM IMAGES We aim for a high standard on all images.

BE ASPIRATIONAL. When using photography we need to consider what looks like. For advertorial space and all other places, we need to make sure we look our best. Today anyone can take decent pictures with their smartphone for us this Use brand photos. We do not allow use of any stock photos or similar, unless they are cleared with design & marketing dept. PHOTOGRAPHY USE. YEARS: 2015, 2016 CLIENT: TIDAL / JAY Z ROLE: CHIEF CREATIVE OFFICER COMPANY: TIDAL MUSIC STREAMING ROLE: CHIEF CREATIVE OFFICER, CREATIVE DIRECTOR

PHOTOGRAPHY.

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 PREMIUM IMAGES We aim for high standard on all images. PHOTOGRAPHY. BACKGROUND. BLACK OVERLAY. To secure good readability and a peak into our images needed. 46 TIDAL BRAND BOOK We aim for premium video production and stribe to align the visual language to other TIDAL on-screen experiences. Click here for the overlay folder. VIDEO. HOW GOOD IS LOSSLESS. Simple film explaining the differences on lossless and lossy. PRODUCT VIDEO. Film explaining functions and features of TIDAL.Click here for the overlay folder. VIDEO. –SOUNDS. PERFECT. ––EXAMPLES OF USE Depending on target group we select type of imagery. ADS. DIGITAL ADS. All ads are tested and reviewed. Always include; logo, high fidelity music streaming and CTA. DIGITAL ADS. 54 TIDAL BRAND BOOK PX: 180x180 LOGO FOR TWITTER LOGO FOR YOUTUBE PX: 1600x1600 LOGO FOR LINKEDIN LOGO FOR GOOGLE SOCIAL MEDIA ASSETS. EDITORIAL ASSETS. ASSETS. All editorial concepts have it’s own design expression. These are presented in separate document. When establishing new concepts this is the visual guide. PICTOGRAMS. PICTOGRAMS. A designer tool only. Developed when needed. Project Name: YEARS: SEB WEBBER. aLL RIGHTS RESERVED. CARE. 2015, 2016 TIDAL ROLE: CHIEF CREATIVE OFFICER COMPANY: TIDAL MUSIC STREAMING ROLE: CHIEF CREATIVE OFFICER, CREATIVE DIRECTOR

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 SOCIAL MEDIA. We have playbook with assets for all partnerships and they are expressed on FB. PARTNER ASSETS. 62 TIDAL BRAND BOOK Digisleeves and vouchers available for hard bundling with physical products. More on this in the TIDAL PARTNER BOOK. RETAIL ASSETS. YEARS: 2015, 2016 TIDAL X gives fans the opportunity to connect with their favorite artists and witness unique experiences. From intimate performances, meet-and-greets, and even dinner with artists, the possibilities for TIDAL users are endless. TIDAL X experiences showcase and support artists of all levels, giving them platform to connect with their most loyal fans around the globe exclusively through TIDAL X ABOUT TIDAL RISING program dedicated to artists from around the globe who have passionate fan bases and are ready to put themselves in front of wider audience. TIDAL supports Rising talent across all genres by curating and featuring their vibrant and dynamic music for new fans to enjoy. Rising artists are showcased in monthly playlists, personal videos, and live performance opportunities, including the “Budweiser Made In America” festival, to help grow their fan base and get their music heard by more people in more places. TIDAL Rising exclusively produced features include “Where I’m From” videos, which give an in depth look into artist influences and inspirations, and fully produced music videos. TIDAL RISING was built to provide a platform that highlights, TIDAL RISING ABOUT TIDAL DISCOVERY place for TIDAL subscribers to exclusively discover new music from independent artists. Unsigned artists are able to upload their music to TIDAL through distribution partners (TuneCore, Phonofile, Record Union or DistroKid) to be shared in the Discovery section. Select releases will be featured in monthly TIDAL playlists and promoted among other TIDAL exclusive content. TIDAL DISCOVERY LIVE FANS ARTISTS LOVEOFMUSIC PRODUCT IN USE PHOTOGRAPHY 48 TIDAL BRAND BOOK Show people’s euphoric music moments. LIVE MUSIC ARTIST We use different levels of treatments to photos depending on their use and level of brand, marketing or STYLES USP ICONS. ICONS. Use together with the USP explanatory texts. No compromise. With our lossless audio experience, you can enjoy your music the way the artists intended. Unlimited HIGH DEFINITION MUSIC VIDEOS Just crystal clear pictures. Get behind the music with expertly Curated Editorial recommendations, album presentations, playlists, journalists. CLIENT: TIDAL / JAY Z ROLE: CHIEF CREATIVE OFFICER COMPANY: TIDAL MUSIC STREAMING ROLE: CHIEF CREATIVE OFFICER, CREATIVE DIRECTOR

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 Project Name:TIDAL ROLE: CHIEF CREATIVE OFFICER ILLUSTRATIONS. DEVICES. We often need to support our communication with illustrations on the versatile use of our product. In these cases we can use simple device illustrations to help the story. 68 TIDAL BRAND BOOK Lower third design is available as layered files. LOWER THIRD LOGO FOR FACEBOOK LOGO FOR TWITTER LOGO FOR YOUTUBE LOGO FOR LINKEDIN PX: 100x80 LOGO FOR GOOGLE SOCIAL MEDIA ASSETS. EDITORIAL ASSETS. ASSETS. All editorial concepts have it’s own design expression. These are presented in separate document. When establishing new concepts this is the visual guide. 82 TIDAL BRAND BOOK TIDAL BRAND BOOK. For design questions or requests, Date: 01/2016 Want to suggest some changes or highlight some updates? Please schedule some time in my calender for us to speak inperson or digitally. Unless changes come from HOVE directly, ad-hoc changes will not be made until the ﬁrst day of each new quarter. We do not have the bandwidth. If it’s urgent. Call me. YEARS: 2015, 2016 60 TIDAL BRAND BOOK We aim for consistency on use of logo. Placement and right use is therefore imortant to think about. LOGO USE IN ADS CENTERED USE OF VERTICAL LOGO IS PREFERRED. WHEN WE CANNOT USE CENTERED WE PREFER HORIZONTAL LOGO IN LOWER RIGHT CORNER. MAKE SURE TO LEAVE SPACE TOWARDS THE EDGES. 68 TIDAL BRAND BOOK Lower third design is available as layered files. LOWER THIRD COMPANY: TIDAL MUSIC STREAMING ROLE: CHIEF CREATIVE OFFICER, CREATIVE DIRECTOR

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 Project Name:TIDAL ROLE: CHIEF CREATIVE OFFICER ILLUSTRATIONS. DEVICES. We often need to support our communication with illustrations on the versatile use of our product. In these cases we can use simple device illustrations to help the story. 68 TIDAL BRAND BOOK Lower third design is available as layered files. LOWER THIRD LOGO FOR FACEBOOK LOGO FOR TWITTER LOGO FOR YOUTUBE LOGO FOR LINKEDIN PX: 100x80 LOGO FOR GOOGLE SOCIAL MEDIA ASSETS. EDITORIAL ASSETS. ASSETS. All editorial concepts have it’s own design expression. These are presented in separate document. When establishing new concepts this is the visual guide. 82 TIDAL BRAND BOOK TIDAL BRAND BOOK. For design questions or requests, Date: 01/2016 Want to suggest some changes or highlight some updates? Please schedule some time in my calender for us to speak inperson or digitally. Unless changes come from HOVE directly, ad-hoc changes will not be made until the ﬁrst day of each new quarter. We do not have the bandwidth. If it’s urgent. Call me. YEARS: 2015, 2016 60 TIDAL BRAND BOOK We aim for consistency on use of logo. Placement and right use is therefore imortant to think about. LOGO USE IN ADS CENTERED USE OF VERTICAL LOGO IS PREFERRED. HORIZONTAL LOGO IN LOWER MAKE SURE TO LEAVE SPACE 72 TIDAL BRAND BOOK LOGO FOR FACEBOOK PX: 180x180 LOGO FOR TWITTER PX: 600x600 LOGO FOR YOUTUBE PX: 1600x1600 LOGO FOR LINKEDIN PX: 100x80 LOGO FOR GOOGLE PX: 100x80 SOCIAL MEDIA ASSETS. 74 TIDAL BRAND BOOK EDITORIAL ASSETS. ASSETS. All editorial concepts have it’s own design expression. These are presented in separate document. When establishing new concepts this is the visual guide. More on this in the TIDAL EDITORIAL BOOK. COMPANY: TIDAL MUSIC STREAMING ROLE: CHIEF CREATIVE OFFICER, CREATIVE DIRECTOR

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 CLIENT: YEARS: STEVE ANGELLO / COLDPLAY ROLE: CREATIVE DIRECTOR, SIZE, DIR. OF MARKETING 2014,2015,2018 Steve Angello Identity Guidelines V1.0.2013 Steve Angello Branding Guidelines Client: SIZE Project: New Steve Angello Facebook 19.07.2013 New Steve Angello Facebook Friday, July 19, 13 Coldplay AHOD: Day 1 Branding Changes International Partners ARTISTS: STEVE ANGELLO / COLDPLAY ROLE: CREATIVE, BRAND BIBLES

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 CLIENT: YEARS: STEVE ANGELLO ROLE: CREATIVE DIRECTOR, SIZE 2014,2015,2018 Steve Angello Identity Guidelines V1.0.2013 to be spelled out. Steve Angello Identity Guidelines doesn’t need to be spelled out. Symbol Steve Angello Identity Guidelines V1.0.2013 The symbol or wordmark should only be used in the supplied versions: plain white or black. No alteration or effects to the logo is allowed. PMS 877C Silver & PMS 876C Gold should only be used for special exclusive invitations, these will mainly be created by REBELS STUDIOS. Choose version depending on your background color. If the background is dark, choose the white version, if you’re working with a light background then use the black version. Color Steve Angello Identity Guidelines Steve Angello Identity Guidelines Steve Angello Identity Guidelines V1.0.2013 Rebels Studios 2013. All rights reserved. Steve

Branding Guidelines Steve Angello Identity Guidelines V1.0.2013 Symbol& Logo Steve Angello Identity Guidelines V1.0.2013 Rebels Studios 2013. All rights reserved. Symbol Steve Angello Identity Guidelines Wordmark Steve Angello Identity Guidelines V1.0.2013 Usage ARTISTS: STEVE ANGELLO / COLDPLAY ROLE: CREATIVE, BRAND BIBLES

Angello

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 Steve Angello Identity Guidelines V1.0.2013 Exclusive usage Special Invites Steve Angello Identity Guidelines V1.0.2013 Black Silver Primary Colors Secondary Colors For exclusive usage only Steve Angello Identity Guidelines V1.0.2013 Rebels Studios 2013. All rights reserved. Symbol Steve Angello Identity Guidelines Black Symbol Steve Angello Identity Guidelines V1.0.2013 Rebels Studios 2013. All rights reserved. Exclusive usage Special Invites Symbol Steve Angello Identity Guidelines V1.0.2013 Exclusive usage Special Invites Symbol Steve Angello Identity Guidelines V1.0.2013 Black Silver Primary Colors Secondary Colors For exclusive usage only Steve Angello Identity Guidelines V1.0.2013 © Rebels Studios 2013. All rights reserved. Always make sure that clear space is applied around the logo for maximum visibility. Clear Space Steve Angello Identity Guidelines Steve Angello Identity Guidelines V1.0.2013 © Rebels Studios 2013. All rights reserved. CLIENT: STEVE ANGELLO ROLE: CREATIVE DIRECTOR, SIZE YEARS: 2014,2015,2018 ARTISTS: STEVE ANGELLO ROLE: CREATIVE, BRAND BIBLES

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE Steve Angello Identity Guidelines Rebels Studios 2013. All rights reserved. Never alter the logo in any way, shape, color or form. No effects or color changes should be applied to the logo. Only use the supplied assets from REBELS STUDIOS. Logo Dont’s Steve Angello Identity Guidelines USE THE WHITE OR BLACK VERSION. EFFECTS TO THE LOGO. DO NOT STACK THE LOGO. DO NOT ALTER THE SHAPE OF ALWAYS SCALE THE LOGO NEVER APPLY COLOR TO THE LOGO. NEVER MODIFY THE TYPOGRAPHY THE LOGO. NEVER ALTER THE LOGO IN ANY WAY OR FORM. Steve Angello Identity Guidelines Rebels Studios 2013. All rights reserved. Layout Try to keep your layouts clean and allow for empty space in your layouts. Rather keep it too simple than cram the whole thing with clutter. Work with solid colours and keep effects to a minimum. Use supplied imagery from REBELS STUDIOS. Steve Angello Identity Guidelines Rebels Studios 2013. All rights reserved. Grid system for an A3 (297x420) page that is divided into 12 columns and rows using the Rule of Thirds (Golden Ratio). Includes a 12pt baseline grid. ally, you can change the baseline grid to 3pt to gain more leading options. Steve Angello Identity Guidelines V1.0.2013 Logo Placement Placement of the logo is simple and straight forward. Always place the logo centered in your layouts, and ensure that proper clear space is applied (see page 24). Steve Angello Identity Guidelines Rebels Studios 2013. All rights reserved. Steve Angello Identity Guidelines Layout Elements Steve Angello Identity Guidelines Rebels Studios 2013. All rights reserved. VENUE INFORMATION DATE CITY COUNTRY GOES HERE Layout Example Steve Angello Identity Guidelines VENUE INFORMATION DATE CITY COUNTRY GOES HERE Layout Example Steve Angello Identity Guidelines V1.0.2013 © Rebels Studios 2013. All rights reserved. CLIENT: STEVE ANGELLO ROLE: CREATIVE DIRECTOR, SIZE YEARS: 2014,2015,2018 ARTISTS: STEVE ANGELLO ROLE: CREATIVE, BRAND BIBLES

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 Steve Angello Identity Guidelines Rebels Studios 2013. All rights reserved. Typography Steve Angello Identity Guidelines V1.0.2013 Rebels Studios 2013. All rights reserved. TRADE GOTHIC Steve Angello Identity Guidelines V1.0.2013 Rebels Studios 2013. All rights reserved. Steve Angello Visual identity Steve Angello Visual identity Trade Gothic Weights Trade Gothic Alt. Weights Trade Gothic Light Trade Gothic Regular Trade Gothic Bold Trade Gothic Bold No.2 TRADE GOTHIC CONDENSED NO.18 TRADE GOTHIC BOLD CONDENSED NO.20 TRADE GOTHIC EXTENDED TRADE GOTHIC BOLD EXTENDED Trade Gothic Character Set Trade Gothic Type Size ABCDEFGHIJKLMNOPQRSTUVXYZÅÄÖ abcdefghijklmnopqrstuvxyzåäö 0123456789 €£$&@?!/+(.,:;) ABCDEabcde12345$ €&@ ABCDEabcde12345$ €&@ ABCDEabcde12345$ €&@ ABCDEabcde12345$ €&@ ABCDEabcde12345$ €&@ ABCDEabcde12345$ €&@ ABCDEabcde12345$ €&@ Steve Angello Identity Guidelines Trade Gothic LT is the Steve Angello typeface and should be used in all communication related to Steve Angello. Several weights are available, but Trade Gothic Bold Condensed No. 20 is the main weight, for large headlines on for example posters. Optic kerning / tracking +20 Usage Steve Angello Identity Guidelines V1.0.2013 Steve Angello Visual identity Usage HEADLINES TRADE GOTHIC BOLD CONDENSED NO. 2O WORLD TOUR STEVE ANGELLO 14.10.13 MADISON SQUARE GARDEN NEW YORK Steve Angello Identity Guidelines © Rebels Studios 2013. All rights reserved. Color Steve Angello Identity Guidelines V1.0.2013 © Rebels Studios 2013. All rights reserved. Y B 0 M 0 M 27 Silver Greyscale 255 G 169 M 50 Gold 117 Primary Color Secondary Color Steve Angello Identity Guidelines V1.0.2013 © Rebels Studios 2013. All rights reserved. Imagery Steve Angello Identity Guidelines V1.0.2013 YEARS: 2014,2015,2018 CLIENT: STEVE ANGELLO ROLE: CREATIVE DIRECTOR, SIZE © 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 C. © 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION

CANNABIS

2022.01

YEARS: 2021 COMPANY: RISE ROLE: CREATIVE DIRECTOR

RISE SNIPE CAMPAIGN ROLE: CREATIVE DIRECTOR

YEARS: 2019 COMPANY: APOLLO 420 ROLE: CREATIVE DIRECTOR

ROLE: BRAND CREATOR | CREATIVE DIRECTOR

YEARS: 2019 COMPANY: APOLLO 420 ROLE: CREATIVE DIRECTOR

Name: APOLLO420 ROLE: BRAND CREATOR | CREATIVE DIRECTOR

OCA

ROLE:

OCA

Quantity 8 Cans – 3.5g each @REALTRAPPERSDELIGHT

ROLE:

COMPANY:

ROLE:

WITH CARE

EDITION 2022.01 Project Name: APOLLO420

BRAND CREATOR | CREATIVE DIRECTOR YEARS: 2019

WITH CARE

EDITION 2022.01

Project Name: TRAPPERS DELIGHT

BRAND CREATOR | CREATIVE DIRECTOR YEARS: 2019

TRAPPER DELIGHT

CREATIVE DIRECTOR

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. Our extract made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. pure. no worries. natural. Innocent Innocent We pride ourselves on delivering the purest form of all natural cannabinoid oil and terpenes No vitamin E acetate No harmful emulsifiers No additives Contaminate FREE Zero Cut Distillate - Only pure extract pure. no worries. natural. Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. pure. no worries. natural. Innocent Project Name: INNOCENT ROLE: EXEC. CREATIVE DIRECTOR YEARS: 2019 COMPANY: INNOCENT ROLE: CREATIVE DIRECTOR

SHARE WITH CARE OCA

Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. Our extract made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. pure. no worries. natural.

We pride ourselves on delivering the purest form of all natural cannabinoid oil and terpenes No vitamin E acetate No harmful emulsifiers No additives Contaminate FREE Zero Cut Distillate - Only pure extract pure. no worries. natural. Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor set al. Lorum ipsum dolor. pure. no worries.

Project Name: INNOCENT ROLE: EXEC. CREATIVE DIRECTOR YEARS:

COMPANY: PAKS ROLE: EXECUTIVE CREATIVE DIRECTOR

RESERVED.

EDITION 2022.01

Innocent Innocent

natural. Innocent

2019

2021

Innocent Innocent

no worries. natural.

pure.

natural.

no worries.

pure.

no worries. natural.

OCA

Our extract made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor.

WITH CARE

EDITION 2022.01

Our extract is made with just two masterfully cared-for ingredients: pure cannabinoid oil and botanically derived terpenes. Lorum ipsum dolor.

OCA EDITION

YEARS: 2021

Innocent Project Name: INNOCENT ROLE: EXEC. CREATIVE DIRECTOR

WITH CARE

2022.01 Project Name: SAKS FIFTH AVENUE ROLE: EXEC. CREATIVE DIRECTOR

COMPANY: PAPA SMURFS SECRET STASH ROLE: CREATIVE DIRECTOR

COLDPLAY

COLDPLAY

SHARE WITH CARE

YEARS: 2012, 2015, 2016, 2017, 2019, 2021

OCA EDITION 2022.01

CLIENT: COLDPLAY Roles: Director of Marketing, Creative Marketing ARTIST: COLDPLAY

ROLE

/ VARIOUS THROUGHOUT THE YEARS: DIRECTOR OF MARKETING, GLOBAL DIRECTOR OF MARKETING, CREATIVE LEAD

COLDPLAY YEARS: 2012, 2015, 2016, 2017, 2019, 2021 Roles:

Marketing, Creative Marketing ARTIST: COLDPLAY ROLE / VARIOUS THROUGHOUT THE YEARS: DIRECTOR OF MARKETING, GLOBAL DIRECTOR OF MARKETING, CREATIVE LEAD

CLIENT:

Director of

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 YEARS: 2012, 2015, 2016, 2017, 2019, 2021 CLIENT: COLDPLAY ARTIST: COLDPLAY ROLE / VARIOUS THROUGHOUT THE YEARS: DIRECTOR OF MARKETING, GLOBAL DIRECTOR OF MARKETING, CREATIVE LEAD ARTIST: COLDPLAY ROLE / VARIOUS THROUGHOUT THE YEARS: DIRECTOR OF MARKETING, GLOBAL DIRECTOR OF MARKETING, CREATIVE LEAD

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 CLIENT: COLDPLAY YEARS: 2012, 2015, 2016, 2017, 2019, 2021 ARTIST: COLDPLAY ROLE / VARIOUS THROUGHOUT THE YEARS: DIRECTOR OF MARKETING, GLOBAL DIRECTOR OF MARKETING, CREATIVE LEAD

CLIENT: COLDPLAY

2021 ARTIST: COLDPLAY ROLE / VARIOUS THROUGHOUT THE YEARS: DIRECTOR OF MARKETING, GLOBAL DIRECTOR OF MARKETING, CREATIVE LEAD

OCA EDITION 2022.01

YEARS: 2012, 2015, 2016, 2017, 2019, 2021 ©

OCA EDITION 2022.01 CLIENT: COLDPLAY

YEARS:

2012, 2015, 2016, 2017, 2019,

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 YEARS: 2012, 2015, 2016, 2017, 2019, 2021 CLIENT: COLDPLAY © 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 CLIENT: COLDPLAY YEARS: 2012, 2015, 2016, 2017, 2019, 2021 Client: Coldplay Project: Tour Merchandise 07.08.2013 Concept 1 Client: Coldplay Project: Tour Merchandise 07.08.2013 © Rebels Studios 2013. All rights reserved. Pixel People The identity for the tour is based on graphic patterns, created from photos of crowds at shows/festivals. The pixel patterns are basically blown up photographs of festival crowds. They can be actual crowds from Coldplay shows, or if we don’t have access to real footage we can just create random patterns based on similar photography. A colourful and eye catching graphic style and the pattern combinations are endless. They also work great in small scale on garments or supersized on a billboard. * FYI the copy is now Coldplay World Tour, but of course World Tour would be replaced with the proper tour name. Client: Coldplay Project: Tour Merchandise 07.08.2013 Layout Examples Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 © 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 Alt. 1 Black Layout Examples Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Light Tubes Client: Coldplay Project: Tour Merchandise 07.08.2013 Light Tubes Client: Coldplay Project: Tour Merchandise 07.08.2013 OFF Client: Coldplay Project: Tour Merchandise 07.08.2013 ON Client: Coldplay Project: Tour Merchandise 07.08.2013 Logo Grid Symmetry Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 CLIENT: COLDPLAY YEARS: 2012, 2015, 2016, 2017, 2019, 2021 ARTIST: COLDPLAY ROLE / VARIOUS THROUGHOUT THE YEARS: DIRECTOR OF MARKETING, GLOBAL DIRECTOR OF MARKETING, CREATIVE LEAD

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 YEARS: 2012, 2015, 2016, 2017, 2019, 2021 CLIENT: COLDPLAY © 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 CLIENT: COLDPLAY YEARS: 2012, 2015, 2016, 2017, 2019, 2021 Client: Coldplay Project: Tour Merchandise 07.08.2013 Concept 1 Client: Coldplay Project: Tour Merchandise 07.08.2013 © Rebels Studios 2013. All rights reserved. Pixel People The identity for the tour is based on graphic patterns, created from photos of crowds at shows/festivals. The pixel patterns are basically blown up photographs of festival crowds. They can be actual crowds from Coldplay shows, or if we don’t have access to real footage we can just create random patterns based on similar photography. A colourful and eye catching graphic style and the pattern combinations are endless. They also work great in small scale on garments or supersized on a billboard. * FYI the copy is now Coldplay World Tour, but of course World Tour would be replaced with the proper tour name. Client: Coldplay Project: Tour Merchandise 07.08.2013 Layout Examples Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 © 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 Alt. 1 Black Layout Examples Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Light Tubes Client: Coldplay Project: Tour Merchandise 07.08.2013 Light Tubes Client: Coldplay Project: Tour Merchandise 07.08.2013 OFF Client: Coldplay Project: Tour Merchandise 07.08.2013 ON Client: Coldplay Project: Tour Merchandise 07.08.2013 Logo Grid Symmetry Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 CLIENT: COLDPLAY YEARS: 2012, 2015, 2016, 2017, 2019, 2021 © 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 tracks similar to an equalizer. Tour dates and photos are also included in the app. Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Responsive iPhone/iPad app. The patterns respond Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Client: Coldplay Project: Tour Merchandise Rebels Studios 2013. All rights reserved. Client: Coldplay Project: Tour Merchandise 07.08.2013 Client: Coldplay Project: Tour Merchandise 07.08.2013 YEARS: 2012, 2015, 2016, 2017, 2019, 2021 CLIENT: COLDPLAY ARTIST: COLDPLAY ROLE / VARIOUS THROUGHOUT THE YEARS: DIRECTOR OF MARKETING, GLOBAL DIRECTOR OF MARKETING, CREATIVE LEAD

I. DEORRO

YEARS: 2022 ARTIST:

ROLE:

(VIDEO)

CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR

DEORRO

EXECUTIVE CREATIVE DIRECTOR, EXECUTIVE PRODUCER

YEARS: 2022 ARTIST:

ROLE:

CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR

DEORRO

EXECUTIVE CREATIVE DIRECTOR, EXECUTIVE PRODUCER (VIDEO)

YEARS: 2022

CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR ARTIST: DEORRO

ROLE:

EXECUTIVE CREATIVE DIRECTOR, EXECUTIVE PRODUCER (VIDEO)

YEARS: 2022 ARTIST:

ROLE:

CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR

DEORRO

EXECUTIVE CREATIVE DIRECTOR, EXECUTIVE PRODUCER (VIDEO)

CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR

ARTIST: DEORRO ROLE: EXECUTIVE CREATIVE DIRECTOR, EXECUTIVE PRODUCER (VIDEO)

SHARE WITH CARE

OCA EDITION 2022.01

YEARS: 2022

CLIENT:

SHARE WITH CARE

YEARS: 2022

OCA EDITION 2022.01

2022

DEORRO ROLE: EXEC CREATIVE DIRECTOR

2022

DEORRO ROLE: EXEC CREATIVE DIRECTOR

ARTIST: DEORRO ROLE: EXECUTIVE CREATIVE DIRECTOR, EXECUTIVE PRODUCER (VIDEO)

YEARS: 2022 ARTIST: DEORRO ROLE: EXECUTIVE CREATIVE DIRECTOR, EXECUTIVE PRODUCER (VIDEO)

DIRECTOR

YEARS: 2022

CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR ARTIST: DEORRO ROLE: EXECUTIVE CREATIVE DIRECTOR, EXECUTIVE PRODUCER (VIDEO)

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR YEARS: 2022 © 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 CLIENT: DEORRO ROLE: EXEC CREATIVE DIRECTOR YEARS: 2022 TOUR VISUALS © 2022 All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates Dogma Q2 2022 | Deorro Logo Guide Any questions? brandon@prodigyartists.com © 2022 All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates © All Rights Reserved. DOGMA Capital Industries, LLC. We protect our creatives and our work. For an additional copy of the DOGMA House Rules email HouseRules@dogma.associates Dogma ARTIST: DEORRO ROLE: EXECUTIVE CREATIVE DIRECTOR, EXECUTIVE PRODUCER (VIDEO)

ALL

CARE

EDITION

DEORRO ROLE: EXEC CREATIVE DIRECTOR

LLC. ALL

RESERVED. SHARE

CARE

EDITION

DEORRO ROLE: EXEC CREATIVE DIRECTOR

TOUR VISUALS ARTIST: DEORRO ROLE: EXECUTIVE CREATIVE DIRECTOR, EXECUTIVE PRODUCER (VIDEO)

ENGINEERING, LLC.

RIGHTS RESERVED.

WITH

OCA

2022.01 CLIENT:

YEARS: 2022

ENGINEERING,

RIGHTS

WITH

OCA

2022.01 CLIENT:

YEARS: 2022

#DECADE GOOGLE

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 Project Name: SIZE ANNIVERSARY ROLE: CREATIVE DIRECTOR, SIZE YEARS: 2015 COMPANY: GOOGLE & SIZE RECORDS ROLE: STRATEGIC PARTNERSHIPS MANAGER, CREATIVE LEAD

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 © Copyright SALT 2016. All rights reserved. Project Name: SIZE ANNIVERSARY ROLE: CREATIVE DIRECTOR, SIZE YEARS: 2015 COMPANY: GOOGLE & SIZE RECORDS ROLE: STRATEGIC PARTNERSHIPS MANAGER, CREATIVE LEAD

DISCLAIMER: HIS IS

BEFORE YOU BEGIN

EXECUTIVE

LEAD

ANYTHING. IT WOULDN'T FEEL RIGHT IF I DIDN'T GIVE A SHOUT-OUT TO EVERY ART DIRECTOR THAT'S WANTED TO POISON MY COFFEE

LINE PRODUCER THAT TELLS US FOR THE 16TH TIME WHY I CAN'T SET FIRE TO SOMETHING, TO EVERY DIRECTOR THAT LISTENS TO MY CREATIVE "SUGGESTION" AND STORYBOARDS IT IN, EVERY INTERN, MY NEW FRIENDS AT OCA, EVERY RUNNER, EVERY PRODUCTION ASSISTANT. EVERY STAGE HAND, EVERY TOUR BUS DRIVER, EVERY MANAGER OH MY PRINTING GUY, MUNNA. LIVE FOR BEING IN ROOM WHEN THE SPARK HAPPENS. TAKE THOSE GOOD IDEAS, YOU KNOW, THE REALLY REALLY GOOD ONES THAT CHANGE THE OVERALL NARRATIVE OF SOMETHING, LIKE, LOSING THE ADKINS FROM ADELE ADKINS I’VE LEARNT THAT THESE IDEAS CAN COME FROM THE INTERN TO THE CHAIRMAN. YOU NEVER KNOW WHEN ITS GOING TO HIT AND CAN COME FROM ANY DIRECTION. THATS WHY I’VE TAUGHT MY EARS TO BE SMARTER THAN MY EYES AND MY FEET TO BE SMARTER THAN MY HEAD. LASTLY. IT’S IMPORTANT TO KNOW WHY I’M HERE.. BECAUSE IF YOU CHOOSE TO WANT TO WORK WITH ME, YOU’LL NEED TO KNOW WHAT MAKES ME GET UP EACH DAY AND ASSEMBLE ONE OF MY INFAMOUS KILLS LISTS. ITS REALLY REALLY SIMPLE; THE PURSUIT OF AUTHENTIC ORIGINALITY. BUT IN A WORLD WHERE THE "CREATIVE DIRECTOR" IS A SELF-PROCLAIMED VAIL OF NONSENSE BY MOST AND INFREQUENTLY EARNT BY ALMOST ALL, I’VE EARNT MY SEAT AND HOPEFULLY THIS COLLECTION OF WORK WILL SHOW YOU WHY.

DIGITALLY WATERMARKED FOR RECIPIENT ONLY

AN AMALGAMATION OF WORK SPREAD BETWEEN VARIOUS SEMI-MEANINGLESS TITLES LIKE CREATIVE DIRECTOR EXECUTIVE PRODUCER, COMMISSIONER, CREATIVE, AND CREATIVE DIRECTOR I’M NEVER SINGULARLY RESPONSIBLE FOR OR

DIIIVA

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 HIS IS AN AMALGAMATION OF WORK SPREAD BETWEEN VARIOUS SEMI-MEANINGLESS TITLES LIKE FROM 2008 UNTIL NOW FEEL RIGHT IF I DIDN'T GIVE A SHOUT-OUT TO EVERY ART DIRECTOR THAT'S WANTED TO POISON MY COFFEE OR LINE PRODUCER THAT TELLS US FOR THE 16TH TIME WHY CAN'T SET FIRE TO SOMETHING, TO EVERY DIRECTOR THAT LISTENS TO MY CREATIVE "SUGGESTION" AND STORYBOARDS IT IN, EVERY INTERN, MY NEW FRIENDS AT OCA, EVERY RUNNER, EVERY PRODUCTION ASSISTANT. EVERY STAGE HAND, EVERY TOUR BUS DRIVER, EVERY MANAGER OH MY PRINTING GUY, MUNNA. . TAKE THOSE GOOD IDEAS, YOU KNOW, BECAUSE IT'S NOT THE INTERN TO THE CHAIRMAN. YOU NEVER KNOW WHEN ITS GOING TO HIT AND CAN COME FROM ANY DIRECTION. .. BECAUSE IF YOU CHOOSE TO WANT TO WORK WITH ME, YOU’LL NEED TO KNOW WHAT MAKES ME GET UP EACH DAY AND ASSEMBLE ONE OF MY INFAMOUS KILLS LISTS. ITS REALLY REALLY SIMPLE; IS A SELF-PROCLAIMED VAIL OF NONSENSE DIGITALLY WATERMARKED FOR RECIPIENT ONLY BEFORE YOU BEGIN ARTIST: DIIIVA ROLE: EXECUTIVE CREATIVE DIRECTOR ARTIST: DIIIVA ROLE: EXECUTIVE CREATIVE DIRECTOR

EXPERIENTIAL DESIGN

DEORRO ROLE: STAGE DESIGN, THE

PALLADIUM

ARTIST:

HOLLYWOOD

TARGET KALEIDOSCOPIC FASHION SPECTACULAR

YEAR: 2010 COMPANY: TARGET AGENCY: MOTHER ROLE: STRATEGIC PARTNERSHIP AND MUSIC SUPERVISOR

TARGET KALEIDOSCOPIC FASHION SPECULAR ROLE: MUSICAL DIRECTOR w. SAM SPEIGEL AGENCY: MOTHER

YEAR: 2010 COMPANY: TARGET AGENCY: MOTHER ROLE: STRATEGIC PARTNERSHIP AND MUSIC SUPERVISOR

TARGET KALEIDOSCOPIC FASHION SPECULAR ROLE: MUSICAL DIRECTOR w. SAM SPEIGEL AGENCY: MOTHER

MORODER REBRANDING A 74 YEAR OLD ICON

GIORGIO

YEARS: 2015, 2016 ARTIST:

ROLE:

EXECUTIVE

Project Name: GIORGIO MORODER ROLE: CREATIVE DIRECTOR, EXECUTIVE PRODUCER (FILM), EXECUTIVE PRODUCER (ALBUM)

GIORGIO MORODER

CREATIVE DIRECTOR AND

PRODUCEr (AUDIO AND VISUAL)

© 2022 DOGMA ENGINEERING, LLC. ALL RIGHTS RESERVED. SHARE WITH CARE OCA EDITION 2022.01 Project Name: GIORGIO MORODER ROLE: CREATIVE DIRECTOR, EXECUTIVE PRODUCER (FILM) EXECUTIVE PRODUCER (ALBUM) YEARS: 2015, 2016 ARTIST: GIORGIO MORODER ROLE: CREATIVE DIRECTOR AND EXECUTIVE PRODUCEr (AUDIO AND VISUAL)