Easier Said - Internal Brand Bible - V1.0.0

"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes ... the ones who see things differently -- they're not fond of rules, and they have no respect for the status quo.”

"Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs

the square holes ... the ones who see things differently -- they're not fond of rules, and they have no respect for the status quo.”

A homage to the working industry professional who makes a record happen. To the golden ears that take a leap of faith based on nothing more than a feeling. To the promo people and radio pluggers who hear thirty no’s just to hear one yes. In an industry with few risk takers, but an entire army of credit takers. To all the hard working music industry lifers. We salute you because it’s all easier said than done, right?

Easier said than done, mate.

THE PERSON

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall. THE BRAND Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

PARTNERS

Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

Our internal creative team is ran by Frits van den Brink and WALL Recordings is ran by Roos

ALL CAPS There is no person named Afrojack or afrojack. We are always AFROJACK.

Primary Logo/ Wordmark

NAME.

THE PERSON

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall.

THE BRAND

Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

PARTNERS

Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

Our internal creative team is ran by Frits van den Brink and WALL Recordings is ran by Roos

ALL CAPS

There is no person named Afrojack or afrojack. We are always AFROJACK.

VERSION 1.1

Logo/ Wordmark

Version 1.1.0

BRAND BIBLE

BRAND BIBLE

THANKS/DANK

THE PERSON

THE PERSON

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall. THE BRAND

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van

Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

PARTNERS Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

Our internal creative team is ran by Frits van den Brink and WALL Recordings is ran by ALL CAPS There is no person named Afrojack or afrojack. We are always NAME.

On request SHARE WITH CARE

SHARE WITH CARE

SHARE WITH CARE

END OF UPDATE

END OF UPDATE

YEAR 2022 2023

YEAR 2022 2023

Primary Secondary On request A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding.

Share With CareInteneral Sydication Only

Logos serve to represent a given

or

through a

recognized. A

Logo/ Do Not’s

If you have been asked to ceate something that goes agaisnt what’s instructed here, please speak to steph@easiersaid.com

THE PERSON

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall.

THE BRAND Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

PARTNERS

Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

Our internal creative team is ran by Frits van den Brink and WALL Recordings is ran by Roos

ALL CAPS There is no person named Afrojack or afrojack. We are always AFROJACK.

DONT ADD IMAGERY OR ABRIVIATE NEVER CHANGE THE FONT FOR NOW, NO BUBBLE, NO WORDS

Logos serve to represent a given organization or company through a visual image that can be easily understood and recognized. A logo generally involves symbols, stylized text or both.

NAME.

THE PERSON

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall.

THE BRAND

Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

PARTNERS

Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

Our internal creative team is ran by Frits van den Brink and WALL Recordings is ran by Roos

ALL CAPS

There is no person named Afrojack or afrojack. We are always AFROJACK.

Brand Color Palette

BRAND BIBLE

NAME.

THE PERSON

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall.

THE BRAND Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

/* CSV */

4e706a,edb75f,ff595e,90c2e7,fffef3

/* With # */

#4e706a, #edb75f, #ff595e, #90c2e7, #fffef3

/* Array */

["4e706a","edb75f","ff595e","90c2e7","fffef3"]

/* Object */

{"Hookers Green":"4e706a","Sunray":"edb75f","Red Salsa":"ff595e","Pale Cerulean":"90c2e7","Ivory":"fffef3"}

PARTNERS

Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

Our internal creative team is ran by Frits van den Brink and WALL Recordings is ran by Roos

/* Extended Array */

[{"name":"Hookers Green","hex":"4e706a","rgb":[78,112,106],"cmyk":[30,0,5,56],"hsb":[169,30,44],"hsl":[169,18,37],"lab":[45,-14,-1]},

END OF UPDATE

ALL CAPS

There is no person named Afrojack or afrojack. We are always AFROJACK.

{"name":"Sunray","hex":"edb75f","rgb":[237,183,95],"cmyk":[0,23,60,7],"hsb":[37,60,93],"hsl":[37,80,65],"lab":[78,10,51]},{"name":"Red Salsa","hex":"ff595e","rgb":[255,89,94],"cmyk":[0,65,63,0],"hsb":[358,65,100],"hsl":[358,100,67],"lab":[61,63,32]},{"name":"Pale Cerulean","hex":"90c2e7","rgb":[144,194,231],"cmyk":[38,16,0,9],"hsb":[206,38,91],"hsl":[206,64,74],"lab":[76,-7,-24]}, {"name":"Ivory","hex":"fffef3","rgb":[255,254,243],"cmyk":[0,0,5,0],"hsb":[55,5,100],"hsl":[55,100,98],"lab":[99,-2,5]}]

/* XML */ <palette>

<color name="Hookers Green" hex="4e706a" r="78" g="112" b="106" />

<color name="Sunray" hex="edb75f" r="237" g="183" b="95" />

<color name="Red Salsa" hex="ff595e" r="255" g="89" b="94" />

<color name="Pale Cerulean" hex="90c2e7" r="144" g="194" b="231" />

<color name="Ivory" hex="fffef3" r="255" g="254" b="243" />

</palette>

Brand Color Palette (Alt)

NAME.

BRAND BIBLE

THE PERSON

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall.

THE BRAND Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

PARTNERS

Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

/* CSV */ 3ba69a,f8aa24,da503f,165d0f,ea166e

/* With # */ #3ba69a, #f8aa24, #da503f, #165d0f, #ea166e

/* Array */

["3ba69a","f8aa24","da503f","165d0f","ea166e"]

/* Object */

{"Persian Green":"3ba69a","Bright Yellow Crayola":"f8aa24","Cinnabar":"da503f","Lincoln Green":"165d0f","Razzmatazz":"ea166e"}

Our internal creative team is ran by Frits van den Brink and WALL Recordings is ran by Roos

ALL CAPS

/* Extended Array */

[{"name":"Persian Green","hex":"3ba69a","rgb":[59,166,154],"cmyk":[64,0,7,35],"hsb":[173,64,65],"hsl":[173,48,44],"lab":[62,-33,-3]},{"name":"Bright Yellow Crayola","hex":"f8aa24","rgb":[248,170,36],"cmyk":[0,31,85,3],"hsb":[38,85,97],"hsl":[38,94,56],"lab":[75,19,73]}, {"name":"Cinnabar","hex":"da503f","rgb":[218,80,63],"cmyk":[0,63,71,15],"hsb":[7,71,85],"hsl":[7,68,55],"lab":[53,53,39]},{"name":"Lincoln Green","hex":"165d0f","rgb":[22,93,15],"cmyk":[76,0,84,64],"hsb":[115,84,36],"hsl":[115,72,21],"lab":[34,-37,36]}, {"name":"Razzmatazz","hex":"ea166e","rgb":[234,22,110],"cmyk":[0,91,53,8],"hsb":[335,91,92],"hsl":[335,83,50],"lab":[51,77,9]}]

There is no person named Afrojack or afrojack. We are always AFROJACK.

/* XML */ <palette>

<color name="Persian Green" hex="3ba69a" r="59" g="166" b="154" />

<color name="Bright Yellow Crayola" hex="f8aa24" r="248" g="170" b="36" />

<color name="Cinnabar" hex="da503f" r="218" g="80" b="63" />

<color name="Lincoln Green" hex="165d0f" r="22" g="93" b="15" />

<color name="Razzmatazz" hex="ea166e" r="234" g="22" b="110" />

</palette>

END OF UPDATE

Typography

NAME.

THANKS/

THE PERSON

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall.

THE BRAND

Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

PARTNERS

Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

Our internal creative team is ran by Frits van den Brink and WALL Recordings is ran by Roos

ALL CAPS

There is no person named Afrojack or afrojack. We are always AFROJACK.

VERSION 1.1

Brand Headline Typography

Version 1.1.0

Palm Canyon Drive

DIN Alternate

Brand Secondary Typography

NAME.

D I N C O N D E N S E D

BRAND BIBLE

THE PERSON

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk

Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv

Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv

Wx Xx Yy Zz

THE BRAND Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

Ww Xx Yy Zz

PARTNERS

Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

Our internal creative team is ran by Frits van den Brink and WALL Recordings is ran by Roos

ALL CAPS There is no person named Afrojack or afrojack. We are always AFROJACK.

A a B b C c D d E e F f G g H h I i J j K k

L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z

END OF UPDATE

YEAR 2022 2023

Share With CareInteneral Sydication Only

Email Signitures

NAME.

THE PERSON

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall.

THE BRAND

Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

PARTNERS

Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

Our internal creative team is ran by Frits van den Brink and WALL Recordings is ran by Roos

ALL CAPS

There is no person named Afrojack or afrojack. We are always AFROJACK.

Email Signitures

DIN Alternate Bold

DIN Alternate Bold

Color: Hookers Green

Notice how both lines start and end at the same point. Space out the letters on the title, depending on the title character length.

Equal Distance

BRAND BIBLE

Disclaimer is always in italics, Helvetica is fine.

First sentence and address always bold

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall.

THE PERSON

THE BRAND

Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

THANKS/DANK END OF

The content of this message is confidential. If you have received it by mistake, please inform us by an email reply and then delete the message. It is forbidden to copy, forward, or in any way reveal the contents of this message to anyone. The integrity and security of this email cannot be guaranteed over the Internet. Therefore, the sender will not be held liable for any damage caused by the message. Easier Said 150 3rd Ave #2500, New York, NY 10003

The content of this message is confidential. If you have received it by mistake, please inform us by an email reply and then delete the message. It is forbidden to copy, forward, or in any way reveal the contents of this message to anyone. The integrity and security of this email cannot be guaranteed over the Internet. Therefore, the sender will not be held liable for any damage caused by the message. Easier Said 150 3rd Ave #2500, New York, NY 10003

Width of the bubble is equal to The width of the title and telephone number.

PARTNERS

Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

Our internal creative team is ran by Frits van den Brink and WALL Recordings is ran by Roos

The bubbles arrow always sits under the baseline of its application.

ALL CAPS

There is no person named Afrojack or afrojack. We are always AFROJACK.

End cap together. No overhang coming from the disclaimer please

Distance between Baseline and Disclaimer is equal to x2 of the bubbles arrow.

Privacy Disclaimer

Email Signitures Positioning & Sizing Example

The content of this message is confidential. If you have received it by mistake, please inform us by an email reply and then delete the message. It is forbidden to copy, forward, or in any way reveal the contents of this message to anyone. The integrity and security of this email cannot be guaranteed over the Internet. Therefore, the sender will not be held liable for any damage caused by the message. Easier Said 150 3rd Ave #2500, New York, NY 10003

Mobile

Dominique Keegan

PRESIDENT

The content of this email is confidential and intended for the recipient specified in message only. It is strictly forbidden to share any part of this message with any third party, without a written consent of the sender. If you received this message by mistake, please reply to this message and follow with its deletion, so that we can ensure such a mistake does not occur in the future.

Business Cards

NAME.

THE PERSON

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall.

THE BRAND

Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

PARTNERS

Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

Our internal creative team is ran by Frits van den Brink and WALL Recordings is ran by Roos

ALL CAPS

There is no person named Afrojack or afrojack. We are always AFROJACK.

NAME.

THE PERSON

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall.

THE BRAND

Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

PARTNERS

Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

Our internal creative team is ran by Frits van den Brink and WALL Recordings is ran by Roos

ALL CAPS

There is no person named Afrojack or afrojack. We are always AFROJACK.

Streaming Bug

BRAND BIBLE

THE PERSON

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall.

THE BRAND

Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

PARTNERS

Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

Our internal creative team is ran by and WALL Recordings is ran by ALL CAPS

There is no person named Afrojack or afrojack. We are always

YEAR 2022 2023

NAME.

BRAND BIBLE

THE PERSON

AFROJACK is a dutch DJ, artist, record producer and record label owner born Nick Leonardus van de Wall.

THE BRAND Internationally recognized headlining artist. Our leading markets are XYZ. We own and operate a record label called WALL Recordings from LOCATION.

END OF UPDATE

WITH CARE

PARTNERS

Our Partners for AFROJACK releases are Universal Music Group (Ex US), Astralwerks (US). Our booking agent is X, our management is X and our publicist is Dawn Miller.

Our internal creative team is ran by and WALL Recordings is ran by Roos

ALL CAPS

There is no person named Afrojack or afrojack. We are always AFROJACK.

YEAR 2022 2023