STEADY YEARBOOK SUMMER 2014 — FALL / WINTER 2017 NEW YORK // TOKYO // HONOLULU
001-003 PREVIEW
STEADY is a streetwe based in Queens, Ne “passion over everythi encourage others to p through the lens of th
ear and lifestyle brand ew York. We propose hing� and our aim is to pursue their ambitions he stories we tell.
TOKYO is like wasabi. Not that bright green toothpaste that comes prepackaged in an equally bright box but the real deal. The stuff of the root, sharkskin paddle and elbow grease. Id e n t ic al t o t h e s t o r ie s o f m any o f t h e c i t y ’s f ir s ttimers, I expected the toothpaste — pungent neon lights that make the eyes tear followed by overwhelming tidal waves of cultural and subcultural differences. Well, it’s not. Like real wasabi, To k y o is gentle. It enters the system, grazes the tongue and up the nose. And before you’ve come to recognize it, it’s loosened it’s hold on the senses leaving you questioning for more.
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For SPRING/SUMMER 2 0 1 7, we continued en route. Home had to wait. Home is home — familiar but uninspiring. On the road, we recognized that getting what you want involves moving forward in all directions except square one. Emotionally, mentally, physically— leave your comfort zone. See
you
there.
see
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there
see
you
there