H s H ia si o ye u n
遇 見，真 好。
It’s good to see me, too.
1978 Nov. 20th
蕭秀燕
mo b ile p h o n e :
Hsiao Hsiu Yen
+ 8 8 6 915229722
台北 Taipei
a ddr e s s : 3F., No.21, Ln. 280, Fuxing Rd., Zhonghe City, Taipei County 235, Taiwan 235 台 北 縣 中 和 市 復 興 路 280巷 21號 3樓
天蠍座
女
Scorpio
Female
e- ma il:
h i _cu g g i @ h o t m ai l . co m
e - ma il:
A型
Blood Type
seco n d sh o w 2 @ y ah o o . co m . t w
P or tf olio_2010
1. Quaadlife: Bicycle Mini C.I.S. 2008
COLOUR
PLAN
application
business card
C.I.S. 1.
1. 客戶│克百里股份有限公司 產業│自行車 專案│企業識別設計│企業識別系統 專案│自行車車架設計│車架視覺設計 專案│新聞稿設計│Cologne自行車展新聞稿 專案│專案設計攝影指導 材質│紙│自行車體貼紙 時間│2008 薩巴卡瑪國際有限公司
1. Client│Quaadlife Inc. Industry│Bicycle Project│C.I.S.│Mini C.I.S. Design Project│Bicycle Frame│Frame Imagery Project│News Release│Cologne Bike Show Project│Photo Shoot Director Material│Paper│Stickers for Bike Frame Timeline│2008 Subkarma International Associates Co., Ltd
1.1 Quaadlife: Bicycle Bike imagery 2008
1.2 Quaadlife: Bicycle News Release 2008
P roj ec t 1.
2. Magtonic: Fitness Mini C.I.S. 2008
COLOUR
PLAN
business card
C.I.S. 2.
stationery
2. 客戶│期美科技 產業│健身器材 專案│企業識別設計│企業識別系統 專案│簡介設計│公司簡介檔案夾設計 專案│專案設計攝影指導 材質│紙 時間│2008-2009 薩巴卡瑪國際有限公司
2. Client│Tonic Fitness Technology, Inc. Industry│Fitness Equipment Project│C.I.S.│Mini C.I.S. Design Project│Profile│Company Profile Project│Photo Shoot Director Material│Paper Timeline│ 2008-2009 Subkarma International Associates Co., Ltd
2. Magtonic: Fitness Profile 2008-2009
P r oj ec t 2.
3. Mighty Seven: Pneumatic Tool C.I.S. 2009
application
business card
COLOUR
stationery
PLAN
C.I.S. 3.
3. 客戶│鎂迪企業股份有限公司 產業│氣動手工具 專案│企業識別設計│企業識別系統 專案│目錄設計│公司產品型錄 專案│包裝設計│產品包裝規劃 專案│專案設計攝影指導 材質│紙與瓦楞紙刀模結構 時間│2009 薩巴卡瑪國際有限公司 參考│www.mighty-seven.com
3. Client│Mighty Seven International Co.,Ltd. Industry│Pneuamtic Tool Project│C.I.S.│C.I.S. Design Project│Catalogue│Catalogue Design Project│Packaging│Packaging Design Project│Photo Shoot Director Material│Paper│Carton Box & Die-cut Timeline│2009 Subkarma International Associates Co., Ltd Website│www.mighty-seven.com
3.1 Mighty Seven: Pneumatic tool Packaging 2009
P r oj ec t 3.
3.2 Mighty Seven: Pneumatic tool Catalogue 2009
4. Evak: Water Pump Mini C.I.S. 2009 COLOUR PLAN
business card
C.I.S. 4.
stationery
4.2 Evak: Water Pump Catalogue 2009-2010
4. 客戶│億發科技 產業│水幫浦 專案│企業識別設計│企業識別系統 專案│簡介設計│公司簡介檔案夾設計 專案│目錄設計│產品目錄設計 專案│專案設計攝影指導 材質│紙 時間│2009-2010 薩巴卡瑪國際有限公司
4.1 Evak: Water Pump Profile 2009-2010
P roj ec t 4.
4. Client│Evak Pump Technology Corp. Industry│Water Pump Project│C.I.S.│Mini C.I.S. Design Project│Profile│Company Profile Design Project│Catalogue│Catalogue Design Project│Photo Shoot Director Material│Paper Timeline│2009-2010 Subkarma International Associates Co., Ltd
5. Crown Zone: Health Supplement Mini C.I.S. 2009
proposal 1.
proposal 3.
business card 1.
COLOUR
PLAN
C.I.S. 5.
proposal 2.
proposal 4.
confirmation
business card 2.
6.
7.
Client│Ho Cheng Garden Tools Co., Ltd.
Client│Kai Rong Industrial Co., Ltd.
Industry│Pruning Shears Project│Packaging│Card Design Material│Paper Timeline│2008 Subkarma International Associates Co., Ltd
Industry│Magnetic Tape Project│Packaging│Box & Display Project│Packaging│Stand Material│Paper│Carton Box & Die-Cut Timeline│2008-2009 Subkarma International Associates Co., Ltd
6. Buxxonr: Pruning Shears Packaging 2008
box & display
7. Magimags: Magnetic Tape Packaging 2008-2009
6. 客戶│合成園藝工具股份有限公司 產業│園藝剪刀 專案│包裝設計│卡片視覺設計 材質│紙 年份│2008 薩巴卡瑪國際有限公司
7. 客戶│開嶸實業有限公司 產業│磁性膠帶 專案│包裝設計│桌上型展示架結合包裝盒 專案│包裝設計│地面型立體展示架 材質│紙與瓦楞紙立體結構 年份│2008-2009 薩巴卡瑪國際有限公司 stand
P r oj ec t 6. ＆ 7.
The Project of Master’s Degree Programme, 2007
Feedback 提供一個簡單的方法，享受自然生活，與傾聽來自植物與人之間的情感回應。
Life in the Harmony
Natural scenery and organic appearance inspire me to
回 應 ‧ 找 尋 生 活 和 諧
Concerning
utilise abounding natural resources into living
creative industries
design. Environmental issues such as pollution,
are emerging
climate change and global warming raise great
increasingly, and
awareness for the relation between humankind
creative industries
and nature. In addition, an interesting
getting involved in
research about the Biocommunication with
people’s life and unique
plants providing evidences of emotion
在英國的求學期間，周遭的生活滿是美妙自然生態的感動，深深觸動從小居住在繁忙都市環境的我，
identity. I would like to
and response of plants published by
沈 浸 在 健 康 和 諧 的 生 活 環 境 孕 育 出 探 討 自 然 議 題 的 畢 業 設 計 。
develop an ideal lifestyle
Cleve Backster, an American author of Primary Perception. It gives me
遍佈自然景色與有機造型啟發我的創作與引入日常生活設計的想法，因此發展出人們對於回歸自然的生活
environment. As a result, an
表後，啟發想像植物也有像人類一樣情感表達，我持續擴大的先前設計學習的計畫，創作出一種能享受自然
idea for the eco-friendly
環境的產品，是一個生態友善的品牌， L i f e
i n
t h e
H a r m o n y .
brand, Feedback, is about
回 應 , 找 尋 生 活 和 諧 。
achieving a balance and
透 過 與 植 物 的 溝 通 互 動 傳 達 和 諧 與 平 衡 的 概 念 ， 為 未 來 環 境 與 下 一 代 謀 取 福 利 。
harmony through
關於品牌產品的規劃，試圖描繪出植物生命旅程的故事。 發
現
植
物
的
情
緒
回
應
透
過
以
下
兩
種
產
品
建
議
communicating with
：
plants for the 實
體
可
見
的
回
應
：
連
接
植
物
的
互
動
式
投
影
裝
future
置
environment
投射影片顯示記載植物細微變化的連續影像，是假設由一台電子儀器觀測植物不易被人察覺的溫度與溼度
and
變化，連接著投影設施而產生模擬視覺動態。自然變換的影像投射可由互動的投影裝置呈現營造出放鬆的
generation
環境，特別適合沒有窗戶或是燈光條件的室內空間以及繁忙的都市人鮮少接觸戶外的需求。此外呈現出虛
benefit.
擬影像的轉變起因於植物的實質變化，可以預測想像植物的狀態是成長亦或枯萎。迎合消費者的
鼓
勵
人
們
走
出
戶
外
發
現
與
關
懷
生
活
環
境
nature in daily life. As we know, people usually like to have potted plants displaying and decorating interior or garden environment. Plants provide humankind with a feeling of relaxation and satisfaction through contact with the nature, especially for city people more difficult to visit natural countryside. On the other hand, people pay more attention on environmental protection issues owing to an global warming. For example, the Kyoto
更可發展成不同國家的城市與鄉村的虛擬風景畫。提供使用者想像與感受一種獨特創造的環境， 而
Developing a creative idea is to satisfy people’s desire for the
increasing damage from climate change and
不同喜好，也可挑選不同的主題作為影像呈現，比方說四季變化的鄉村景致或是動態都市景觀；
進
flexibly for better life.
people enjoying nature
全球暖化等議題使大眾強烈關懷自然環境與人類的相處關係。在閱讀植物也能溝通情緒的有趣實驗報告發
-
elements for people to utilise
an idea to create a product for
創意。起因於植栽樂趣與花園佈置滿足人仿效自然美麗與健康訴求概念，以及各國環保意識抬頭，諸如污染、
F e e d b a c k
with simple and recycled
。
Protocol is an agreement ratified by several country members to reduce the pollution from
精
神
心
靈
的
感
應
：
植
物
日
記
本
植物日記本設計提供使用者抒發主觀意見，來觀察植物的可見的外型與面貌的變化作心情記載。 藉此人們 與植物建立起情感關連甚而關懷這個植物朋友。根據每個消費者的不同生活環境,以及對於植物朋友的關懷 而發展成，每個日記本都有著獨特屬於個人的特質與文字故事。
Feedback is a simple solution for enjoying natural life through obtaining response to both plants and people’s feelings.
carbon dioxide and green house gas. In UK, the annual garden shows and the latest Eden Project of plants are brilliant activities for nature conservation.
1. MA Design: Communication Design Feedback 2007, UK Through the project - Feedback: Life In The Harmony , which I produced, I am trying to show the respect for the nature, and keep a delicate balance and harmony through connecting people and
SPIRITUAL RESPONSE Diary Books for Potted Plants Diary expresses human’s subjective observation of plants’ changes on their visible shape and appearance, In the diaries, people may build connection with plants, and care about a plant friend. Depending on individual clients from their locations, each diary inside has its specific personality and contexts developed through audiences’ concerning for predicting plants’ emotion.
nature to obtain both advantages for the future. More than just promoting potted plants, Feedback is about communicating with the natural creatures just nearby us such
as
potted
plants
and
gratifying human curiosity about the nature. Imagination of plants’ perception is like human emotion, and then we may receive response from each other and achieve effective benefits for future life. Feedback potted plants are sold from the retail. For instance, the Feedback shop in Winchester, and the potted plants are delivered to different rural or urban locations based on each customer required. The collection of the brand is to present an interesting journey story about plants’ life. There are two suggestions for customers to discover the emotion of plants. www.youtube.com/secondshow
University of Southampton_MA Design 1.
PHYSICAL RESPONSE Projections for Potted Plants Projection reflects the recording substantial changes of plants’ temperature and moisture, which are observed indirectly by an electronic-aided monitor. Natural scenery can be presented by interactive projecting changeable imagery in the space especially in no window or light interior space or busy urban city difficult to access rural area and needing to feel relaxed. The imagery can be predicted the growing or withered of plants. Customers can choose different imagery for projection about any rural area like the seasonal changes of rural or urban city views. Otherwise, it also develops various landscapes of the different city, countryside, and country for meeting people’s demands. It provides people an invented natural environment to encourage people to discover and concern real surroundings.
The Project of Master’s Degree Programme, 2006
文 字 造 型
Typo Imagery
另外,選擇廣告人 Paul Arden
正反相對的句子，我延續一貫
的關懷自然議題表現。電線與樹枝彼此相似又相異的幾何有機 的造型，闡述自然與科技的相對論。若能減低此文字造型的複 雜度，將使作品效果更有力量。
'When it can't be done, do it. If you don't do it, it doesn't exist.' Paul Arden Advertising Executive Creative Director The book, It's Not How Good You Are, It's How Good You Want To Be, 2003. 引述任何領域中名望人士的話語，細讀句子的意念以視覺方式呈 現具有設計性的文字組成。 選擇兩位人士 William Morris 和 Paul Arden 做我創作由來。
In the second quote, I still utilise the nature concept to produce typography in positive and negative ways to express the opposite meanings in one sentence. Routes and branches are
讓我敬重的英國藝術家 William Morris 崇尚自然的生活理念 與哲學。以此概念探討現代的工業化後，很多材料被製造且影響 環境；以塑膠製品舉例, 是非常普遍的製品且廢棄後難以回收。 關於此件的文字視覺設計就是以塑膠盒子與自然植物做巧妙展示 以表達關懷現今過度浪費資源的議題。
Two quotes are from an artist, William Morris and an advertising excutive
'It is a nature interest to protect rural scenery from unnecessary disfigurement'.
creative director, Paul Arden. I admire a
William Morris
philosophy and an ideal life of William
Aritist, Writer, Socialist, Activist, Pioneer of Eco-Socialism
Morris’s concept about the nature. However,
His last public speech in 1894.
after industrializing, lots of new materials are produced and then damage environment. For instance, plastic products are so popular in manufacturing, but they are wastage and difficult to do recycle. According it, my typo imagery use plastic materials to produce boxes with natural plants like plants decorated in a vase in order to against current over-wasted issues.
applied to performing either the nature or thetechnology in organic and geometric shapes. If I can lessen the complicated imagery of typo becoming easy to realize, it would be much powerful.
2. MA Design: Communication Design Typo Imagery 2006, UK
'It is a nature interest to protect rural scenery from unnecessary disfigurement'.
'When it can't be done, do it. If you don't do it, it doesn't exist.'
William Morris
Paul Arden
Aritist, Writer, Socialist, Activist, Pioneer of Eco-Socialism
Advertising Executive Creative Director
His last public speech in 1894.
The book, It's Not How Good You Are, It's How Good You Want To Be, 2003.
University of Southampton_MA Design 2.
HH ye s sia n iu o
Thank you for your attention to my portfolio. I appreciate this opportunity to communicate with you. by Hsiao, Hsiu Yen
遇 見，真 好。
It’s good to see me, too. My hobbies include reading and seeing films.I enjoy reading different kinds of theme, such as novel and fiction, lifestyle, fashion trend, history and culture, art and design. Communication Design & Strategy
Project Management
C.I.S. Design
Especially grasping great ideas from
Sometimes I go abroad to explore something fresh, and gain more
movies and music vedio makes me feel
experiences in the beauty of diverse culture and life.
e
Recently,
x
Editorial Design
c
i
t
e
Packaging Design
Promotions & DM Design
d
.
Poster Design
Bike Frame Imagery Design
I
went
Advertising Design Stamp Design
to
Expo
2010
Company Profile Design Card Design
Film Editing
at
Shanhai.
Catalogue & Brochure Design Photo Shoot Director
I am delighted to visit museums and gallries owing to
Getting pleasure from nature and rural scenery, I often go for a walk to
the fact that art appreciation enrichs my mind and
relax and releave working tired mood and body, however, a fantastic
t
thought would crosse my mind to help me making a better decision.
h
o
u
g
h
t
s
.
Categeries of Industries : 3C Product / Electronics / Culture / Consumer Product / Food / Cosmatics / Light Industry / Small & Medium Enterprises / Medical / Gifts Computer Skills : MAC. / PC. / Photoshop / Illustrator / Indesign / QuarkXpress / Final Cut Pro Language : Chinese Mandarin / English
P or tf olio_2010