Dead brands from the 90s make a comeback
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Crystal Pepsi It's taken 20 year, but Crystal Pepsi is finally bringing it back, sort of. PepsiCo (PEP) is holding a contest on Dec. 10 and 11 that will award a few devoted fans a six-pack of the famously transparent soda. The company has 13,000 six-packs up for grabs.
JNCO jeans These baggy, flared jeans were favored by skaters, slackers and Goths in the 1990s. Their sales peaked at $200 million in 1998, but they disappeared from stores in 2003. But the good news for anyone who likes their leg openings to be 32 inches wide is that JNCO's pants with the incredibly flared legs came back on the market last summer.
Surge soda Remember Surge? Coca Cola (KO)rolled out the neon green soda in 1996 as an answer to Pepsi's (PEP)yellow-green Mountain Dew. Surge was discontinued in 2003, but the company brought it back in September to satisfy what it describes as its "cult-like following" among its young, male fans.
Hydrox cookies The iconic Oreo may be beloved, but Hydrox was there first. Hydrox was introduced in 1908 and lasted nearly a century before Kellogg (K) took it off the market in 2003. Leaf Brands, a company that resurrects extinct products, officially relaunched them in September. "Don't eat a knock off!" says the company. "Stick with the original, Hydrox."
French Toast Crunch cereal General Mills (GIS)sold French Toast Crunch in the U.S. from 1995 to 2006. However the cereal stayed on the market in Quebec, and devotees would order it from there, even though, according to the company, "the shipping fees were often steep." Now fans can have breakfast without paying shipping and handling: French Toast Crunch returned to the U.S. last December.
M&Ms Crispy candy Crispy M&M's are back by popular demand. "After a decade of phone calls, petitions, Facebook posts and countless other pleas," the company said that M&M's Crispy Milk Chocolate Candies returned to shelves in January, 2014. The company said the revival was a testament to loyal fans who refused to let it go the way of other "turn-of-the-millennium relics" like laser disc players and dial-up Internet.
Delia's Delia's, the clothing store chain that caters to the fickle tastes of teenage girls, announced last year that it would liquidate. But the retailer relaunched this year, as an online only store. There's a hashtag,of course: #DeliasForever.
Full House "Full House" was one of the 90s biggest sitcoms, complete with mullets and a laugh track. The show ended in 1995 and the girls are all grown up now, but Netflx (NFLX, Tech30) says it will debut a sequel, "Fuller House," sometime in 2016.
Tamagotchi Tamagotchi's digital pets were kind of high-tech when they debuted in the 1990s. Bandai, the Japanese company that also brought us Power Rangers, revived Tamagotchi last year after a long hiatus. Grown-up girls from the 90s will recognize the archaic-looking dot matrix screen.