MirzaCASESTUDYInternationalLtd. Simplifying#ACTIPERIMETERSurveillance
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• MirzaInternational has10distributionbranchesinIndia.
Highlights
• MirzaInternational is listed onthe NSEandBSE.
• In UK,theCompanyhasgarnered a25%share inthe men’sleatherfootwearinthemid-segment category, the high market penetrationunderliningthestrongacceptance foritsproducts.
AboutMirzaInternationalLimited
Mirza International Limited is India’s leading manufacturer and marketer of leather footwear and finished leather. With an established footprint that spans across 30 countries, as well as a rock solid infrastructure, Mirza has taken groundbreaking strides inthe Indian leather industry since its inception in 1979. Apart from supplying products to global retailers, Mirza also has global in-house brands - Red Tape and Oaktrak in its portfolio. Recently the Company acquired brand Yezdi to increase its product offerings. Mirza is the only Indian manufacturer to sell footwear under own brand names in the fashion capitals of the world, including UK, USA and France. Headquarted inKanpur; withthe Corporate
• Red Tapeshoes aremarketedinIndiathroughanetwork of120exclusive Brandshops across30citiesalongwith apresence in175+shop-in-shops.
and Marketing Office in New Delhi.
• MirzaInternational has90acresofland bank for future expansion.
CHALLENGES
Mirza LimitedInternational 1
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▰Detectanddeter theftor intrusions.
Mirza International manufacturing units are located across Unnao, Noida and Greater Noida. Based on various initial discussions and meetings, Mirza allocated one of their site’s located in Noida, Uttar Pradesh to Securens Systems Pvt. Ltd. to conduct asite survey and identify their onBasedfieldchallenges.onSecurens audit / survey and meetings with various key stake holders, Mirza was actively seeking a permanent solution to the following challenges:
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▰Unreliable,inefficient& very costlysecurityguards.
▰ No wayto ensure whetheroldCCTV footages will be available when required.
Challenges–MirzaInternationalLimited
▰ Multiplevendors for installationand maintenance of surveillance equipment.
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THESOLUTION
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Smart Surveillance Technology At Work For Yo
u
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Securens approach was to follow proven systematic methods to understand the challenges, gaps and pain areas faced byMirzaInternationalLimited.
Securens designed a technologically advanced and innovative boundary wall security system (ACTIPERIMETER™) to combat the multiple challenges and it was successfully installed at the Mirza International site inUttarPradesh.
Our surveillance technology can work in conjunction with your night guard to pro- actively detect and deter intrusions and at the same time substantiallyreducethe costofyourman guarding.
With ACTIPERIMETER™, the perimeter or boundary of the Mirza International manufacturing unit is secured digitally via our Central Monitoring Station (CMS) using new age surveillance technology,sensors,alarmsand video analytics.
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ACTIPERIMETER™ is not only more reliable and superior than man-guarding, but is also powerfullyefficient andcost-effective.
Video surveillance is not only about security. It's about insights that can help you improve efficiency, achieve better safety standards & design better business processes.
Using our proven eSurveillance based perimeter monitoring, warehouses with large premises have savedupto50-60%on man-guardingcosts.
Simplifying Surveillance
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SECURENSANALYTICSAnintelligentmobile application packedwith oowerfulfeaturesSELECTREGIONChooseyour site locationi.e.North, South, Eastor ViewWest.LIVESITEREVIEWreal —time site images / video streaming anywhere, Trackanytime.SYSTEMHEALTHthehealth of surveillance .(CCTVs/NVRs/DVRs/HDs)equipment
MIRZA
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© Securens Systems Pvt. Ltd. SOP period.oncompliance/violationsnon-videofor24hrs
DASHBOARD
Stay informed on all hygiene parameters with
footagefordurationvideoSubmitactivegraphicalstatistics.ONLINEREQUESTrequesttoreceivefootageforalongi.e.24hours.PLAYBACKAccessVideo-on-Demandpriorrecordedvideoonyourmobile.DOWNLOADSInthissection,youcanaccessthedownloaded
© Securens Systems Pvt. Ltd. Online Request videos.
Benefits ofeSurveillance
The potential benefits ofeSurveillance include: Business intelligence; timely reporting, investigation, and response to incidents; enhanced efficiency; real-time insights via live monitoring; reducedphysical securityguard costs; remote operability, visibility and flexibility; generation of automated alerts on a mobile dashboard; improved interoperability; standardization and adherence of SOPs; superior safetyand security.
India’s highly acclaimed eSurveillance system ACTIVEDETERRENCE™ bySecurens,is an enterprise IoT solution equipped with advanced sensors and AI capabilities which can prevent and protect businesses from financial loss / loss of life due to criminal activities or operational interruptions i.e. fire, gas leaks, theft, burglaries, pilferage, vandalism, unauthorized access etc.
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10to you THE RESULT We protect what matters most 3
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▰ Employeeefficiencyincreased astheyknowthey are under surveillance.
The Result Speaks ForItself
▰ Saved 40 - 50% of security guard costs by reducing numberofguardsonsite.
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▰ Entire truck parking streamlined within first monthwhich waspreviouslyhaphazard.
Within a short time of installation of ACTIPERIMETER™ the following benefits were observed:
▰ Securens successfully detected and deterred a suspicious incident(intrusion)atnight
▰ Past images& video footagewere providedon request.
12 © Securens Systems Pvt. Ltd. 10,531 Total numberofincidents/ crimes DETECTED&DETERRED inIndiaby Securenstill Sep2022.
13 © Securens Systems Pvt. Ltd.
AnyTHANKYOUquestions?
Contact asurveillance experttoday www.securens.inmarketing@securens.in